Should I just close my shop and build new one from the scratch? I need your opinion.

magpetersson
New Member
1 0 0

Hey everyone, 

I would really need some advice from you guys as I have no idea how to move on. 

Few years ago I opened my Shopify store as addition to my Etsy store and Amazon Handmade. I didn't put much focus into it. I created it without any knowledge of SEO and how to build a Google- friendly website.I don't get much traffic, every now and then I get a sale. Now I would like to focus on growing my Shopify store instead of relying on marketplaces.  The problem is that my page is super slow, I have plenty of errors and I wonder if there is a point of fixing it or should I just close it and build a new shop from the scratch.  What do you think? What would you do?

link to my shop: www.studiopicco.se 

Skärmavbild 2021-06-04 kl. 10.00.19.png

Replies 3 (3)
MS-WEB-DESIGNER
Shopify Partner
3012 181 488

Dear @magpetersson 

Either improve your speed by solving the problem or go for redesigning

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EcomGeeks
Shopify Partner
1070 143 333

Hello @magpetersson,

To answer your question about starting over, I don't think you need to start over completely. The 2 main things slowing your store down are your theme and your photos. You can re-size your photos to a smaller size to improve speed and for your theme, you might consider switching to Debutify.

REVIEWS
I would highly recommend that you encourage your customers to leave a review on the products they purchase. Positive reviews are very valuable, they add a lot of trust to your store. We did a video showing a free review app you can use and how to set it up:

FAVICON
I’d recommend adding a favicon so that your visitors can find you quickly when they have multiple tabs open in their browser. We did a video on how to upload a favicon that you can watch here:

SEO
When you are on Etsy or Amazon, they have their own algorithm / search within Etsy & Amazon itself so when a person goes to either of these sites to find a product like you sell and types it in search, you may show up in results or rank highly because you have the reviews and are built up in their algorithm. Now that you are off Etsy & Amazon, your search pool is now massive. There is no within the platform search, now it's Google. This leads me to your SEO.
One very important piece of selling is getting the right kind of traffic to your store, your target audience (high traffic is not a good thing if it is the wrong kind of traffic). Good SEO will help you  reach your intended audience organically. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want to make sure you include the same words that a person trying to find your product would search in Google. We created a video walking you through how to do your SEO that you can watch here: 

SALES CHANNELS
I’d recommend utilizing Shopify’s sales channels for your social media pages. This is going to allow you to tag products that you post on your social media and then have that tag lead to your store. Here is how to implement it for Facebook and Instagram.

CURRENCY CONVERTER
I’d recommend adding in a currency converter since you ship worldwide. Here is a video we did showing some free currency converter app options:

SHIPPING
You need to add in an estimated shipping time at checkout. For some people, shipping time can be a deal breaker so they won’t proceed with their purchase without that information. 

I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. You can email us at ecomgeeksco@gmail.com for more information.

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

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AiTrillion
Shopify Partner
4161 244 729

Hey @magpeterssonThis is AiTrillion- an All-in-one Marketing Platform on Shopify. Your store looks professional and is well organized, product page looks good! Here is the feedback and my suggestions that you can consider:

- Add the ‘buy now’ button- it lets your shoppers purchase the products they want faster and avoid extra steps of the checkout process.

AiTrillion_0-1622881743003.png

- On the homepage, add these sections:

  • Trending
  • New Arrivals
  • Recently viewed

- Add reviews on the product page. 

- All you need to do is maximize the customer engagement in your store to engage the traffic coming to your store:

  • You should add a loyalty rewards program to your store. You can give loyalty points to your customers on activities like on signing up, leaving a review, allowing for push notification, visiting a store, on birthdays, on first purchase, follow/ share on social media. This will help you to entice customers and will increase the number of push subscribers, email subscribers. This will also help you in collecting the review. You can send an in-email review form to your customers. This can be sent automatically.  

    Integration of loyalty rewards program with web push notification, review, email marketing, and with full automation results in wonders for the eCommerce stores. It will help you in increasing conversions and sales in your store and retain the customers for the long term. 

  • Add web push notifications, it will help you to retarget your customers even when customers are not in your store without getting their email address. You can send back in stock and price drop alert notifications to bring customers back to your store. It also helps to reduce the abandoned cart rate.

  • Add exit-intent popup. Track when someone is about to leave your website and show the visitor an exit-intent popup with attractive offers and coupon codes to complete the purchase.

If you would like to implement the above features/ customer engagement or marketing tools in your store you can install the all-in-one Shopify app AiTrillion. If you need help with setting up the features, I will be happy to help.

If you have any questions, feel free to ask.

Sachin D | Shopify Growth Expert @ AiTrillion

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