Our site has been up for one year now. Like everyone else we have worked hard to improve the customer experience and ensure the journey to checkout is easy, that products descriptions are helpful etc. I would appreciate any feedback or insight from this community.
Hello @Espresso, the store looks really amazing and professional. It looks like you have put lot of efforts. Here are some quick tips which will help you to reach your customers and make them purchase from your store:
- Setup Product recommendations on product pages as well as cart page. Upsell and cross-sell the products.
- Add a web push notification - It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions. Retarget customers in real-time the help of web push notifications which will help you to bring back customers to your store. Send price drop alerts to your customers to bring them to your store and make them purchase.
- For getting more conversions and sales you can target your customers by sending automated emails that help to improve the relevancy and timeliness of your campaigns. You can use triggers and workflows to automatically send messages to consumers after they take a specific action. For some reason unknown to you, they leave without making a purchase but with email automation, you can make sure that this user receives an email shortly after they abandoned their cart, reminding them of what they left behind and asking if they need help completing their purchase. In this case, email marketing automation turns a missed opportunity into an opportunity to build a stronger relationship and make a sale.
Email marketing is the key to promoting and growing your business, increasing revenue, and selling more products than you would do normally. Run email campaigns targeting right audience at right time, you will see the increase in revenue and the customer base.
- Add exit-intent popup. Track when someone is about to leave your website and show the visitor exit-intent popup with attractive offers and coupon code to complete the purchase.
These are some essential eCommerce marketing tools which will help you to reach your customers and increase the conversion & retention rate.
Moreover, if you would like to implement the above customer engagement features I suggest trying out the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
If you need help setting up these features, I will be happy to help.