So, I have developed my site/store recently. Its live right now. Have primarily to offer one product for now but any feedback is welcome to enhacne the same.
Congratulations on the launch of your store! I've taken a look through and I have some feedback for you.
The photo on your homepage banner is blurry. This happens when you use an image that is too small for the given space. It will get stretched out to fill the area but when it does that you lose image quality and get that blurry/pixelated look. I’d recommend replacing your photos with better, high quality ones. You can find high quality stock photos for free from the sites we list in this video:
I’d recommend utilizing Shopify’s sales channels for your social media pages. This is going to allow you to tag products that you post on your social media and then have that tag lead to your store. Here is how to implement it for Facebook and Instagram.
You need to add in an estimated shipping time at checkout. For some people, shipping time can be a deal breaker so they won’t proceed with their purchase without that information.
If you are concerned that displaying longer shipping times will turn people off, I would say that for some it might but long-term, you want happy customers so it's better to say up front, "hey, this could take up to 3-4 weeks to arrive" rather than not giving a shipping time and then getting an email 2 weeks later from an unhappy customer wondering where their package is.
Same thing for your pre-order, an estimated time of availability is needed.
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This is completely optional but if you’d like to remove the text “Powered by Shopify” at the bottom, here is how to do it:
I’d recommend adding a favicon so that your visitors can find you quickly when they have multiple tabs open in their browser. We did a video on how to upload a favicon that you can watch here:
You are missing a contact page & form, here is how to add one in:
One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? What words or phrases do they use that you can as well to show that you understand their needs. I'd add this in the about page and throughout the text in your store.
This is something we see very commonly on the forums. People tend to start shops selling designs on hoodies, shirts, hats and etc. These types of products tend to work well for people with large followings. Ie. popular YouTubers, Instagram influencers, etc. When you don’t have an existing following of fans that want to wear your merch, it’s a hard sell. When you build a community first, you get to know what words or phrases they use which could give you great ideas for phrases to print on your products, you will also get to know what products your community wants to buy instead of creating products you think they want.
When you are an unknown brand, it’s really difficult to sell t-shirt designs. As you know, shirts, hoodies, hats and etc. can be purchased offline in hundreds of retail stores as well as online through thousands and thousands of online stores. When a person is searching for a t-shirt in Google, big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers.
Now, a person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who sells locally, their "reason" as to why you should purchase from them vs the other guy is because they are local and a lot of people are passionate about shopping local. In addition to this, they can also get products to their customers faster and can offer incentives such as free local delivery.
I would think about all your "whys" and what sets you apart and use that in your marketing and in the text in your store.
I'm not sure what your current setup is for suppliers but if you find that your profit margins aren't great, I'd recommend looking into alternative products to print on that would give you better profit margins. T-shirts tend to be pretty costly and then adding shipping costs on top of that - it doesn't leave much for you. Your only choice is to price your product higher but then you run the risk of being priced too high to the point where you aren't getting sales.
When searching, compare Gooten, Printify, Teelaunch and Printful for the best price so that you can offer your audience a great price and still be able to make a decent profit as well.
I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. You can email us at firstname.lastname@example.org for more information.
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- You should have a wide range of products. Internet shoppers will likely spend more time and more money on your online store if you have a wide variety of products to offer. If you only have a limited range of offerings, you might miss out on making sales.
- If you want to sell a single product, then the products must be unique.
- Add testimonials on the homepage. It helps in building trust with other visitors.
- Pricing is high. Make it low or you will miss out on sales.
Add these customer engagement tools to your store:
- Add Web Push Notifications. They are clickable rich content messages sent to the customer’s device by a website or a web app. It can be delivered to your customer’s device, mobile or desktop, even when he is not on your website. It can be used in retargeting with push notifications including browse abandonment, retargeting users abandoning the shopping cart, activating dormant users with offers, retaining users with personalized content, and more.
- You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store. It helps in increasing sales.
- Add exit-intent popup. Track when someone is about to leave your website and show the visitor an exit-intent popup with attractive offers and coupon codes to complete the purchase.
If you would like to implement the above features/ customer engagement or marketing tools in your store you can install the all-in-one Shopify app AiTrillion. If you need help with setting up the features, I will be happy to help.
If you have any questions, feel free to ask.
Hope the following suggestions will help you