Any and all comments are encouraged! Help us out :)
We have been a wholesale business for 45 years and recently added D2C on our website. Very curious how to increase traffic and conversions. We only sell direct to consumer in the USA.
View our site: geminisound.com
Last 7 days stats below:
Sessions in USA: 2,378
Sessions outside USA: 2,258
1.47% - Add To Cart
0.56% - Reached Checkout
0.19% - Purchased
Online store sessions by source:
Solved! Go to the solution
Identifying holes in your conversion funnel can be tricky to isolate with limited data since there are so many factors that come into play. For starters, is your current conversion funnel rates (1.47% - 0.56% - 0.19%) noticeable lower than previous weeks/months?
Also, in your analytics, you are able to see traffic by landing page. This is a good useful insight as it will see what pages the majority of your traffic is landing on first. Which will help assess why visitors may not be converting. Also, if you are running any paid advertising, the answer to your conversion troubles may have to do with the quality of traffic relative to your ideal customer demographics.
If there is anything else I can help you with, please let me know.
This is an accepted solution.
Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
i seem to be having the same problem on my store.
i have run lots of google ads, fB, insta, and i am getting impressions, views and even lots of people reaching the check out, however then suddenly they quit and no conversion happens.
would be interesting to get your feedback.
thanks a lot.
- Add a banner image with a call to action in the first fold of the homepage.
- Add a button of 'NOTIFY ME WHEN AVAILABLE'.
- Add a review carousel on the homepage. It helps building trust with other visitors.
- Add trust badges in your store. With the help of trust badges, customers will know that all the processes taking place are safe and secure. Trust badges and reviews are very important for eCommerce store.
- Make your announcement bar clickable and add a call to action button on it to let customers take an action on it.
- Give product recommendations on the cart page as well. This will help you with upselling.
- For conversions, run email campaigns and push campaigns targeting the right audience. Reaching customers at right time through right channels helps getting conversions.
You should implement the above suggestions in your store to make it engaging and drive conversions. Add those essential eCommerce tools in your store.
To add the above marketing engagement tools to optimize the conversions of your store there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app to drive conversions.