Store Audit

[tamara00]

Hi 
i am wanting a Audit of my store www.intimatedetailsinc.com. I wasn’t making any sales and took some advice from the community and updated a few things... Now I just need a honest critique. Do I need to add or take away some things from my new theme?

[Arunesh]

Hey @tamara00  

Hope you are doing well.

Your store looks quite alluring and professional. I've gone through your store thoroughly and I must say I found the user experience very rich and friendly. The website has been designed very meticulously and I am sure, it will be a hit in no time. 

However, there are a few things which I think could be improved:

• The banner slideshow images are too big.
• The same is the case for other collection images. It's taking too much space of the Home page while scrolling.
• Image quality is being deteriorated because of the extra-large size.
• There are no products on the Home page. Try to add some of them.
• The Instagram gallery is not very good. Try to place the IG posts side by side instead of placing them on top of one another.
• Use better fonts. (Professional ones)
• Everything in the footer is in Block and bold letters. I think that's not professional.
• Product descriptions/ specifications can be made a bit better.

You have such a large product collection, which I am sure consumes a lot of your valuable time. And in the future, it will affect your strategies when you'll plan to expand your business. 

We at Descrii, help startups like yours in their early stage and help them grow.

We generate Compelling Product Descriptions, generate Facebook Ad Copies, generate Google Search Ads, generate Instagram Captions, Brainstorm Growth Ideas. 

You get all these in one single place saving you a lot of valuable time. The time which you can invest in expanding your business. We will be more than happy to help you out with your queries. Kindly contact us if you need further assistance.

Well wishes!

Arunesh Kumar

Marketing Officer, Descrii 

Visit Our Website-  https://descrii.tech/

Find us on Shopify store-  https://apps.shopify.com/descrii-smart-descriptions

Contact-  hello@descrii.tech

[AiTrillion]

Hello @tamara00, I hope you are doing well! Here are some ways to make your store even better and make people want to purchase:

- The home page should flow better. I would recommend setting it out like this. Slideshow Image (with a call to action button)- Collection List- Product Recommendations- Testimonials- Newsletter sign up box- Instagram Feed.

- For getting more conversions and sales you can target your customers by sending automated emails that help to improve the relevancy and timeliness of your campaigns. You can use triggers and workflows to automatically send messages to consumers after they take a specific action. For some reason unknown to you, they leave without making a purchase but with email automation, you can make sure that this user receives an email shortly after they abandoned their cart, reminding them of what they left behind and asking if they need help completing their purchase. In this case, email marketing automation turns a missed opportunity into an opportunity to build a stronger relationship and make a sale.

- You need to engage your visitors coming to your site by giving loyalty reward points which will increase repeat purchase and customer lifetime value. You can add web push notifications which will help you to retarget your customers anytime even when they are not in your store. This will help you to run your store smoothly and decrease the bounce rate and will capture your visitors and convert them into prospective or paying customers. You will be able to retain your customers for the long term.

- You can then run email and push campaigns to reach your customers on the basis of customer behavior. This helps in increasing the conversion and retention rate.

Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest installing the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions. 

Hope this helps!