Store bounce rate

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Jus_tin
New Member
1 0 0

What am missing on my store? The website is www.repetitionautomotive.com. I'm having difficulty keeping the bounce rate down. Only had one order since I started dropshipping. Am I not building buyer confidence?

 

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Nia
Shopify Staff
Shopify Staff
94 9 13

This is an accepted solution.

Hi, @!

I've taken a look at your website and would like to make a few suggestions -

  • Create detailed product descriptions - The product descriptions on your site are simple and don't provide enough information about the products so I would definitely look into improving this. Product descriptions enhance the customer experience by making your site look professional and helps you sell your product. Here is a great resource from our Shopify Blogs with tips on writing informative and persuasive product descriptions.

  • Add an about us page - Having an About Us page is an opportunity for your customers to get to know your business and the story behind it. This also allows your business to be seen as more personable to the customers. You can look to answer questions such as -

If it is a private, public or family-owner business?
What are the core values of your business
Why did you start this business?
What makes this business special?

These are great questions to think about which will make for a great section of the About Us page.

  • Enlarge your website logo - It's always best to ensure your business logo is clear on your website and captures the attention of your customers. A good logo is memorable, differentiates you from everyone else, and fosters brand loyalty.

It is also important to note that you should always purchase a test product. This is so you can go through the customer experience yourself and have the product in hand to ensure it is meeting the description of the products on your website!

In order to improve your bounce rate, it will help to implement Social Media Marketing Strategies. Social proof plays a huge role in the success for an online business. Now more than ever, customers are eager for the validation from their peers. We have a great guide on creating a social media strategy for you to look at and get started on a great social media strategy!

Nia | Social Care @ Shopify 
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TeamSpocket
Explorer
56 5 8

Hi @Jus_tin,

I just want to add something to the Shopify Staff's response. How much traffic do you get on your store monthly (You can check this on Shopify Analytics)? If your traffic is less than 2000 visitors per month, then I suggest that you invest most of your resources in marketing.

 There are two main types of marketing:

  1. Organic marketing is where you share your e-commerce store with your friends and followers, in a way it is like a word of mouth. You won't be spending any money on this.
  2. Paid marketing, is where you create and launch Ads campaigns to platforms like Facebook, Google, Instagram, etc.

I suggest that you utilize both of these in order to increase your store's traffic. If are you still getting less than 2000 visitors in a month, you will need to work on marketing. 

If you are exceeding 2000 but has no sales, then you will need to work on your conversion rate. Check your abandoned cart, go to Shopify Admin > Order > abandoned checkout. Check if there are customers who abandoned their checkouts. You can see here if the customer abandoned the checkout due to a technical issue (the payment gateway is not working), so this is something to keep in mind.  If you have lots of customers who abandoned their checkout, considering customizing your abandoned checkout email. You can offer a promotion/discount to entice them to go back.   For more tips on improving your conversion rate, please check this article: 

Higher Conversions, More Sales: Your Conversion Rate Optimization Starter Guide for 2021

I hope this helps.  Have you tried Spocket? It's a dropshipping app that allows you to import high-quality products from our suppliers around the world. We also have suppliers located in UK and Europe, Just in case you consider adding more products to sell. You can sign up here for a free Spocket account and browse our catalogs of products.  You can also check our success stories on some of our retailers. 

Cheers,
Spencer and the Spocket team

 

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CutOutWiz
Navigator
375 28 142

Hello @Jus_tin 

Hope you are doing well.

I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?

Another Thing you could consider: Not all traffic is good traffic.

Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under the age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks.

Here are some areas where you could consider working on

  • A good idea is to have your newsletter as a popup so that it shows up when the customer enters the home page. This will make it more visible and attract more people to your newsletter from where you can target more interested people.

  • Add a sticky header. The headings are important to navigate the site. If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky, the user can see them even if they have scrolled down, which makes the site more user friendly.

    You can also consider making your headings a bit bigger or bolder, so that they catch the eye more easily.

  • People tend to buy more from people they can easily relate to. If you share your journey, your goals, and your aspirations with your customers, it will be easier for people to connect with you. If you can create an emotional connection with your visitors, people are sure to buy products from you.

  • It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types

    Your banner looks very good and matches your theme and product. Consider, however, adding a Shop Now button to your banner, which will take you directly to the relevant product page.

    It is a good idea to have multiple slides on your banner (each should stay for around 5seconds) for each product type and have the CTA buttons for each slide redirect the customer to a different product page.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you! 

If you found this helpful, leave a Like to let me know.
If this answers your question, please rate this as an accepted solution :)

M, from the Business Development Team of
Cutoutwiz
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