Store feed back new products added

[bellashowco]

Hello,

This is my store URL: bellashowco.myshopify.com

I recently added some items to my store. Would like to hear any feed back on the layout of the store and other improvements that can be done. I wanted to add categories in the Shopping menu but having a bit of trouble figuring out how to do that. Also the store speed is in question not too sure how to improve it and what significance that would do please advise. Thanks

bellashowco.myshopify.co

[PageFly-Victor · Accepted solution]

Hi @bellashowco,

This is PageFly - Free Landing Page Builder. I would love to provide my advice for your store based on 6 years of providing solutions for about 100.000+ active Shopify merchants.

I have just taken a quick look at your website and I picked up some plus points are:

• Have a favicon for your store - which makes your store look unique and professional.
• Having a prominent search bar right on the header: The menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.
• Having a sticky menu: A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. 

However, I would like to give you some suggestions about your store so that you could consider changing and hope that the conversion rate is increased accordingly.

1. Make the banner full width

If you make this featured image full width, your page would be much more appealing

Also, it is of great importance that the featured image should describe what you are selling within the 5 first minutes of accessing your store.

If your store provides essential goods for beauty lovers who are looking to achieve a confident lifestyle and to delight all your family and friends, it is necessary to make the featured image clear to be seen. This time, the banner seems to be easily overlooked as the text and the CTA button have got the spotlight. Please check this part, dear!

2. Make sure the best quality of the image

As you might see in my screenshot, the image seems to be blurred as it is zoomed out of its original size. You should resize this to make your store outlook be more professional.

So does this part...

Moreover, just a minor issue but I bet you care: That is - you should bold the heading rather than the text below it

3. Add link to the gif

This gif shows the beautiful eyelashes, but imagine what if the customers are interested in it already, what should they do next? 

BINGO ~ A CTA button so that they can either view more or add to cart. If not a CTA button, the gif should be linked to the product page. That’s much better!

4. Check product details

The product here is somehow missing, please take a look at it. And if the content is short, you should place it in the center of the column’s height.

As you might know, a primary call to action button is one of the important things for a home page of an online store. With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, probably enhancing the conversion rates. 

Thus, please rest assured that all CTA buttons will have the same styling to enhance the conversion rate. 

To check the store speed, you can visit this site as it will show you the part you need to improve: https://developers.google.com/speed/pagespeed/insights/

Last but not least, here are my other recommendations for you, feel free to consider them applied to your store:

• Make the price more dominant than the title by using another style for it.
• Moreover, you should display the ratings and the number of ratings as well under the product name to enhance your brand trust. 
• Personalize your homepage to satisfy different types of visitors by meeting their personalized needs, you can check this guide for more details.

=> What helps you to build your store more easily, especially what helps you to build all options I comment on above is a page builder.

It would be a good choice for you to have professional sites that look incredible on mobile & desktop without any extra coding, and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.

If you feel my answer is helpful, please give it a LIKE. Let me know if you have any questions. 

Cheers!

PageFly

P/s: BFCM is coming. You can amplify your sales in the holiday season with PageFly solutions exclusively for this holiday season. All these holiday features could help you a lot in building a high-converting page.

[waytoapps]

Hello @bellashowco 

Hope you are doing good. Your store looks nice and here are few suggestions.

Highlight the Favicon. It helps to find your store when customer had multiple tabs in their browser.

Expand hero banner to a full width, as it gives good impression when customer lands on the homepage.

Add Email Subscription field at footer section.

Include Blog page, Blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.

You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store   which helps to increase your sales.

There is no terms and conditions checkbox at checkout. I suggest you to install an app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes easy for the customer to read your terms and policies.

Its good to have customer review option on the products, so that customer can write a review when they purchase any product from your store. Install Product review app from the Shopify app store.

Add Contact us page with Contact form, on both footer and header section.

Promote your products on social platforms and provide those social links on footer section

Make social links open on new tab.

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