[Store Feedback] Launching a new fashion brand
Hi @fashionshop1,
Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.
Congrats on your new store! Your store looks stunning. I can tell you have put a lot of effort into building this. However, I have some comments to make the good get even better. Here are some of my recommendations for better customer experience, please kindly check.
1. Revamp the Hero Section:
Consider updating your hero section with a banner that clearly showcases what you are selling. This will help customers immediately understand your offerings. Adding an appealing description will entice visitors to stay longer and explore more, thereby increasing engagement on your site. The hero banner should be the first thing visitors see, followed by a banner introducing your collection.
You can follow this example:
2. Improve Font Readability:
The font size across your website should be slightly larger, and the headings should be bold to help customers easily differentiate them from the rest of the content. Additionally, the current font family might appear too light. Switching to a medium-weight font can make the content, especially the Reviews section, easier to read and more engaging.
3. Update the Latest Arrivals Section:
It's important to keep the Latest Arrivals section updated regularly. This will give returning customers a sense of freshness and encourage them to browse more frequently.
4. Highlight Promotional Sales:
Consider adding a dedicated promotional sales banner on the homepage. This will draw more attention to your promotions, especially if you include a time-sensitive offer. Such urgency can motivate customers to research your products and potentially make a purchase.
Here is an example for you:
5. Enhance Page Performance:
I noticed that some of your product pages take a bit longer to load. Improving your website's performance will greatly enhance the customer journey, making shopping more enjoyable and efficient.
You can check the page speed on this report I've generated for you.
6. Add Customer Support Features:
To address any concerns your customers may have, it would be beneficial to add a FAQ page, a widget for instant inquiries (either through a ticketing system or live chat), and a Contact Us page. These features will provide multiple ways for customers to get in touch with you, ensuring their issues are resolved quickly.
I suggest exploring MooseDesk, a FREE LiveChat, FAQ & Helpdesk App that can help your support experience easier, better, faster!
With MooseDesk's Omnichannel Support, you can engage with customers through live chat, manage inquiries with a robust ticket system, and provide quick responses via a WhatsApp button.
Or you can let customers resolve questions faster with in-built FAQ, Order tracking module, and more.
With FAQ builder, here are some of our templates:
FAQ page:
Contact us page:
As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.
If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.
Thank you for reading. Wish you nice day ahead
MooseDesk - All-in-one Shopify FAQ & Helpdesk App
Hi @fashionshop1,
I am from Mageplaza - Shopify solution expert.
I would be happy to review your website and provide feedback on the performance. Here are some suggestions to achieve a high conversion rate:
1. Improving the speed and performance on mobile
- I checked your website performance on PageSpeed Insights - a Google tool that measures the website performance and found that scores on mobile, where a high number of the traffic is coming from, is just around 4x while the performance score on mobile should ideally be above 6x.
- Slow loading speeds affect various aspects related to user behavior and business outcomes, ultimately leading to lower conversion rates. Here is some suggestion:
- For Shopify stores, the following are several factors that impact website performance
- Store theme
- The apps installed
- Any additional third-party code you’ve manually added to your store, including tag managers and the tags within them
- Here are some tips that you can use to improve your site performance:
- Use compressed images
- Optimize use of Shopify apps
- Or consider professional help
- You can check here more advice from Shopify
2. Focusing on SEO
Taking the time to ensure your web pages are properly optimized can help increase your organic traffic, meaning more potential customers browsing your products. SEO strategies can drive site traffic to your Shopify website effectively.
For an average small e-commerce store, you should get at least 1000 visitors per month to start having a stable source for sales.
Here are some basic elements you should check:
Title Tags & Meta Descriptions:
- Each page should have unique, descriptive title tags and meta descriptions.
- Include relevant keywords without overstuffing.
You can also check this SEO checklist by Shopify to learn more about optimizing your e-commerce store and blog. This will boost your online presence and bring more traffic to your website.
3. Monitor Your Cart Abandonment Rate
A high cart abandonment rate can be particularly frustrating for your business, especially after investing significantly in attracting visitors to your site. This issue indicates that many potential customers are deciding not to complete their purchases, contributing to low conversion rates.
To address this, you can remind customers about the items left in their carts and encourage them to complete their purchases by:
- Email Reminders: Send emails to customers who abandon their carts, reminding them of their items.
- Incentives: Offer a discount or free shipping to motivate them to finalize their purchases.
- For more detailed guidance, refer to an article from the Shopify Help Center
4. Adding a FAQ page and expending the chat box
A FAQ page and chat box that includes more general information will address customers' concerns more quickly, encouraging them to buy your products. See a reference below:
I hope some of my suggestions are helpful, feel free to give me any feedback.
Good luck!
