Store Feedback on new store to reduce bounce rate

[lilac23]

Hi All,

We have launched our store a month back.

Can I please have some feedback on the store to understand why instead of running ads the bounce rate is too high.

https://lilactree.au/

Thanks in advance

[Dan-From-Ryviu]

Hi @lilac23, you got a nice store but I recommend you add some descriptions for your products, you must tell visitors why they need your products

Reviews also is good for your products

[lilac23]

Hi @Dan-From-Ryviu,

Thanks for your response. We already have category descriptions on home page and detailed product description for every product on product page. Please let us know if this was something not intuitive or you suggest some other placement.  

[PageFly-Kate]

Hi @lilac23 ,

This is Kate from PageFly - Shopify Landing Page Builder App. 

Congratulations on your new store! It looks amazing and professional, and it's clear you've worked hard on it. I'd love to share some suggestions as hereby:

1. Highlight CTA buttons

Changing the background color of the button can make it more eye-catching and engaging. The color you choose should be relevant to your campaign and create a sense of excitement or anticipation among your customers.

And it seems that you are using an image banner, the text has been cut off. You can build the section with a text element and image background.  This will make it easier for you to adjust the content and styling of the elements inside.

2. Avoid blank spaces on the page

If you would consider adding more products to the blank space on the laptop view, It would help to fill up the space and make the page more visually appealing:

The same applies to this section:

3. Add additional product images that show the product with a model

Including images of models in product, presentations can help to increase engagement and emotional connection with the product. People are naturally drawn to faces and relatable experiences, so seeing a model using the product can help to make it more appealing to potential customers. Additionally, models can help to showcase the product in a way that is both informative and visually appealing.

4. Add testimonials - customer reviews

Customer reviews are social proof that your products are good. They can help you build trust and increase sales. You can display reviews as stars, text, or photos.

Reviews are crucial when shopping online. They give potential customers the confidence to buy from you.

Here are some tips for writing and displaying reviews:

• Make sure the reviews are authentic.
• Include a variety of reviews.
• Respond to reviews promptly.

You can check this image for reference:

5. For this Back-to-School season

To get more chances to highlight your products and improve your conversion rate, I’d like to suggest:

• Creating a back-to-school collection in your store is a smart way to improve your customer service. By making it easy for students to find the products they need, you will increase their satisfaction and loyalty.
• Offering promotions and discounts: To attract shoppers, consider offering attractive deals or bundle offers on your Back-to-School collection. This could include discounts, freebies, or exclusive student offers.
  

These are some suggestions for improving the design. 

Let me know if you have any questions. 

Best regards,

Kate | PageFly Team

[flareAI]

Hello @lilac23,

Greetings from flareAI app helping Shopify merchants get $7Million+ in sales from Google Search, on autopilot! I am Gina, and I am here to help.

I've taken a look at your store. Nice collection! I've some suggestions to increase the conversion rate.

1. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
2. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
3. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
4. Your recent blog is posted on June 30, 2023 . Since 1 month no blogs are posted. Through consistent and high-quality blogging, you can improve your website's search engine rankings, drive more traffic to your site, and establish your brand as a trustworthy and knowledgeable source in your industry. By focusing on creating valuable content that addresses your readers' needs, you can build a loyal following and boost your online influence.
5.Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.

6.Consider adding a Home page link in the header menu.
While most users are probably aware that the logo is usually a Home link, certainly everyone doesn't.
7. Make your product pages more informative by adding detailed product descriptions that outline the features and benefits of your products. Providing this valuable information can help increase customer engagement and encourage sales.

Let me know if you require any further guidance.

Gina