Solved

Store Feedback Please

PacificBlue
Tourist
9 0 1

Hi Everyone

 

I am about 2 weeks in for my store and seem to be getting visitors from Facebook but no sales, so hoping someone could point me in the right direction. I'm still a learner and trying to get my head around what makes a successful site work while others don't. Have enjoyed the journey so far but not as easy as some people portray.

Hoping you all have a safe and enjoyable New Year.

Regards

Keith

https://thesmartgiftshop.com

Accepted Solution (1)

HAPO-Gasper
Trailblazer
133 10 23

This is an accepted solution.

Hello @PacificBlue 

Happy new year!
The beginning is always hard, I can feel you put a lot of effort. So, I will give you some suggestions to help you improve your store better.

 

- Add favicon

At first glance, I see you didn’t have a favicon, this thing is really important to identify your website with others. So you should add it as soon as possible to make your customers remember your website easier.

GasperLe_0-1704166631884.png

 

- Resize your logo and your heading bar

Your logo and heading bar look so big, you should resize it to fit with your store. 

GasperLe_1-1704166632000.png

 

- Add CTA button in hero banner

The hero banner must have a CTA (call-to-action) button to drive customers to the sections you want. For example, the banner is promoting new arrivals, you can use the CTA button to drive customers to the new arrivals section immediately. 

GasperLe_2-1704166633184.png

 

- Avoid the blank spaces in your store

When I accessed your store, I saw you have two product lists (best sellers, trending deals) on the homepage and these two lists have many blank spaces. You should add more products to fill the blank spaces, it will make your store look more professional. 

- Add ATC button in product lists

The ATC (Add to card) button is really necessary to increase sales, this helps your customers save time when they want to buy something. They don’t need to enter exactly to product pages, they can buy anything right on the store homepage, this improves customer buying experiences.

GasperLe_3-1704166632929.png

 

- Add collection list

I know you have a collection list in your menu bar, but I think you should have one more collection list in your homepage. The collection list will be a part to fill your homepage’ blank spaces and drive your customers to collection pages easier. 

GasperLe_4-1704166632211.png

 

 

- Add customer testimonials on store homepage

I saw you have many good reviews on product pages, you should filter some outstanding reviews to display on your store homepage as a social proof. This thing will help you to increase customer trust and brand awareness effectively.

GasperLe_5-1704166632551.png

 

- Remove duplicate links in the footer

You should check your footer carefully and remove all the duplicate links, this makes your store look unprofessional. 

GasperLe_6-1704166632351.png

 

- Add more details in product description

Product description is an important part and effect directly to buying decisions of customers, you should add more information to build customer trusts. 

GasperLe_7-1704166632001.png

 

Hope everything good come to you in 2024!

If you found my answer helpful, please let me know by giving me a thumbs-up or marking it as a solution.

Maximize your store's potential with HAPO APPS – Manage data, boost sales, and enhance store visualization.

Best of all, all these features are available with our completely free plan. Don't hesitate to reach out if you have any questions or need assistance!
Best of all, all these features are available with our completely free plan. Don't hesitate to

https://www.linkedin.com/company/hapo-apps/

if you have any questions or need assistance!

View solution in original post

Replies 6 (6)

wcolton48
Shopify Partner
28 0 7

Hi, ive tested your store and here are a few things ive noticed, keep in mind ive only tested your product page and cart page. Im assuming your links on facebook go directly to a product page and not home page. If not, that would be a whole other discussion (in my experience, links directly to home page are the worst converting):

 

  • when you add an item to your cart, the drop down cart is very confusing, id suggest changing your themes setting to actually go to the cart page. Or if your theme permits, a slide out cart.
  • if there are no product reviews, the review stars at the top of product page should be suppressed. (I immediately clicked the stars on a product and it went to write a review section. Personally, I know how to navigate back from this but alot of people dont.)
  • Your product images need to have a white background, in my opinion colored backgrounds do not look professional nor will search engines like google accept them.
  • On your cart page, you need spacing or some sort of text between your checkout button and the accelerated checkout buttons.

 

Actually I stopped finding things as I wanted to share this:

 

The best piece of advice I have for you is, I know it sounds bad, but pretend you are the dumbest person on the internet and consider how they would think or how they would navigate any little thing on your website.

 

Literally any little spot on your product page where theres no direction on what to do (like after they click the review stars), alot of people will leave. It is mind blowing how many people dont know how to navigate a website.

 

And judging by your products (I may be wrong) I am picturing your customer base at the mid-high age range, in which my above point is especially true.

 

PacificBlue
Tourist
9 0 1

Hi

Thank you so much for your feedback, it was very much appreciated.

Have made a couple of changes such as removing the stars from the product page and hopefully have fixed the cart as well. 

I have a Facebook (fan page) with the same name as my store and have a Facebook campaign running which is linked to a product and not directly to the store. 

I'm not sure what you meant by having  white background images so would love some clarity around this.

Wasn't sure how to create a space between the checkout button and the other buttons as these are on 2 separate templates and wasn't sure how to do it.

If there is anything else that you can suggest. I would greatly appreciate.

Having over 350 sessions but no sales...One does get a little eager on feedback to understand what he's doing absolutely wrong.

Have a great New year

Regards

Keith

 

 

wcolton48
Shopify Partner
28 0 7

Messaged you on your website contact form.

biznazz101
Shopify Partner
484 46 86

Here are few things I would change to improve the stores look and feel, as well as sales hopefully:

1) Your store has no logo, this is very important not only because it makes your store more professional but also for brand recognition

biznazz101_0-1704059170916.png


2) Your homepage banner should have a CTA button (call-to-action) such as "Shop Now" which leads to your product(s)

biznazz101_1-1704059265811.png


3) On the homepage there is an empty banner section, this does not inspire trust with potential customers so I would add an image or remove the section

biznazz101_2-1704059342895.png


4) I would change "Catalogue" to "Catalog" in the main menu options and also "Shop our collections" to "Collections"

5) Make headings bold so they stand out, or add some more color to your store to breakup white space.


6) Consider adding "quick add" buttons to your products, it removes one step for customers to make a successful purchase

biznazz101_3-1704059476446.png



I hope these tips will be useful to you! Don't hesitate to reach out for help with your store!
@biznazz101 

Don't hesitate to reach out for more help with your store.
SEE OUR TASK STORE or check us out via our profile! FREE STORE AUDIT

HAPO-Gasper
Trailblazer
133 10 23

This is an accepted solution.

Hello @PacificBlue 

Happy new year!
The beginning is always hard, I can feel you put a lot of effort. So, I will give you some suggestions to help you improve your store better.

 

- Add favicon

At first glance, I see you didn’t have a favicon, this thing is really important to identify your website with others. So you should add it as soon as possible to make your customers remember your website easier.

GasperLe_0-1704166631884.png

 

- Resize your logo and your heading bar

Your logo and heading bar look so big, you should resize it to fit with your store. 

GasperLe_1-1704166632000.png

 

- Add CTA button in hero banner

The hero banner must have a CTA (call-to-action) button to drive customers to the sections you want. For example, the banner is promoting new arrivals, you can use the CTA button to drive customers to the new arrivals section immediately. 

GasperLe_2-1704166633184.png

 

- Avoid the blank spaces in your store

When I accessed your store, I saw you have two product lists (best sellers, trending deals) on the homepage and these two lists have many blank spaces. You should add more products to fill the blank spaces, it will make your store look more professional. 

- Add ATC button in product lists

The ATC (Add to card) button is really necessary to increase sales, this helps your customers save time when they want to buy something. They don’t need to enter exactly to product pages, they can buy anything right on the store homepage, this improves customer buying experiences.

GasperLe_3-1704166632929.png

 

- Add collection list

I know you have a collection list in your menu bar, but I think you should have one more collection list in your homepage. The collection list will be a part to fill your homepage’ blank spaces and drive your customers to collection pages easier. 

GasperLe_4-1704166632211.png

 

 

- Add customer testimonials on store homepage

I saw you have many good reviews on product pages, you should filter some outstanding reviews to display on your store homepage as a social proof. This thing will help you to increase customer trust and brand awareness effectively.

GasperLe_5-1704166632551.png

 

- Remove duplicate links in the footer

You should check your footer carefully and remove all the duplicate links, this makes your store look unprofessional. 

GasperLe_6-1704166632351.png

 

- Add more details in product description

Product description is an important part and effect directly to buying decisions of customers, you should add more information to build customer trusts. 

GasperLe_7-1704166632001.png

 

Hope everything good come to you in 2024!

If you found my answer helpful, please let me know by giving me a thumbs-up or marking it as a solution.

Maximize your store's potential with HAPO APPS – Manage data, boost sales, and enhance store visualization.

Best of all, all these features are available with our completely free plan. Don't hesitate to reach out if you have any questions or need assistance!
Best of all, all these features are available with our completely free plan. Don't hesitate to

https://www.linkedin.com/company/hapo-apps/

if you have any questions or need assistance!
PacificBlue
Tourist
9 0 1
Hi
Thank you so much for your feedback.
I have learned so much in the last week
And am slowly understanding what it takes to make this work. Kind regards
Keith.
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