store feedback (pt2)

[lorypez]

hello everybody, after renovating the main page of my website www.vittoriacashmere.it, I'm here to ask on your opinion on how the site looks. couple things I took into consideration:

- it needs a favicon (working on a logo right now, should be ready next week so ill take care of that)

- I need to upload a couple more products

- size chart (I will be taking care of that tomorrow)

there's still something I can't wrap my head around though. the about us page. I'm looking for ideas to redesign the page, then after that I'd day website's ready!

let me know your thoughts, thanks for checking in. you have a great day/night

[PageFly-Kate]

Hello @lorypez!

Kate here from the PageFly Shopify Landing Page Builder App.

I had the pleasure of exploring your store – your products exude elegance, and you’ve set a great foundation! Here are a few tailored suggestions to help enhance the shopping experience and boost conversions:

1. Adjust the Hero Banner Section

Suggestion: Optimize the hero banner to fit within a single screen fold (without scrolling) to make a stronger first impression.

Why? A hero banner that fits within the initial viewport immediately grabs attention and communicates your brand message effectively. It also improves usability by ensuring customers see your key promotions or highlights right away.

2. Add an Instagram Shoppable Section

Suggestion: Feature a shoppable Instagram feed near the header or homepage. Since you’re active on Instagram, this is a great opportunity to showcase your products and inspire customers.

Why? Instagram shoppable feeds are visually engaging and give shoppers an idea of how your pieces look in real life. By allowing customers to click and shop directly from the feed, you’re creating a seamless shopping experience that can drive sales.

Like this:

3. Include a Newsletter Signup Incentive

Suggestion: Offer an incentive like “Get 10% off your first order” or “Enjoy early access to new arrivals and exclusive discounts” in a prominent spot on your homepage.

Why? Adding a clear incentive motivates visitors to join your email list. This sets the stage for ongoing engagement and encourages first-time purchases, especially if there’s a tangible benefit like a discount.

You can check this image for reference:

4. Add Images with Models on Product Pages

Suggestion: Include images of your cashmere pieces modeled by real people to help customers visualize how they’ll look and feel when worn.

Why? Lifestyle images provide a sense of scale, fit, and style, which is crucial for a clothing store. Seeing your products on models adds relatability and increases customer confidence, leading to higher conversions.

Like this:

5. Fix the Cart Icon Issue

Suggestion: Resolve the issue where the cart icon displays only a black dot instead of the number of items in the cart.

Why? Displaying the correct number of items in the cart is a crucial part of the user experience. It provides customers with immediate feedback when they add an item, reassuring them that their action was successful. 

6. Consider Adding a Sale Promotion

Suggestion: Introduce a sale promotion banner or section on your homepage, such as “Limited Time Offer: Save 20% on All Items!” or “Winter Sale – Free Shipping on Orders Over $100.”

Why? Sales and promotions create urgency and excitement, motivating customers to purchase sooner rather than later. A clear and visible promotion grabs attention, especially when paired with a countdown timer or bold call-to-action, encouraging customers to explore your products and take advantage of the offer.

Like this:

Ideas for Implementation:

• Add a prominent banner near the hero section or as a sticky header.
• Use discount badges on sale products to highlight the promotion.
• Include a pop-up or slide-in banner with the promotion details to ensure customers don’t miss it.

These updates will not only enhance the visual appeal of your store but also create a more engaging and seamless shopping experience for your customers. Keep up the fantastic work!

Kate - PageFly Team

[Akohub]

Hi there, this is Alexis from Akohub. Just took a look at your website 🙂 And I think that your site is looking great so far! I love the clean design and the focus on showcasing quality and heritage, especially the “Qualità italiana dal 1977” really stands out and adds a premium feel. Here are a few suggestions that might help refine things further:

Since you're still brainstorming ideas, think about using the "About Us" section to tell your brand's story in a compelling way. Highlight the craftsmanship, the history behind your products, and what sets you apart from competitors. Including visuals like behind-the-scenes photos or videos of your production process could make it even more engaging. A narrative-driven approach resonates well with shoppers, especially for premium products like cashmere.

You can also consider adding a loyalty program, especially since you're offering high-quality products. A tool like Ako Loyalty can help you build a tiered system where customers earn points for purchases, referrals, and even signing up. You can use this to reward repeat purchases or offer exclusive perks like early access to new collections. This not only boosts retention but also encourages word-of-mouth promotion, which is critical for niche brands.

Adding a size chart is a great step, but you might also want to include reviews and testimonials to give customers more confidence when purchasing. Additionally, offering features like free returns or exchanges prominently can reduce hesitation, especially for new customers.

If you have any ongoing promotions or discounts, make them visible on the homepage or as a banner (like "Sign Up & Get 10% Off Your First Purchase"). You could combine this with Ako Loyalty to reward sign-ups with points or exclusive discounts, driving conversions. Your site is easy to navigate, but consider simplifying or enhancing the menu for mobile users. Adding quick links to your most popular collections or products can make browsing smoother, especially on smaller screens.

These small tweaks can go a long way in improving the overall shopping experience and customer retention. Good luck, and let us know how it goes! 🚀

[BON_Loyalty]

Hi @lorypez , I'm Tracy from BON Loyalty, the top-rated Shopify loyalty app. 
It's great to see that you already listed out some next-actions to improve your store. While surfing your website, I have noted down some suggestions that you can consider to improve your engagement rate, and recruit more traffic to it:
1/ Web design and user experience
- Use a minimalist and elegant design with soft, neutral colors that reflect the premium nature of cashmere. Your current theme is ok, but maybe add a little spice by changing the color would enhance your products a bit better.
- Showcase your products with professional, detailed images and videos. Your current images are nicely touched-up, I suggest you can provide some photos of people trying on your products in real-life (Take Uniqlo as the preference), by that way, buyers can get a better look of your products, and see how they can apply in daily looks.

2/ Marketing and Branding
- Storytelling: Share the story behind your brand and the sourcing of your cashmere. Customers often value transparency and sustainability.
- Seasonal Campaigns: It's Black Friday, and Christmas is just around the corner! Highlight cashmere as a perfect winter luxury gift, and create holiday promotions.
- Social Media Presence: Build a strong presence on Instagram, Pinterest, and TikTok. Feature styling tips and lifestyle content showcasing cashmere's versatility.

3/ Customer Engagement
- Plan and execute blog contents on fabric education: Include a guide about why cashmere is worth the investment and how to care for it properly.
- Display testimonials and photos from real customers wearing your products to build trust.
- Loyalty Program: Reward repeat customers with discounts or early access to new collections.

Would you like tailored strategies for a specific aspect of your store, like product page layout or advertising campaigns? Let me know if you're interested, I am open for discussion.

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'.  😊

Best,

Tracy from the BON Loyalty team