Store feedback request on store with traffic, but no sales:

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I would be very grateful for honest feedback on my recently opened store, Nestfeather:

I have had several hundred visitors, but no sales. Any idea what might be the problem? 

Poor product? Prices to high? Website appearance? I would like to persevere with this, and make it successful.

Thank you for your valued comments!

Shopify Staff
Shopify Staff
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Hi @Nestfeather 

Thank you for sharing your store with us here! I was able to have a look and I can share some feedback and personal perspective on what I saw. 

I have to say first, I love a lot of the patterns you are featuring on your products, specifically the Wagara collection. Beautiful! You have great products, your store loads smoothly and I am able to shop through your catalogues and understand the customer flow with no problem. As a website, the function and layout is perfect! You are lacking a story, a brand, and emotion though. You have a perfect catalogue, but nothing to tell me why I want to buy from you. If you want to feature the designs as the forefront, that's okay, you need to tell us about them though. 

I like to say think about what you would tell someone about these products if you were asked to sell it in person. What would you say? Try to create a picture so that the customer can envision themselves with the product in their life. They can't see it in person or hold it until after they buy it, so you need to recreate that for them through the website. A couple of examples I can share with you are linked below:

What I liked about Bambu and something I would recommend considering is the amount of "About Us" information they share. We can really get to know their brand and what they stand for as a business, which is important!



Fable has 100s of reviews for their products, and links to social media accounts and images that can showcase what it is like to use their products! I can get a sense of the environment I am creating if I choose to buy their products. 



I hope these suggestions help, and of course if they don't align with your brand or vision you don't need to apply them! Let me know if you have any questions I can help with.



Shay | Support Advisor @ Shopify 
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@Nestfeather If you are the artist/creator, you could connect directly with shoppers by sharing your brand story and showcasing your products for a personal connection through a talkshoplive show. Viewers are able to purchase directly from your show's buy button without leaving your video experience. They can also interact in the comments. The shows remain viewable and shoppable after the show. Anywhere the video is shared or embedded is a point of sale. Here is their Shopify app.

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This is an accepted solution.

Hello @Nestfeather 

Hope you are doing well.

I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?

Another Thing you could consider: Not all traffic is good traffic.

Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under the age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks.

Here are some areas where you could consider working on

  • Add a sticky header. The headings are important to navigate the site. If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky, the user can see them even if they have scrolled down, which makes the site more user friendly.

    You can also consider making your headings a bit bigger or bolder, so that they catch the eye more easily.

  • A good idea is to have your newsletter as a popup so that it shows up when the customer enters the home page. This will make it more visible and attract more people to your newsletter from where you can target more interested people.

  • People tend to buy more from people they can easily relate to. If you share your journey, your goals, and your aspirations with your customers, it will be easier for people to connect with you. If you can create an emotional connection with your visitors, people are sure to buy products from you. I see you have a brief one line about us section but try to include your own stories on more detail with your inspirations and your dream. This is the section that helps you create an emotional connection with your customers. 
  • It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types

    Also, consider, adding a Shop Now button to your banner, which will take you directly to the relevant product page.

    It is a good idea to have multiple slides on your banner (each should stay for around 5seconds) for each product type and have the CTA buttons for each slide redirect the customer to a different product page.

  • Use a star rating widget to let website visitors evaluate your business. They create standardization, allowing customers to compare different products easily. It also helps you get feedback about your products.

  • You will be surprised how much you can benefit from a chatbot. It can collect your necessary customer data, help you analyze which stuffs are trending or in more demand, and overall solve your problems by answering common questions so you won't have to.

  • I see that your store doesn’t have a Favicon. Having a favicon on your website is crucial. It makes your site recognizable on browser tabs, but it too gives a professional look to your website.

  • Customers read user reviews more than they read product descriptions. If they find that 50 other people have liked your product and have purchased from you, it helps your credibility and they feel safer buying from you. So try to add some reviews of your products and services to your homepage.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you! 


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M, from the Business Development Team of

Your website looks better but not that attracting , use good premium theme to design it

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Thank you for this feedback - I’ll look into other themes as you had suggested!
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Thank you so much for this very thorough and thoughtful feedback. I look forward to putting your suggestions into action, and I’ll definitely let you know how it works out! Thanks again!
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Hi martyfilo,
Thank you so much for these great ideas. I look forward to trying them out and improving my store!
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Hello Shay,
Thank you so much for this incredibly thoughtful and helpful feedback. I look forward to trying your ideas! Thanks for sharing your experience!