Store feedback, running ads with good metrics, low conversion.

[Cristian1231]

Hi everyone,

The landing page i direct all my ads to is 

https://velita.co/products/ciabatte-con-supporto-plantare-blu-navy

Please be aware its optimized for mobile.

Do you guys have any suggestions? Ive been running ads on it for a bit with good metrics but not enough sales to profit.

Thanks!

[otto99]

Hey Cristian!

I Took a look and I can see why you’re getting decent traffic, the page looks clean and it’s easy to scroll on mobile. A few things I’d look at if you want to boost those sales is:

1) Make your main benefit super obvious right at the top, something like “Extra Comfort & Support for All-Day Wear” so people know why they need this without thinking.
2) Add a few real customer reviews or testimonials higher up the page, this really helps build trust.
3) The price is there, but you might want to add a quick “Free shipping” or “Easy returns” note close to the “Add to Cart” button so people feel safe buying.
4) Test a simple discount or time-limited offer too, it can make a big difference when you’re already paying for those clicks.

Your metrics sound promising, so fine-tuning the message and trust signals could help you turn those visits into buyers. Let me know if you’d like me to dig into anything specific, like tweaking the copy or layout, or take a closer look at anything!. 👍

[Cristian1231]

thank you very much!

[Nicola3]

Hi @Cristian1231

I notice you said your website is optimized for mobile, so I guess your potential customers are mostly from phone users. Therefore, I would like to give you some ideas based on phone port specifically.

1. It is good to know you have organized page content in a quite structured day, especially on the aspect of heading tags usage. However, please note here that for H1 tags on homepage, it is not so suggested to mark website logo as H1 tag, as it will confuse search engine bots and make it harder to know the page content more clearly. You can change the logo from H1 tag to H2 tag and mark the main title on the homepage as H1 tag, which will be better for your homepage SEO very much.

2. Some web pages' meta description are quite long and cannot display completely when searching on Google. Always remember to keep the length of meta description between 100–200 characters and this can let your customers know what you sell and page details immediately.

3. There exist empty blanks on product page when I view your store on the phone. It is better to remove it as it will make page contents feel cut off. You can seek help with developers to optimize this part or do the customization from backend directly with the help of app support team if it is due to the third party app influence.

Apart from the above feedbacks I collect here, you can also find other ways to get higher conversions. If you would like to make a website page more user-friendly, I believe this optimization method may work on your website also, as I used it as well on my store to check page situations. Let's work together to make our websites in a better way. Cheers!

[Cristian1231]

Really appriciate the in depth support, ill check out the app. Thanks again!

[Nicola3]

@Cristian1231 Pleasure here, and I really hope it works for your store after sharing these ideas with you.

Have a great day~