Store Feedback

[AzuliRose]

Hi guys!

Would appreciate any feedback on my new store - generating lots of views but little sales!

The link is https://azulirose.com/ 

Thanks!

[EcomGeeks]

Hey @AzuliRose,

When you get high traffic and no sales it either means you are getting the wrong kind of traffic (not your target audience) or there is something within your store that is turning people away (product prices, shipping time, shipping cost, a site error etc.).  I've taken a look through your store, hopefully my feedback will provide some insight as to what is going on.

LOGO
Your logo is one of those things that holds a lot of weight in how professional or unprofessional your store looks. I would highly recommend having a professional logo done up for your store, it’s a worthy investment. This is a service we offer so if you are interested, you can click here for more information.

Once your logo is finished, you can match the fonts and colors in your store to your logo. This is going to level up your store even more and make you look very professional.

NAVIGATION
I’d recommend replacing your catalog link with links to your collections instead (Candles, Crystals, Essential Oils, etc.). Once a person leaves the homepage they don't have access to filters to view what they are looking for.

PRODUCTS
As you know, candles, essential oils and etc. can be purchased offline in hundreds retail stores as well as online through thousands and thousands of online stores. When a person is searching for a candle or an essential oil in Google, big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers.

Now, a person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who sells locally, their "reason" as to why you should purchase from them vs the other guy is because they are local and a lot of people are passionate about shopping local. In addition to this, they can also get products to their customers faster and can offer incentives such as free local delivery.

I would think about all your "whys" and what sets you apart and use that in your marketing and in the text in your store.

SHIPPING
You need to add in an estimated shipping time at checkout. For some people, shipping time can be a deal breaker so they won’t proceed with their purchase without that information. 

POWERED BY SHOPIFY
This is completely optional but if you’d like to remove the text “Powered by Shopify” at the bottom, here is how to do it:

CONTACT PAGE
The contact page is one of the core pages that should be on every website. It’s a red flag to customers if there is no easy way to contact you. Shopify has made creating a contact page with a form really simple, here is how to do it:

SOCIAL MEDIA
I noticed you don’t have any social media links listed. Having an active social media presence adds trust to your brand. If there’s nothing about your brand online, it’s a red flag to your visitors. Potential customers are going to research before purchasing and one of the first places they are going to check is social media. Highly recommend getting on social media and adding those links to your Shopify store.

POLICIES
You need to add in your shipping policy, return policy, privacy and terms of service. Shopify has made this extremely easy, you can add them with a click of a button (except for shipping policy because it will vary depending on the store). After they are auto generated you can take a read through each one and adjust them as needed. Here is a video showing how to add them:

I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you would like to book a session, you can do so here: https://calendly.com/ecomgeeks/1-1-session

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

[MS-WEB-DESIGNER]

Dear @AzuliRose 

Congratulations on your store!

Hope the following suggestions will help you

• Add non text logo
• Improve store speed for mobile

Talk to an expert to improve your store speed

• At header:

• At footer:

• Overall Font, Color, Spacing, Alignment need to adjust
• Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
• Collection page layout needs to improve

• Product page layout needs to improve

• Cart page layout needs to improve

• There is no terms and conditions checkbox at checkout. We suggest you install a Free app from shopify app store which provides 'I agree to the Terms and Conditions' before checkout .As it makes it easy for the customer to read your terms and policies. 
• Do ON PAGE SEO

[Tuecus]

Hi @AzuliRose 

Your store gave good impression .Here i need to suggest few improvements to increase traffic.

1)Homepage typically gets the most hits of any page on your website and if you place your positive customer feedback( Testimonials) front and center, then visitors will get a chance to see it even if they don't browse any further. Having positive feedback from customers on your website has been proven to increase conversion. A new customer is much more likely to use your services or buy your product if they know previous clients were satisfied. Try to add testimonial.

2)Add social sharing in home page footer section too.

3)The Wishlist feature on a website allows a user to mark items they are interested in and revisit these items at a later date and they will buy.




4)The Rewards system is to attract the customers to stay connected with your product or service. If you want to win customer loyalty, then one sure shot way is to introduce the reward scheme. .
A good reward program has a significant impact on the shopping experience. Reward programs definitely add to good customer experience.

Thanks
team Tuecus