Impressive site design! It gives off quite a professional and reputable vibe. It's the type of website that gives confidence in your potential buyers to make a purchase. From a design perspective, the first (small) thing I noticed is your logo background is white and not transparent. Because of this, it doesn't seamlessly blend into your websites background:
I'd recommend using a photo editing tool such as Photopea (free to use, no download required) to remove the white from the background of your logo image file.
I also like how your website is active, it's apparent because your slideshow has a campaign called 'Halloween Madness' which is relevant for the time of the month. I also think incorporating a Thanksgiving (for your US customers) collection slide will go a long way. Since you offer some terrific home pieces that will make any family gathering more comfortable and vibrant.
Lastly, I noticed you have an expired sale countdown on some of your product pages. If the sale is over, I would consider removing that at your nearest convenience:
If there is anything else I can help you with, please let me know.
I had viewed your website shortly and here are some of my points that I hope useful and you can implement on it easily.
Add Testimonials: Creating a genuine testimonials are trust worthy. This is the one kind of marketing communication b/w customer and business person. So you can add efficiently.
Rating and Reviews: Customer reviews are fixes the value of of product, And these will decides the your business growth. These will helps to increasing of your customers.
Add Blog: You know creating/adding of blogs gives you a great way to generate fresh content on a website and provide a catalyst for email marketing, social media promotion to drive search traffic to your website.
Trust Badges: Trust badges your visitors know that your page is legitimate and that any data they share will be collected through secure third-party service providers. Your customers feel they can trust your website, And they are more likely to make a purchase.
Increase your followers by regularly posting of your items on social pages. And you can attach your Facebook link.
I hope you will get my points!
This is PageFly - Free Landing Page Builder. I would love to provide my advice for your store based on 6 years of providing solutions for about 100.000 active Shopify merchants.
I have just taken a quick look at your website and I picked up some plus points are:
However, I would like to give you some suggestions about your store so that you could consider changing and hope that the conversion rate is enhanced accordingly.
1. Reorder the sticky section
If you make sure the navigation bar stays in the same line, it would be much more ideal
2. Place a CTA button on all featured images
It is of great importance that the featured image should describe what you are selling within the 5 first minutes of accessing your store. You’ve done great at this part. Yay!
However, as you might know, a primary call to action button is one of the important things for a home page of an online store. With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, probably enhancing the conversion rates.
Thus, please rest assured that all banners should have the CTA buttons with the same styling to increase the conversion rate.
3. Add heading for section
To be honest, I really like the hover state of these collections. It is not of utmost importance but if you place a heading like “Trending Collections”, I bet this section would be clear to the customers and you would have more clicks.
4. Align the price on the same row
It would be more ideal if you could create an even layout here for the section. You might need to set up the product title on the same row and so does the product price. Then, I think your store outlook would be much more professional to the visitors.
Please do the same with this part by resizing the text so all blocks will have the same height.
5. Make the content clear
As far as I see here, you are providing useful information about your brand. However, the content as you see in my screenshot below is easily overlooked. So I highly recommend you replace a new background image her
Last but not least, here are my other recommendations for you, feel free to consider them applied to your store:
=> What helps you to build your store more easily, especially what helps you to build all options I comment on above is a page builder.
It would be a good choice for you to have professional sites that look incredible on mobile & desktop without any extra coding, and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
If you feel my answer is helpful, please give it a LIKE. Let me know if you have any questions.
P/s: By the way, the BFCM is on its way. What have you been doing to prepare for it? PageFly collaborated with Wilson Ho, Shopify Tech Partner Manager, to create this video that will share with you insightful tips to boost sales and reveal secrets to warm your customers up through the whole year. Let's check it out!
PageFly- Advanced Shopify Page Builder - Empowering 100.000+ active merchants.
Hope you are doing good. Your store looks nice and here are few suggestions.
Make a Sticky header bit smaller, so that rest of the page flows better.
Add Shop Now(CTA) on the hero banner.
Add Testimonials or reviews on the homepage to build trust with the visitors.
Include Blog page, Blog posting will allow you to show your followers a personal side of your business. In this way you can engage with Existing and New customers.
You can promote your products with word of mouth strategy. Boost your sales with the app from the shopify app store which helps to increase your sales.
You can also sell your products on Etsy marketplace as it is very good platform to sell unique, handmade and Vintage goods . If you are already selling on Etsy store consider our Etsy Integration app in the shopify app store. Etsy is a Huge marketplace for selling creative goods such as art & collectibles, crafts & supplies, jewellery &accessories and more, if you have any unique/handmade/vintage goods in your store, you can give further exposure to your products.
I like the simple but sophisticated look of your website. I did notice that most of your products have a consistent white background while some still remain to have different ones. Also, I noticed that some products have shadows in them like these:
I highly suggest having those with different backgrounds edited with the white background and deciding on whether you prefer for all images to have shadows or not. It is best to decide on 1 editing style so you'll remain to have that consistent look to your website. This will also highlight your products more.
If you're interested in what I mentioned, check out Image Editing On-Demand by Pixc. You can have professionally edited images in just 24 hours. When you sign up, you'll get 5 bonus credits so you can try it out.