I have chosen to use Shopify as it seems a well structured platform for e-commerce. Here is my store www.papercomet.co.uk
We have set up selling on Facebook, Pinterest, Google, Etsy, eBay and the Shopify App (also selling on amazon outside of Shopify).
I am generating traffic from Google PPC and Facebook/Instagram adverts.
Whilst we are seeing traffic come through (around 50-60 visits a day) we are not seeing sales, Google analytics is showing 50% dropoff at landing home page.
I would love some feedback on my store as to how we can improve it.
Please note we have signed up to Feefo and are currently trying to install a widget on Shopify (proving difficult)
Thank you for your message, I would be happy to provide some feedback for your shop. I really enjoyed taking a look through your shop and at your great products, I think you have a lovely build here. I do have a couple of suggestions that may improve your store, however. First, I would recommend moving your sales information to your announcement banner space to capture the attention of your customers:
I also love how these products/collections are displayed, however, they do seem a bit small and blurry. I would recommend making them a bit larger so they are easier to see for your customers. It might not hurt to reference our Uploading Images guide, to ensure you are uploading your images as per our requirements. If you are using a third-party theme, you might want to reach out to the developers of your theme in regards to this as they may have specific image requirements for their build.
I would also consider looking into this white space to see if you can reduce it, if you are using a third-party theme, this should be something the developers of your theme can take a look into. It might create a better flow between your greeting card examples and the hand-signed area.
In regards to seeing good traffic, but not yet seeing many sales, this is quite common when launching a new shop. We have a great article that I like sharing with our merchants that talks about traffic but no or little sales in great detail here, that I recommend looking through. It walks through questions you should be asking about your store and design, such as:
One thing you may want to look into further, which you mentioned Google Analytics is touching on, is where your customers may be getting "stuck" in your shop. There is a cool third-party app I like recommending to our merchants called Lucky Orange you could check out. The app lets you see recorded data of customer actions on your shop and may give you some further insight into where they are exactly leaving your shop or abandoning their carts.
Overall, I think you have a wonderful product here and a really great store design that just may need some slight tweaking based on the traffic and sales information above. I hope you find some benefit in my suggestions shared here today, please do not hesitate to reach back out here with any questions about the above information!
This is Richard Nguyen - CRO Expert from PageFly- Advanced Page Builder. I have to say that I am amazed by how beautiful and professional your store looks and bet you must have put a lot of effort into it. I just have a few comments to give and hope it would make your store even better.
Basically, your store has some good points:
Besides these things, I have some comments and suggestions for you:
1.1. Have a CTA button on the banner/ slideshow
A primary call to action button is one of the important things for a home page of an online store.
With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.
1.2. Make the Search field more obvious
The search field must be immediately obvious to the user on the homepage, which typically requires increasing its visual dominance on the homepage and then subduing it slightly on other pages.
1.3. Add benefit bar
1.4. Have a newsletter/ signup form
2. Collection page
Add average ratings for each product
3. Product page
3.1. Make the price more eye-catching and obvious
Try to change the color, the font size of the price to make it more attractive.
3.2. Have at least 3-5 product images for all products
3.3. Display a minimum of 6 reviews by default and allow users to submit reviews
3.4. Provide a list of recent viewed
You should provide a history-based recently viewed items list for all users (including those who aren’t signed in), and consider allowing users to edit it.
If you want to do more customization for your store to increase conversion rate, you can consider using a Shopify page builder. And PageFly, Advanced Page Builder with 24/7 support live chat is a great app that helps you easily customize your Shopify pages and make it more attractive.
If you find my comment useful, please let me know by giving it a Like. Thank you!
Richard - PageFly
PageFly - Advanced Shopify Page Builder - Empowering 100.000+ active merchants.
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