Thank you for reaching out and posting this question!
It can definitely be more challenging when starting out, so getting your first sale is quite the accomplishment. Congratulations!
I've taken a look at your store (raylights.co.uk) and I think you're off to a great start. I can see that you have many of the store elements implemented already, such as the store policies, announcement bar, chat widget, and currency selector, so you can easily build on top of that.
Building trust is an important aspect and there's various ways you can do that, such as by adding a logo, or by utilizing other sections offered by your theme. For example, the Image with text overlay section is great for sharing brand-related content - such as the history or vision of the company. I'd also recommend taking a look at some of your favourite stores and seeing how they arrange their header and footer menus so you can design an effective and user-friendly layout for your customers.
Typically, most stores will have the Contact on the right side of their header and you can also consider adding some store policies, such as the shipping and refund policies, as they are more frequently used by customers and so they don't need to scroll all the way down - this may also help reduce the amount of customers reaching out to inquire about shipping and refunds. You can also consider adding a contact link to the footer, as it also helps the customers access this page more easily if they happen to be browsing near the bottom of the page. Speaking of the footer, some merchants feel that removing the powered by Shopify message from the footer gives their store a more professional appearance - this is something worth considering as well.
That being said, are you running any ad campaigns to drive traffic to your store at the moment? Or, do you have a marketing plan prepared for your store?
This is Richard from PageFly - Shopify Page Builder App. After looking into your store, I have some comments below:
Here are some good points I can see from your site:
I have a few more comments to make your pages even better:
1. Adjust your hero banner
Here are some of my suggestions to make your hero banner better:
2. Add ratings to your products
When customers browse your page, they will find star ratings useful. This lets them know what products are trending and get positive feedback from similar buyers.
3. Showcase your Instagram or other social profiles
As usual, social media is one of the effective ways to get more traffic and make a good connection with your customers. Display social media such as Instagram and constantly update the feed.
4. Show your policies
Information on shipping and payment should be made clear in the first place. You should include this information below the hero banner. When the customers actively know your policies, they will be more likely to make purchases.
Take this one for example:
5. Add CTA buttons for products
When showcasing your products, you should not miss a chance to encourage your buyers to take actions. Therefore, adding a CTA button for each product will increase the chance of getting a deal. Add buttons below the prices and let your customers decide:
6. Rearrange your product list
The product images are too big, which might give your visitors a hard time to browse. My suggestion is that you reduce the size, align similar elements on the same line, and I can see that you display 6 products, so let's reduce them to 2 lines max.
You can check this image for example:
Richard | PageFly
Please let me know if it works by giving it a Like or marking it as a solution!
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