Store Feedback

[EcoTeeTreasures]

I have boosted posts, ran Facebook Ads, and have a great deal of traffic with little to no sales.  Can someone please review my site and let me know what is driving sales away?  I really appreciate and will respect any feedback-especially negative!  I need to understand what I am doing wrong.    ecoteetreasures.com 

Sincerely

S. Horton

[EcoTeeTreasures]

And what if my mentor is telling me that all of that is just fine and that it's my products that no one wants.  Did you look at the site or just drop a list of things that should be done??

[pkundr]

Hi Sheri, happy to share my thoughts with you on this - here are a few points to consider:

- Your banner on the main page is huge - I can't even see what products you're selling without scrolling down halfway down the page. I would recommend showing some products further to the top

- Leave some more space between your sections, it looks quite cramped at the moment

- The images on your product pages take really long to load - maybe use an image compressor app

- It's pretty obvious that some of the images of your models are AI-Generated. Maybe you can get some real photos to make it appear more genuine

Anyways, its good that you have a lot of traffic - it's a good opportunity to just ask your visitors what they think about your store, or why they are leaving. Consider trying out exit intent surveys - an app like Survser can be useful for that.

Hope this helps!

[PageFly-Garcia]

Hello @EcoTeeTreasures 

I'm Garcia from PageFly, a Shopify Advanced Page Builder App. With my experience in Conversion Rate Optimization (CRO), I have some suggestions that I hope will help increase your conversion rate

1. Add favicon

A favicon acts as a visual representation of your brand, increasing brand recognition and providing a professional appearance. When users have multiple tabs open, a distinctive favicon makes your website easy to spot and return to.

2. Hero banner

The main purpose of the hero banner on the homepage is to provide general information about the store and other promotional information if desired. Therefore, I recommend using a slideshow for the hero banner to showcase more information effectively. This allows you to present multiple pieces of important information to visitors in an engaging and organized manner.

3. Benifit section

I think you should change the icons to make each content piece more prominent. Currently, they all look the same and do not stand out to the buyer. Additionally, it would be better to arrange all the icons in a single row. Differentiating the icons helps draw attention to each benefit, making it clearer and more visually appealing for customers.

4. Product image thumbnail 

It’s important to maintain consistency among the product thumbnails, especially between sole product images and product images on models. Additionally, consider adding a second image thumbnail to provide customers with a better view. 

Consistent imagery helps in maintaining a professional look, and multiple thumbnails give customers a more comprehensive understanding of the product.

You can refer this example:

5. Product Page

A small suggestion is to include a size guide for all products with sizes, so customers have the necessary information. Also, optimize the design by adding content into a drop-down menu for better mobile optimization, and ensure the content is not too long to avoid blank spaces on laptops.

Including a size guide helps customers make informed decisions, and optimizing the design for mobile ensures a seamless shopping experience across devices.

Hope it helps! 

Cheers,
Garcia 

[MooseDesk]

Hi @EcoTeeTreasures,

Thanks for reaching out to the community. This is MooseDesk - Customer Support Helpdesk/FAQ App. 

Congrats on your store! Your store looks stunning. I can tell you have put a lot of effort into building this. However, I have some comments to make the good get even better. Here are some of my recommendations for better customer experience, please kindly check.

1. Add a Favicon:

Including a favicon image on your website will give it a professional touch and help differentiate it from other sites when users have multiple tabs open.

Here is the favicon: 

2. Revamp the Hero Section:

Your hero banner should clearly display what you're selling through a compelling image and an engaging description that highlights your products' unique selling points. Currently, the hero section lacks the appeal needed to entice users to explore your site further. If customers aren't interested in exploring your products, they won't pay attention to your discounts.

Here is an example for you: 

3. Improve the Navigation Menu:

Revamp the "Shop All" navigation to a dropdown menu that categorizes your products (e.g., shirts, mugs, bags). This will enhance user experience by making it easier for customers to find what they're looking for.

4. Product Collection Display:

Consider showcasing your product collections below the hero section. This will immediately inform users about the variety of products you offer, such as apparel, mugs, etc., making it easier for them to understand your offerings.

You can follow this example: 

5. Product Benefits Section:

Transform this section into a product benefits section that clearly states why customers should buy from you. This will help convey the purpose of your offerings more effectively.

This is the section I mention: 

6. Add an About Us Section:

Briefly communicate with users about yourself and your store. This builds trust and emotional connection, which can lead to increased sales. Include a CTA button to your About Us page to encourage users to spend more time on your site.

7. Include a Reviews/Testimonials Section:

Adding a section for customer reviews and testimonials will help potential customers see the positive experiences of previous buyers, increasing their trust in your store.

Here is an example for you: 

8. Optimize Homepage Layout:

Consider removing the section that displays products from one of your collections and instead place a collection highlights section. The homepage should give a glimpse of your products, not display everything.

These are the sections I mention: 

9. Consistent Product Images:

Ensure consistency in your product images. Each product should have one mock-up image showing its real-life usage (e.g., a shirt being worn), one image of the product alone, and one close-up to show the material.

10. Fill in Shipping and Returns Information:

Ensure that the shipping and returns information is filled out on each product page. Leaving it blank can deter customers from making a purchase.

This is the section I mention: 

11. Add an FAQ Page:

An FAQ page can address common customer concerns, reducing the need for direct inquiries and improving customer satisfaction.

To address this, I recommend using MooseDesk, an app for creating unique FAQ pages for your customers. Besides helping you creating your FAQ and Contact us page, we also provide a helpdesk/ticketing system for your customer support. 

Here are some of our templates: 

FAQ page: 

Contact us page: 

Our widget also includes an option for order tracking, allowing your customers to quickly track their orders. 

The best part is that we offer various customization choices so you can customize and match with your store's aesthetics. 

Since our app is now available for free, all current users will be considered as early-bird users and get to enjoy all our current features for free forever!

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered, please mark this as 'SOLUTION’.

Thank you, 

MooseDesk - Customer Support Helpdesk/FAQ app

[INA_MSWEB]

Hi @EcoTeeTreasures I hope this message finds you well. I have reviewed your Shopify store, EcoTee Treasures, and I appreciate the opportunity to provide you with some feedback. Below are the key observations and recommendations to help improve your sales:

1. Homepage Layout and Design:

• First Impression: Ensure your unique selling points (USPs) are prominently displayed on the homepage. Clearly communicate the value proposition of your brand.
• Visual Appeal: Enhance the visual appeal with high-quality images, a consistent color scheme, and clear typography.
• Navigation: Ensure the navigation is intuitive, with clear categories and an easy-to-use menu.

2. Product Pages:

• Product Descriptions: Provide detailed, engaging, and informative descriptions, highlighting the benefits and unique features of each product.
• Images: Use high-resolution images with multiple angles, and consider adding videos for a better customer experience.
• Customer Reviews: Display customer reviews and ratings prominently to leverage social proof.

3. Pricing and Promotions:

• Competitive Pricing: Ensure your prices are competitive within your niche.
• Clear Promotions: Clearly display any ongoing promotions, discounts, or special offers.

4. Checkout Process:

• Ease of Use: Simplify the checkout process to reduce cart abandonment, minimizing the number of steps required to complete a purchase.
• Trust Signals: Include trust signals such as secure payment icons and a clear return policy to increase customer confidence.

5. Mobile Optimization:

• Responsive Design: Ensure your site is fully responsive and provides a seamless experience on mobile devices.

6. Loading Speed:

• Optimize Performance: Improve the loading speed of your site, as a slow website can drive potential customers away.

Coupon Discount on Cart

The Coupon Discount on Cart app can be a valuable addition to improve the shopping experience on your site:

• Displaying available discounts directly on the cart page can encourage customers to complete their purchases, increasing the likelihood of conversion.
• By clearly showing available discounts, you can provide transparency and motivate customers to proceed with the checkout.
• Offering tiered discounts (e.g., spend $50, get 10% off) can incentivize customers to add more items to their cart to qualify for a discount.
• A seamless and user-friendly discount application process can improve the overall shopping experience, making customers more likely to return for future purchases.

To address the current issues with your store and improve sales, focus on improving the user experience, optimizing product pages, and simplifying the checkout process. 

For more detailed review and personalized recommendations, you might also consider seeking feedback from us or using our services to gain insights. I hope you find this feedback helpful and I look forward to seeing your store thrive!

Sincerely,

Ina

[BON_Loyalty]

Hello @EcoTeeTreasures, 
Thanks for reaching out to the community. I'm from BON: Loyalty Rewards Referrals. 

Regarding your question about how to improve sales on your online store, I have a few suggestions:

1. Website Interface
Your website looks quite tidy and clean. The green and white color scheme matches well with the products your store is selling. However, the hero banner is not yet attractive enough to customers, even though it is one of the first impressions buyers have when they visit your website for the first time. You might consider using a slider to display more content. I suggest organizing the content in the following order: Cover image showcasing featured products - Promotion information - Collection.

2. Content
You seem to be a meticulous and dedicated person. I can see this from the content you have presented on the website. As a website auditor, I quite enjoy reading this content. However, from the buyer's perspective, the content is rather long and lacks promotional elements to lead customers to purchase actions. You can embed some hyperlinks to product pages on your homepage, as shown in the image below:

3. Loyalty Program
Many small and medium-sized businesses often do not realize the importance of a loyalty program in improving their revenue. One of the best ways to encourage customers to continue buying is to reward them for the money they spend on you. Additionally, a loyalty program is a powerful tool for promoting your brand through word-of-mouth marketing, so it is also a cost-effective advertising method worth considering.
I hope my suggestions will help you somehow. If you find this helpful, please let me know by giving me a 'LIKE. 😚

Good luck and I wish you all the best!

Lindsey, 
BON: Loyalty Rewards Referrals