Store feedback

[lunalucenteskin]

Hi everyone,

Could i receive as much feedback as possible on our store.

URL is https://lunalucente.com/

Thanks in advance

[ReturnPrime]

Hello @lunalucenteskin 

Please find some of my observations below from a customer navigation standpoint - 

1.  The below line can be edited (please refer snippet) and framed accordingly. As, in case the customer selects "not sure" for the first two questions in skin analyzer. They can be informed about the selection they should pick for the system to provide recommendations as this is nothing to do with preference, but unsurety on skin type

2. While on product display page, it can give recommendations to convert upsell for new products - Example , If I select day cream or moisturizer, it can recommend me some sun cream (snippet below for reference)

3.  Customers feedback against each product will provide better insights to customers, and this also instills confidence to make the purchase undoubtedly, specially for the first time user (snippet below, to see the space where this can be added)

Regards,
Sanjay 

[lunalucenteskin]

Dear Sanjay,

Thanks a lot for taking the time to carefully use our website to find points of feedback! 

- Thanks for the tip about the skin analyzer, we are working on giving better guidance to the customers.

- Do you maybe know any apps which can do the upsell below the ATC button after the customer selects it?

- All the benefits and results on each product page are specifically measured on that product. Do you reckon we should higlight the product name in the results section?

[PageFly-Kate]

Hi,

I'm Kate, a Conversion Rate Optimization (CRO) expert from PageFly Page Builder. I've analyzed your Shopify store and identified some opportunities to enhance conversions.

General

1. Optimize Paragraph Text Size for Readability:

Currently, the paragraph text size is set at 14px across all devices. To improve readability on larger screens, consider increasing this to 16px for laptops and tablets.

2. Prioritize Page Speed:

Optimizing page speed is crucial for a positive customer experience. Your current mobile and desktop page speeds of 39 and 62 respectively indicate room for improvement. I recommend using Google PageSpeed Insights to identify and address performance bottlenecks.

Homepage

1. Implement Before-and-After Sections:

Showcase the effectiveness of your products by incorporating before-and-after comparisons. This visual element can compellingly demonstrate product benefits.

Example from Shine theme:

2. Display Product Rating Stars:

Enhance product visibility and credibility by including review rating stars for each product in the product list. This can influence purchasing decisions.

Product page

1. Leverage Stock Scarcity:

Create a sense of urgency and encourage immediate purchases by displaying the exact number of items remaining in stock instead of a generic "a few items" message.

2. Optimize the Review Section:

• Position the review section prominently below the product information for maximum visibility.
• Encourage customer reviews by providing a dedicated space for feedback.

Example from PageFly premade template - Ella:

Hope that my recommendations above can help you improve your store CRO!

[lunalucenteskin]

Thanks a lot for taking the time to give feedback, it is highly appreciated.

[BON_Loyalty]

Hello @lunalucenteskin,

Thanks for reaching out to the community. I'm Tracyfrom BON: Loyalty Rewards Referrals.

I can see that you've made significant improvements to your website! Everything looks much more organized and tidy compared to the last time I provided feedback. I had a very positive experience browsing your store.
During my experience, I noted a few points that, if improved, could greatly enhance your customers' shopping experience. Please take a look at the following suggestions:

1. Arrangement of the "Solutions" section
When I read this section name on the Menu bar, I would expect it to be a tab offering skin solutions, such as detailed analyses, skincare routines for different skin types, etc. However, when I clicked on it, the section seemed a bit overloaded, with a list of various product groups and even a Best Sellers folder all in one tab. Therefore, I suggest you reorganize this section, leaving only the "Type & Skin Concern" categories. As for the products, it might make more sense to have a separate tab named "Products/Collections" on the menu.

You could refer to the way Bath & Body Works organizes their menu, as shown in the image below.

2. Display of information
In some tabs, I noticed that the text is a bit small and not centered on the page.

For texts that highlight branding or show the store’s unique selling points, you should emphasize them more. Increasing the font size, using bold, etc., are ways to drive more attention from customers.

3. Improvements in Skin Analysis Page
I found this page quite useful and it could help engage customers further when shopping on your website. What do you think about offering a usage regimen along with the recommended products after customers complete the 3-question survey? For example, in what order should the products be used? Should they be used during the day or at night? How many drops per use, etc.? This information would help customers feel that the regimen is personally tailored for them, thereby increasing the likelihood of a purchase.

4. Optimize for User Experience (UX)
- Simplify the navigation by reducing menu items and prioritizing the most important ones.
- Ensure that the website is fully responsive, providing an optimal experience on mobile devices.

5. Content Enhancement
- Add more engaging, high-quality visuals that reflect the brand’s essence.
- Improve the clarity of your messaging, making it easy for visitors to understand what the brand offers.

6. SEO Improvements
- Ensure all images have proper alt tags and metadata.
- Focus on optimizing the loading speed of the site, which can be done by compressing images and utilizing browser caching.

That's it for now 🙂 Overall, your store looks absolutely elegant and impressive to me ^^ Wish you good luck with your business in the upcoming BFCM!

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'. 😊

Best regards,

Tracy

[lunalucenteskin]

Hi Tracy,

Thanks a lot for the kind words about our store and we are very thankful for all the feedback provided. This helps us a lot!