Store feedback

[Pet-Topia21]

Hello people!, I started my store a month and 2 weeks ago, and my only 3 sales yet are from family, i would appreciate some feedback and advice to boost my sales, i've been posting content and promoting my products daily on instagram, facebook and tiktok, and started the first paid ads campaign a week ago, i've been also optimizing the SEO, so what could i be doing wrong? my store is pet-topia.com, thank you in advance.

[Akohub]

Hi, I’m Wayne from Akohub. We have been working with many brands to run online stores. I have viewed your website and hope our expertise can help you. 

Your website is visually appealing and user-friendly, making it easy for visitors to navigate and find what they need. The clean design and vibrant images of pets and products truly capture the essence of a pet-loving community, which is essential for attracting customers. These efforts show that you are dedicated to building your brand and connecting with potential customers.

To enhance your sales further, consider implementing retargeting campaigns. These campaigns are effective because they allow you to reach out to users who have previously visited your site but did not make a purchase. By displaying targeted ads to these potential customers across various platforms, you can remind them of the products they viewed and encourage them to return to complete their purchase. This strategy capitalizes on the interest already shown by these visitors, significantly increasing the likelihood of conversion.

For launching retargeting campaigns seamlessly, I would recommend our Ako marketing app. Our app is designed to streamline the creation and management of retargeting campaigns, allowing you to reconnect with potential customers who have previously shown interest in your products. With Ako Marketing, you can easily set up personalized ad campaigns that target users who visited your site but did not complete a purchase, significantly increasing the likelihood of conversion. 

Best wishes! If you have any more questions or need a free professional consultation, feel free to let us know! Don't forget to like and mark it as a solution if you find this helpful. 

[Website_Speedy]

Hi @Pet-Topia21 ,

It’s fantastic that you’ve been promoting your store on Instagram, Facebook, and TikTok, and working on optimizing your SEO! Here are a few areas you can focus on to further boost your sales:

1. Product Pages: High-quality images, detailed descriptions, and customer reviews help build trust with your visitors. This can encourage them to make purchases, as they feel more confident about the products you’re offering.
2. Mobile Optimization: Since much of the traffic comes from more than 53% mobile devices, it’s essential to ensure that your website is optimized for mobile viewing. Make sure it loads quickly and offers a smooth browsing experience.
3. Clear Call-to-Action (CTA): Make sure your Add to Cart and Buy Now buttons are prominent and easy to find. Clear and accessible CTAs can significantly improve your conversion rate.
4. Abandoned Cart Recovery: Set up abandoned cart emails to remind customers who leave your site without completing a purchase. Offering a small discount or incentive (like free shipping) can help motivate them to come back and finish their purchase.
5. Paid Ads Strategy: While organic reach on social media is great, paid ads can help expand your reach to a wider audience. Experiment with Facebook and Instagram ads to see which creatives perform the best.
   
   

Additionally, Faster load times are crucial for improving user experience and reducing bounce rates. If you'd prefer an automated solution, consider trying the Website Speedy Shopify app. It can optimize your store’s speed, helping to improve performance and conversions. The app offers a 14-day free trial, so you can try it out and see the difference. You can check it out here.

[MooseDesk · Accepted solution]

Hi @Pet-Topia21 ,

We appreciate your inquiry in the Shopify Community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

Congrats on your new store! Your store looks stunning. I can tell you have put a lot of effort into building this. There is a small window of discounts for conversion boost. Especially, the terminologies are very cool, differentiating your brand identity.

However, I have some comments to boost your conversion rates. Here are some of my recommendations, please kindly check.

1.Enhance the Promotional Banner

• Clickable CTA: Ensure the "New Year Sales! Up to 15% OFF" banner is interactive by linking it directly to a dedicated promotions or product page. This directs users to relevant deals immediately.
  
• Persistent Visibility: Implement a sticky banner that remains visible as users scroll. This keeps promotions in constant view without disrupting navigation.
  
• Animation Speed: Adjust the banner's transition speed to capture attention without overwhelming users. Test different speeds to find the optimal balance.

2. Optimize the Hero Banner

• Strategic Imagery: Select high-quality images that resonate with your target audience, such as happy pets using your products. This creates an immediate emotional connection.
  
  

3. Structure the Homepage Effectively

A well-organized homepage guides users seamlessly through content. Consider the following layout:

• Hero Banner: Captivating image with a strong CTA.
  
• Bestsellers: Showcase top-selling products to highlight popular items.
  
• Introduction: Briefly introduce your brand, mission, and values.
  
• Value Proposition: Clearly state what sets your products apart, such as quality, sustainability, or unique features.
  
• Customer Testimonials: Display reviews with customer photos to build trust and social proof.
  
  

           

4. Highlight the Brand Story

• Dedicated Page: Create a separate "Our Story" page to delve deeper into your brand's history, mission, and values. This allows interested customers to connect more personally with your brand, ass your story are already very touching, so just need to make it more readable and demonstrative.
  
  

5. Improve Readability

• Contrast and Color: Ensure sufficient contrast between text and backgrounds. Use a color palette that aligns with your brand while maintaining readability (as I see the text color in Why & What we do is quite difficult to read)
  
• Whitespace Utilization: Incorporate adequate spacing around text and images to prevent clutter and enhance user experience.

6. Add FAQ section & Contact us page

• Contact Us Page: Develop a comprehensive contact page with a form, email address, phone number, and physical address if applicable. This builds trust and provides multiple avenues for customer support.
  
• FAQ Section: Create a detailed FAQ page addressing common customer queries. This can reduce support requests and assist in the decision-making process.
  
• Email Marketing Integration: Through contact information collected, you can build an email list for marketing campaigns, offering subscribers exclusive deals and updates (as I notice the differentiation, the emotions attached from your story which can really breed into customer loyalty).
  
•                                        

For an easy solution, I recommend trying MooseDesk App. It provides free, professionally designed FAQ and Contact Us templates with customer data storage space that are perfect for elevating your store effortlessly!

So those are some of my suggestions for your store as an UX expert. If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Once again, keep up the fantastic work, and I wish you the best of luck in the future! 

[DaisyVo]

Hi @Pet-Topia21 

First of all, congrats on launching your store! Starting out can be tough, but you’re on the right track with consistent posting, running paid ads, and working on SEO. Now let’s dig into what might be missing or could be improved to boost those sales.

1. Check Your Website’s User Experience (UX)

• First Impressions Matter: Visit your site as if you were a customer. Is the homepage inviting? Is it clear what you’re selling? Make sure your branding stands out and that it feels trustworthy. If something looks too generic or cluttered, customers may hesitate.
• Navigation: Is your menu easy to navigate? Customers shouldn’t need to dig around to find products.
• Speed & Mobile Optimization: Ensure your site loads fast and works perfectly on mobile. A lot of people shop from their phones these days.
• Trust Signals: Add reviews, testimonials, or even trust badges if you haven’t already. These small details build confidence.

2. Ads: Fine-Tune Your Targeting

• A week isn’t long enough to see major results, but it’s important to analyze the data you’re already getting. Are you targeting the right audience? If you’re selling pet products, narrow your ads to pet owners, specific breeds, or even interests (like “dog lovers,” “pet parents,” etc.).
• Test different types of ads: Video ads usually perform better for pet products because they show how your items solve problems or bring joy.
• Start small with your budget and test different creatives (images/videos) and copy. Once you find what’s working, scale that.

3. Social Media Content: Engage, Don’t Just Promote

• Posting daily is great, but are you engaging with your audience? Instead of just promoting products, mix it up with relatable pet-owner memes, tips, or “behind the scenes” content.
• Use reels or TikToks to show pets enjoying your products! People love to see happy, real-life usage.
• Collaborate with micro-influencers in the pet niche. Find accounts with an engaged following of pet lovers (they don’t need to have a million followers—sometimes 10k-20k followers work best).
• Run giveaways or contests, like “Post a photo of your pet for a chance to win!” It’s great for engagement and building buzz.

4. SEO: Focus on the Right Keywords

• Make sure your keywords are super specific. For example, instead of just “pet toys,” target “durable dog chew toys” or “interactive cat toys for indoor cats.” Long-tail keywords can bring in more ready-to-buy traffic.
• Write blogs! Content like “Top 10 Must-Have Toys for Active Dogs” can drive organic traffic and establish your store as a go-to for pet advice.
• Optimize product descriptions. Highlight benefits, not just features. For example, instead of “rubber chew toy,” say, “Keeps your dog entertained for hours while protecting your furniture.”

5. Check Your Pricing and Offers

• Are your prices competitive? Compare them to similar stores.
• Introduce offers like free shipping, first-time discounts, or bundles (e.g., “Buy 2, Get 1 Free”). People love deals, and it might encourage them to try you out.
• Add a sense of urgency, like “Only 3 left in stock!” or “Sale ends in 24 hours.”

6. Build Trust and Connection

• Show your face or your team! People love knowing the story behind a brand, especially small businesses. Share your “why” on your website or social media.
• Engage with customers who comment or DM you. Happy conversations build loyal customers.
• If you have existing customers (even family ones), ask for reviews with photos. Seeing other happy pets with your products can encourage others to buy.

7. Keep an Eye on Analytics

• Use tools like Shopify’s analytics or Google Analytics to track where people drop off on your site. If a lot of visitors leave at the checkout page, there might be an issue (like high shipping costs or complicated checkout steps).
• Track your ad performance closely. Pause campaigns that don’t work and double down on the ones that do.

Hang in there—sales take time to build, especially as a new store. Be consistent, keep tweaking, and always listen to what your customers are saying through feedback or analytics. You’re already putting in the work, and with a few adjustments, I’m confident you’ll start seeing better results.

If you need any other assistance, I’m willing to help.

Best regards,
Daisy

[BeeShare]

You're doing great with daily posting! To save time doing this, you can try BeeShare. we have a free plan that helps turn your products into captivating content and lets you publish posts across Facebook, Instagram, and Pinterest all at once.