Store getting low conversions

[SnuggleBugs]

Hi guys,

I've been running a store for about 3 weeks now. I need some advice on what to do with my store. The store has been optimized for the mobile experience which is the bulk of traffic.

https://bunnybeam.com/

[mlissaikl]

Hi,

Thank you for reaching out! I’d be happy to provide advice on optimizing and improving your store. To give you the best recommendations, could you please let me know specific areas where you’re seeking advice or any particular goals you have in mind?

Looking forward to your reply so we can get started!

[PageFly-Kate]

Hi there, I'm Kate from PageFly - Shopify Landing Page Builder.

Congrats on your new store! The website looks elegant & majestic in general. However, regarding the store design, from my Conversion Rate Optimization expertise, I would like to give you some suggestions to make the store more stunning and better convert.

• Add Call To Action to Hero banner

The hero banner in the homepage is an important touchpoint to impress your customers when they first land on the site. The current banner is quite good-looking in general, but I recommend you add a Call To Action button to convert better by redirecting first users to your product page.

Also note to make it above the fold to improve the UX.

Reference:

• Add announcement bar with countdown timer

I notice that currently you are running on a promotion, you can consider adding a countdown timer to your announcement bar for limited-time offers or flash sales to create a sense of urgency and drive conversions. Also make it sticky even when scrolling down. 

You can take this as a reference:

• Improve UX by separating each part of the page with different background colors

As a shopper visiting your website, I find it quite confusing at first as all the sections are the same background. It’s quite hard to notice that you are in another part of the page, and so can not catch my attention at the first glance. 

You can consider changing the background of each part to improve the UX & reduce bounce rate. Make sure all the colors are in a good mix. 

• Remove unnecessary part: 

I see this part in the product page as well while all reviews are displayed right above. Users may not be interested in this part any more, so you can remove it to make the page clean & more professional.

• It seems that the page’s glitching sometimes:

I came into it when refreshing the product page in just around 1-2 seconds. You can quick check with your developer / contact the page builder support to see if it can be fixed. In general, it may affect the shopping journey of users.

That’s all of my feedback. Hope it will enhance your website's look and help you grow sales. Feel free to reach me in the reply section if you need further discussions. Wish you luck and endurance on your entrepreneurship journey! 

Cheers,

Kate | PageFly Team 

[MooseDesk]

Hi @SnuggleBugs,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

Congrats on your new store! It has quite enough essential detail. However, you can make it even better. Here are some of my recommendations for better customer experience, please kindly check.

1. Add a CTA button to the hero section

A prominent CTA can significantly improve conversion rates by making it easy for users to take the desired action. It gives users an immediate idea of what they can do or what you're offering.

Consider using strong action-oriented language (e.g., "Shop Now," "Learn More") and make the button stand out

Here’s a good example of a CTA button on the hero section:

2. Use date delivery instead of estimate one

Estimated delivery can feel less certain, while delivery date helps customers know when to expect their order. For example: use Sep 11 - Sep 13, 2024 instead of 3-5 days delivery

3. Add a live chat 

Don't overlook the importance of live chat support for your store. Being available whenever customers need you the most can help drive more conversion to your store. 

This is a widget that pops up on your website, allowing visitors to ask questions and get assistance directly from your team in real time.

I suggest exploring MooseDesk, a free Live Chat, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

—

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

[BON_Loyalty · Accepted solution]

Hello @SnuggleBugs,

Thanks for reaching out to the community. I'm Tracy from BON: Loyalty Rewards Referrals.

I'm delighted that you've reached out to the community, and I'm excited to offer my insights based on my experience. It's always great to see passionate business owners seeking ways to enhance their store's performance.

First of all, I had a great experience exploring your store. The design is beautiful and well-crafted, and the UI/UX provides a seamless experience. There's hardly anything to point out in terms of design flaws—everything looks quite polished.

If I were to offer any suggestions, they would be minor details such as:
- Abandoned Cart Recovery: Implementing email reminders and exit-intent popups could help recover lost sales.
- Personalization: Enhancing product recommendations and sending personalized emails can make the shopping experience more tailored to individual customers.
- Customer Support: Adding live chat and support options could help address customer queries in real-time, further improving their experience.

Understanding Your Customers Better

One potential reason for the low conversion rate could be that the current marketing efforts are targeting the wrong audience. To address this, it's essential to better understand your customer base and ensure you're reaching the right potential customers. Here are some strategies to achieve this:

1/ Customer Profiling with Analytics Tools

- Google Analytics: Use this tool to gather detailed data on your website visitors, including demographics, interests, behavior, and traffic sources. For example, if most of your traffic comes from parents looking for cute and safe night lights for children's rooms, you can tailor your marketing messages to emphasize safety and adorable designs.
- Facebook Pixel: Implement Facebook Pixel to track customer actions on your website. This helps in understanding behaviors like page visits, product views, and purchases. For instance, if the data shows a high drop-off rate at the checkout page, it might indicate a need to simplify the checkout process or address concerns about payment security.

2/ Creating Detailed Customer Personas

- Segmentation: Based on the data collected, create detailed customer personas. Consider factors like age, gender, location, interests, purchasing behavior, and spending patterns. For example, if a significant portion of your customers are young parents looking for decorative and functional lighting for their children's rooms, your marketing can focus on the playful and functional aspects of your rabbit-shaped lights.
- Pain Points and Needs: Identify specific pain points and needs for each persona. For example, if customers are concerned about the durability and battery life of the lights, you can highlight these features in your product descriptions and marketing materials.

3/ Retargeting Strategies

- Dynamic Retargeting Ads: Use dynamic retargeting ads on platforms like Google Ads and Facebook Ads to display products that visitors have shown interest in. For instance, if a customer viewed a specific rabbit-shaped night light but didn't purchase it, an ad featuring that night light can follow them across different websites and social media platforms.
- Email Retargeting: Implement an email retargeting strategy to reach out to visitors who abandoned their carts or browsed specific products. For example, sending a follow-up email with a discount code for the rabbit-shaped light left in the cart can entice customers to complete their purchase.
- Lookalike Audiences: Create lookalike audiences based on your best-performing customer segments. For example, if you have a group of high-value customers who frequently purchase themed night lights, you can create a lookalike audience to target similar potential customers.

4/ Targeting High-Intent Customers

- Search Ads: Invest in search ads targeting high-intent keywords related to your products. For example, bidding on keywords like "buy cute rabbit night light" can attract customers who are ready to make a purchase.
- Content Marketing and SEO: Develop content that addresses the needs and questions of high-intent customers. For instance, creating blog posts or guides like "Top 5 Reasons Rabbit Night Lights Are Perfect for Kids' Rooms" can attract customers looking for information and inspiration before making a purchase decision.

5/ Customer Surveys and Feedback

- Post-Purchase Surveys: Conduct surveys after a purchase to gather feedback on the customer experience. For example, ask customers about the ease of navigation, product satisfaction, and overall shopping experience to identify areas for improvement.
- Exit Surveys: Implement exit surveys for visitors who leave your site without making a purchase. For instance, if visitors frequently leave during the checkout process, an exit survey can help you understand if they encountered issues like hidden costs or a complicated checkout form.

Expanding Product Range

Another potential reason for the difficulty in making sales could be the limited product range. Offering only a single type of product, such as rabbit-shaped lights, might not appeal to a broader audience. Consider expanding your product range with additional animal-themed lights, such as bear, pig, or other cute characters. This diversification can attract a wider customer base and cater to different tastes and preferences. By offering a variety of designs, you can appeal to more customers and potentially increase the overall appeal of your store. This expansion can also encourage repeat purchases, as customers who enjoy one design might be interested in collecting others.

Thank you for taking the time to reach out and consider these suggestions. I hope this feedback proves valuable and helps you in optimizing your store's performance. If you have any more questions or need further assistance, feel free to ask!

If you find these suggestions helpful for you, please let me know by giving BON Loyalty a 'LIKE' or marking it as a 'SOLUTION'.😊

Cheers,

Tracy

BON: Loyalty Rewards Referrals - The top-rated loyalty management software on Shopify!

[K_Br4]

Hi  SnuggleBugs,

I think your price is too high..

If you really get some traffic (you mentioned you have mobile visitors) and they don't buy, it might be that..

The product is cure, but I guess users might find similar stuff on Temu or the likes for much lower cost.

[dnalebs]

have you look into on  how to leverage the unique advantages of a desktop experience?
What are your thoughts on customer retention strategies?

[SnuggleBugs]

Most ad spend at this stage has only been on Tiktok which is why the store has been more mobile focused.