Store has 800 visits but no conversions. Any suggestions or help ?

[YuWei]

I just created an online store selling baby products 

happybunnybaby.com

however despite running ad campaigns and receiving 800 over site visits, there are 0 conversions. 

Any  advise 

[BiDeal-Discount]

Hey @YuWei 

Congrats on launching happybunnybaby.com and driving over 800 visitors through your ad campaigns! Getting traffic is a great first step, but converting those visitors into buyers often requires fine-tuning your store and marketing approach. Here are some tailored recommendations based on best practices for baby product stores and common conversion challenges:

What You Can Improve to Increase Sales

1. Optimize Website & Product Pages for Conversion

Clear Value Proposition: Make sure your homepage and product pages clearly communicate why customers should buy from you (e.g., safety, quality, organic materials).

Professional, Trustworthy Visuals: Use high-quality images and videos showing your products in use by babies or parents.

Social Proof: Add customer reviews, testimonials, and user-generated content to build trust.

Simplify Navigation: Group products into intuitive categories and make it easy to find popular items.

Mobile Optimization: Ensure your site is fast and fully responsive on mobile devices, as many parents shop on phones.

Transparent Pricing: Show discounts and savings clearly, e.g., “Was $40, now $29 — You save $11!”

2. Improve Marketing & Traffic Quality

Targeted Keywords & Ads: Use long-tail keywords like “organic baby skincare” or “safe baby toys” to attract buyers with high purchase intent.

Remarketing Campaigns: Re-engage visitors who didn’t buy with personalized ads or email reminders.

Influencer Collaborations: Partner with parenting influencers to showcase your products authentically.

Content Marketing: Publish helpful blog posts or videos about baby care tips to build trust and SEO traffic.

3. Enhance Customer Experience & Trust

Clear Shipping & Return Policies: Parents want hassle-free returns and reliable shipping info.

Multiple Payment Options: Offer popular payment methods to reduce checkout friction.

Live Chat or Chatbots: Answer questions instantly to reduce hesitation.

Loyalty Programs: Reward repeat customers to increase lifetime value.

Boost Sales with Bundle & Volume Discounts

Offering product bundles and volume discounts is a proven way to increase average order value (AOV) and encourage customers to buy more at once. For example, bundling baby essentials like diapers, wipes, and lotions or offering discounts on multiple toy sets.

I highly recommend using the BiDeal Bundle Volume Discounts Shopify app for your store. Here’s why:

• Create mix-and-match bundles and quantity breaks easily without coding.
• Display eye-catching volume discounts directly on product pages to motivate buyers.
• Use cart progress bars to encourage customers to add more products to unlock free shipping or gifts.

• Seamlessly integrates with your theme and checkout flow, preserving a smooth experience.
• Helps increase conversions and average order values by offering compelling deals.

Many merchants have seen significant sales growth by implementing BiDeal’s bundle and volume discount features.

Thank you!

Mason

[FastBundle-Ian]

Hi there! Hope you are well! 

I'm Ian from Fast Bundle. 
Welcome to Shopify Community. I have to questions. 

1. Targeting: Are the right people coming?

2. Trust: Do they trust your brand?

Have you just tried Google ads, or have you also tried Facebook ads or TikTok ads?

[YuWei]

Hi Ian, 

I have tried FB and Tiktok ads 

[-Ecom_Boss-]

Hello @YuWei 
Have you run an audit to check if there are somethings that you need to fix up that might be prevent your conversion rate.
How your traffic doing?

[-Ecom_Boss-]

this is just a frontend audit and already see something you need to work on 

https://happybunnybaby.com/robots.txt

https://happybunnybaby.com/robots.txt

https://happybunnybaby.com/robots.txt

If you need a full audit and backend audit, you can reach out for assistance

[-Ecom_Boss-]

Kindly reach out 

Area Issue Recommendation

Homepage	Lack of trust signals	Add testimonials, security badges, and clear policies
Navigation	Overwhelming categories	Simplify and highlight key products
Product Pages	Insufficient details	Enhance with images, descriptions, and pricing
USP	Undefined	Clearly communicate unique brand value
Social Media	Absent	Establish and integrate social profiles
SEO	Poor optimization	Implement SEO best practices
Email Marketing	Missing	Introduce subscription options
Checkout	Unclear process	Streamline and optimize for conversions
Shipping Info	Not transparent

[Jaron_Smith]

Hi @YuWei ! 

Congrats on launching happybunnybaby.com, I understand how frustrating it can be to get traffic but no conversions.

One thing you might want to try is adding volume discounts or bundle offers to encourage customers to buy more. For example, "Buy 2, Get 10% Off" or "Bundle any 3 baby essentials & save 15%." These kinds of offers work really well in the baby product niche, where people often buy in bulk.

You can easily set this up using the Wizio Bundle - Quantity Breaks app. It lets you:

• Create volume discounts (no discount code needed)

• Show sticky bundle widgets on product pages

• Customize everything to match your store’s branding

It’s a great way to increase average order value and nudge visitors toward making a purchase. Plus, it’s super simple to use, even if you're new to Shopify.

If you’d like, I can also guide you on how to set it up to suit your products. Just let me know. 

Thank you.

[SEOAnt-Jeffery]

Hello @YuWei

To better elaborate on your store's current situation and share the feedback accordingly, you can check the feedback I have attached below for better reference:

1. Page Speed. It seems like your store have not got a very good performance on site speed aspect, as from what I checked your website on Google PageSpeed Insights, the scores on your desktop and mobile both are not in a very good situation. You can see the exact score details I attached here to know what I said, and please pay more attention to this section, as it will affect page performance and store conversion when users intend to visit your website.

2. Some product images on the Collection page take longer than usual to load completely. This may be due to too many images existing on your Collection page, and you can optimize this part by using preload techniques. This can be related to the first suggestion I share here about page speed, and you can work on these two together to boost them.

3. There seems to be a large spacing between the icons on the product page. You can work with developers to minimize the space between icons and details on product pages to make them connected. Also, it is better to check on different devices to see if they display correctly.

In summary, you have done a good job on the website so far on most aspects, congratulations! But if you would like to get more sales or conversions, please regularly optimize page content and concentrate more on page performance on Google, especially. You can also click here to do a free SEO check and know more about store situations to check if they meet Google SEO standards or not, when you feel free. Hope what I shared here can make some contribution to your work on the store in some ways. Thank you!

[Tapita-support2]

Hi @YuWei ! Looking at your baby products store, I can see you've put effort into creating a clean design and have good product variety. However, there are several critical issues that explain why you're getting 800 visits but zero conversions.

1. Critical Trust & Credibility Issues

Missing Trust Signals:

• No customer reviews visible anywhere on your site
• No social proof or testimonials from other parents
• Limited contact information and company background
• No clear return/exchange policy prominently displayed
• Missing security badges and payment protection info
  
  

Brand Authority Concerns:

• Your "About Us" section needs more depth about your mission and why parents should trust you with their baby's products
• No evidence of product safety certifications or quality standards
• Missing information about product sourcing and quality control
  
  

2. Major Website Performance Problems

Your site has serious speed issues that are killing conversions:

• LCP (Largest Contentful Paint) >4 seconds - This is way above Google's recommended 2.5s
• Slow loading times cause visitors to abandon before seeing your products
• Mobile users especially will bounce quickly with these speeds
  
  

Speed Optimization Needed:

• Product images are likely unoptimized and causing delays
• Need proper image compression and WebP format
• Implement lazy loading for better performance
• Address Core Web Vitals issues immediately
  
  

3. Product Presentation Issues

Product Pages Need Work:

• Product descriptions lack detailed safety information parents want
• Missing age recommendations and developmental benefits
• No size guides or detailed specifications
• Limited product images showing different angles
• No lifestyle images showing products in use
  
  

Pricing & Value Concerns:

• Some prices seem high without clear value justification
• No bulk discounts or family bundle offers
• Missing shipping cost transparency until checkout
  
  

4. Missing Content Strategy

You have no blog content, which is a huge missed opportunity for baby product stores:

• Parents constantly search for parenting tips, safety guides, and product recommendations
• Blog content builds trust and positions you as an expert resource
• Helps with SEO and organic traffic growth
  
  

5. Recommended Solutions

To fix your conversion issues, I'd recommend implementing Tapita: SEO Optimizer & Speed to address your critical speed problems:

• Free plan includes: Image optimization for 900 images/month, Core Web Vitals improvements
• Immediate impact: Most stores see speed improvements within hours
• Focus on speed: Faster loading times help reduce visitor bounce rates
  
  

For content creation, Tapita AI SEO Blog Builder can help create valuable parenting content:

• Completely free to use
• Generate articles like "Safe Sleep Tips for Newborns" or "Choosing the Right Baby Toys by Age"
• Builds authority and trust with parents
• Drives organic traffic from parent-focused searches
  
  

6. Immediate Action Items

1. Fix speed issues first - this is likely your biggest conversion killer
2. Add customer review system to all product pages
3. Create detailed product descriptions with safety info and benefits
4. Add trust badges and security certifications
5. Write clear return/exchange policies and make them prominent
6. Start a blog with helpful parenting content
7. Add live chat for immediate customer support
8. Create bundle offers for related products
   
   

7. Quick Trust Builders

• Add a "New Parent Guarantee" or satisfaction promise
• Create FAQ section addressing common safety concerns
• Show certifications (if any) prominently
• Add customer service phone number and hours
• Create size/age recommendation guides
  
  

With baby products, parents need extra reassurance about safety and quality. Your current site doesn't provide enough confidence for first-time visitors to make a purchase. Focus on speed optimization first, then add trust signals and valuable content.

The combination of faster loading times and increased credibility should significantly improve your conversion rate from those 800+ visitors.

Tapita Team

[Akohub]

Hi, I’m Wayne from Akohub. We have been working with many brands to run online stores. After viewing your website, I believe our expertise could add value to your business. 

To convert sales, I would recommend combine retargeting campaigns when launching ads. Lots of merchants who worked with us also faced the same problem - keep spending on ads but conversion rate are pretty low. In this case retargeting campaigns become especially powerful by focusing on people who have already visited your website but haven’t purchased yet. From our previous cases, retargeting ads are much more likely to convert, and this strategy often delivers a much better ROAS compared to standard ads because you’re targeting warm leads who have already shown interest. To manage the marketing efforts easier, you can check out our Ako Marketing App. Our app offers comprehensive retargeting features that can help set up and optimize your campaigns across Google and Facebook directly from your Shopify admin, saving you time and making the process much more straightforward. 

Best wishes! If you have any more questions or need a free professional consultation, feel free to let us know! Don't forget to like and mark it as a solution if you find this helpful. 

[Vi-WizzCommerce]

Hello, @YuWei !

I would love to help your business out. The problem you are having is that customers are not being pushed to buy your unique offerings. They will quickly take a look and move on. This is called "window shopping". 

Recommendations:

1. Your "About" section should include some personal details like what inspired you to start this business. You should tell the story of YOU so that people have an emotional connection with you and like you more!
2. Your FAQ is the exact same as the About section. They should contain unique information. Keep FAQ for "boring" facts about the business (everything in the About section should be moved there). See Point 1 for what the About section should contain.
3. Add more languages such as Chinese, Korean, Japanese, French, etc. You should make it easier for foreign customers to buy your products. Adding multiple currencies is a good idea!
   1. 
   2. This section is blank so you should write "Coming Soon!" or something else to fill the space.
      1. 

Here are some apps we make that are designed to show off your amazing products and generate revenue for your business!

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Wi Flash Sale & Price Discount -- Run flash sales, daily deals, and edit prices in SECONDS! Save time, drive more sales, and run high-impact promotions EASILY! 

Snap Bundles Volume Discounts -- Create high-converting Product Bundles, Mix and Match sets, and Bundle builder offers! 

Snap B2B Wholesale Pricing -- Customize B2B pricing, set up tiered pricing, and manage wholesale pricing and bulk orders! 

If this solved your problem, we would really appreciate it if you gave a LIKE and mark SOLVED!

[binal_identix]

Hey @YuWei

1. Make Your Value Clear

When parents land on your site, they need to know right away why they should buy from Happy Bunny Baby. Make sure the value proposition is clear on your homepage—whether it’s your product quality, eco-friendly materials, or competitive pricing. Show your audience what makes your store unique.

2. Product Pages & Social Proof

Parents want to know that they’re buying something safe and useful. Detailed descriptions that explain how your products benefit babies and parents are key. Also, high-quality images showing your products in use (for example, a baby using your products) will help customers imagine the benefits in real life. Don't forget to add customer reviews—trust is huge in the baby product space!

3. Optimize the Checkout Process

A complicated checkout process could be a big reason for the drop-off. Try making it as simple as possible—especially on mobile. iCart Cart Drawer Cart Upsell can help here by streamlining the cart experience and offering easy upsells while your customers are still engaged. Plus, it helps reduce cart abandonment by reminding them of additional products they might like, right before checkout.

4. Mobile Optimization

Most shoppers are on mobile, so you want to make sure your site is mobile-friendly. Test the Add to Cart button and make sure it’s easy to use. Also, ensure your images and text are resizing properly on mobile devices to avoid any frustrations.

5. Retargeting & Abandoned Cart Emails

Even if someone leaves without buying, you can still reel them back in! Retargeting ads can help bring them back to your store, while abandoned cart emails can remind them of what they left behind. Simple things like offering a discount in those emails can turn those near-purchases into real sales.

6. Offer First-Time Buyer Discounts

A discount or free shipping offer for first-time buyers could give that extra push. Something like “10% off your first order” can make new customers feel special and help seal the deal.

7. Live Chat / Customer Support

Parents often have questions before buying, so a live chat or clear customer support section can be a big win. It gives customers the confidence they need to complete their purchase.