Store review - High views/No conversions

[Fight2Fly]

Hi all!  Yet another noob here, fumbling around in the dark and I would greatly appreciate some input. Store has been open 2 months. I've gotten 8 sales, half of which from my social media accounts, the other 4 from Google search, and that was back when I was getting 40 a day.  Using Dawn theme.

Stats: 

200+ views a day

Bounce rate 45%

Average time on site is 1:43

Zero cart movement/conversions in last 10 days

*Note: I am currently updating my nav.  Some topics may be empty when you visit. 😕 

Here's the site:  www.fight2flystudio.com 

[soodo]

Hi Fight2Fly,

Honestly 8 sales in 2 months is pretty good! For a new store that relies mostly on organic, you're on the right track.

I checked your store out and really love that even on a Dawn theme, the store felt premium and professionally built. The prices of your products are also very reasonable, so I went ahead to look at your bestsellers thus far, which seems to be the Tee and Vinyl decals.

I would perhaps just do a little A/B testing if I were you, to see if the high bounce rate is due one reason or another. So for A/B testing:
1. I would try the use the lifestyle photos (photos with the model) instead of the plain tee as the first image.
2. I would try to reduce customer making decisions and create bundles for top purchased items in an order (for example selling a pack of sticker instead of seperately, as customers want to hit the $50 mark for free shipping usually)

For the current statistics you have, 200+ views is alot so I would also really get the email marketing started by using pop-up for discount or freebies (stickers could be a good pull) - and then just have a great welcome email sequence that spreads to 3-4 emails over 2 months.

I see lots of potential for your business, and I would focus on doing less of the emojis on the banner and keeping it a very sleek airplane theme which you have.

And lastly, more of a long-term vision but I would not be promoting stickers as much as the higher value items as we want to have high AOV (average order value) whenever possible as a business owner ultimately 🙂

Good luck!

[Fight2Fly]

Thank you so much for the feedback!  I'm glad to hear that things are looking pretty good and that my 8 sales so far are actually good.  I was sitting here feeling like a failure, so that gave me the motivation to keep moving forward.  I'm working on making the changes you mentioned and will see how that works. 

Thanks again!

[MooseDesk]

Hi @Fight2Fly 

Thanks for reaching out to the Shopify Community! I'm Donna from MooseDesk, your go-to Live Chat, WhatsApp and FAQ App. 

I just happened to come across your post and took a look at your store — and wow, I’m genuinely impressed! The concept is super unique and the color palette instantly caught my eye. You can really tell how much love and thought you’ve poured into building this.

Since I'm always passionate about user experience and conversion design, I wanted to share a few ideas that might help inspire you to optimize the store even further 😍

1. Let’s Make Time on Site Count

You’re doing a great job capturing attention — the fact that visitors are staying for over a minute and a half means they’re genuinely intrigued by your products. 

However, it seems they’re not taking the next step — like adding to cart or exploring more products.

This might be a good opportunity to guide them more actively. A few simple tweaks can help: try placing clear call-to-action buttons like “Download Free STL Sample”, “See It in Action”, or “Add to Collection” on your product pages.

You can also experiment with an exit-intent popup that shows up when someone’s about to leave the page — maybe offering a free aviation-themed wallpaper, or a discount for first-time visitors.

2. Trust-Building Elements for First-Time Visitors

Adding visible trust signals like customer reviews, security badges, or a “Why Shop With Us” section can reassure new visitors and reduce hesitation. These elements subtly communicate that your brand is reliable, which plays a big part in conversion decisions.

For example: 

3. Add the blog resources

Right now, there’s a huge opportunity to grow your Google traffic by writing simple, helpful blog posts related to your audience’s interests. Think articles like:

• “Top 10 Printable Fighter Jets for 3D Printing”
  
• “How to Resize STL Files for Your Printer”
  
• “5 Ways to Decorate Your Space with Aviation Prints”
  
  

These kinds of posts don’t just build traffic — they build trust. Over time, you’ll become known as the go-to expert in your niche. Plus, every blog post is a chance to naturally link back to your products and boost SEO.

If writing’s not your thing, even short format Q&A-style posts or repurposing your social captions into blog entries can go a long way.

4. Add FAQ Page

One small suggestion that could really enhance the customer experience, especially for first-time visitors: I noticed there isn’t a visible FAQ or Contact Us page. These are usually go-to sections when someone’s considering a purchase but still has questions or needs quick reassurance.

Adding a clear FAQ section (even just covering shipping, returns, and product care) and a Contact page with an email or form could help build more trust and reduce hesitation. It makes it easier for visitors to reach out and feel supported, which can really encourage conversions.

To address this, I recommend using MooseDesk, an app for creating unique FAQ pages for your customers. Besides helping you create your Help Center, we also provide a helpdesk/ticketing system for your customer support. 

Since our app is now available for free, all current users will be considered as early-bird users and get to enjoy all our current features for free forever!

—————

As an enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead! 😍

[Tapita-support2]

Hi @Fight2Fly ,

After examining your store, I've identified several issues that could be hindering your conversion rate:

Analysis of Current Situation:

200+ daily views is quite good for a 2-month-old store. Your 45% bounce rate is acceptable compared to industry averages. The average time on site of 1:43 indicates users are interested in your content, but perhaps not convinced enough to make a purchase.

Having 8 orders in your first 2 months is a start, but zero cart movement or conversions in the past 10 days is concerning, especially since you're maintaining steady traffic.

Key Issues Identified:

1. Overly Basic Interface Lacking Commercial Appeal: While Dawn is a solid theme, your implementation is quite minimal. Your homepage merely displays product cards without:
   
   

   • An engaging hero section with clear value proposition
   • Promotional banners highlighting unique selling points
   • Trust-building elements
   • Clear hierarchical design to guide users through the buying journey
     
     

2. Non-intuitive Product Viewing Experience:
   
   

   • Products with multiple color options only show images of a single color
   • Standard option buttons instead of visual color swatches
   • No preview variant capability on collection pages
   • Limited product imagery from different angles
     
     

3. Content Issues Affecting Persuasiveness:
   
   

   • Product descriptions contain information but are formatted in large text blocks, making them difficult to scan
   • Lack of brand storytelling or product origin stories
   • Missing scarcity or urgency elements
   • Content not fully optimized for SEO to attract organic traffic
     
     

4. Insufficient Trust Elements:
   
   

   • Review section exists but currently lacks actual customer reviews
   • Limited visibility of certifications, guarantees, or clear policies
   • Minimal brand introduction or team information

Recommended Solution:

To improve your situation, focus on upgrading your interface and shopping experience. I recommend trying Tapita Theme Sections Builder - a completely free app that can transform your store's appearance:

• Add engaging sections like hero banners, featured collections, or product sliders to your homepage
• Create brand story and about sections to build customer connections
• Highlight product reviews and testimonials when you collect them
• Develop themed areas with rich, professional designs

This app allows you to add professionally designed sections to any page in your theme without coding knowledge, all customizable directly in Shopify's Theme Editor.

For your product variant display issues, I also recommend checking out G: Combined Listings & Variant to enhance the variant viewing experience with intuitive color swatches.

Start with Tapita Theme Sections Builder to refresh your interface - it's completely free with no time limit and can make a significant difference to your store.

Tapita Team