This is an accepted solution.
This is an accepted solution.
You've got the right idea creating a store around just a few related products. I've taken a look through your store, hopefully my feedback can provide some insight as to why the sales aren't happening. When you get high traffic and no sales it either means you are getting the wrong kind of traffic (not your target audience) or there is something within your store that is turning people away (product prices, shipping time, shipping cost, a site error etc.). There are two things I'd like to provide feedback on; your stores first impression and your products.
First, your stores first impression. I would recommend working on the overall set up & design of your store. For example, your homepage banner with the photos. One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? What words or phrases do they use that you can as well to show that you understand their needs. That main banner area is prime real estate for selling. We recommend having a professional photo of your products, a title introducing your brand or product, a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:
The other thing design wise that I'd recommend working on is the homepage setup, you want it to lead people to a purchase so as I mentioned before - speaking your customers language, telling them your process, why they should purchase from you vs. your competitors. We did a video on how to set up your homepage for conversions that I'll leave here for you to watch:
Moving onto your products, when you sell items that are already commonly available both online and offline ie. Victoria's Secret, La Senza, La Vie En Rose, Amazon. You have to give people a reason to purchase from you vs. the other guys. Inform them about your process, the quality, the customer service, price and etc. When a person is searching for this type of product in Google, these big companies are who is showing up in search results and who you are competing with for customers. What we recommend is selling winning products. A good product choice should have these qualities:
We did a video on how to find winning products and we also regularly post a collection of winning products on our YouTube channel:
You can expand your sales channels and promote your products on Google Shopping using the AllFetch Google Shopping Feed app (it's free). It allows you to easily syncing your products from your Shopify store to the Google Merchant Center.
At your checkout I noticed a few issues:
I'd like to help you with your store more so I'd invite you to join a free training we have coming up. We will help you develop a profitable ad strategy and learn how to generate free traffic, transform your Shopify store into a professional. trustworthy store that customers want to shop at and help you find winning products that people can’t wait to buy. Our free private Facebook training is happening on April 26 – 30, we will be going live every day at 1:00PM (EST). You can sign up here. Really hope you join us!
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Best of luck!
Hello @Peopleofpleasur, I hope you are doing well! here are some suggestions that you can work on:
- Add social media links in the footer. Write something is the latest news.
- There are limited products in each section. For example in the skirt section, there are only 4 types. Add more patterns and types of skirts.
- Add reviews on the homepage and product page. It helps in building trust with other visitors.
- For getting more conversions and sales you can target your customers by sending automated emails that help to improve the relevancy and timeliness of your campaigns. You can use triggers and workflows to automatically send messages to consumers after they take a specific action. For some reason unknown to you, they leave without making a purchase but with email automation, you can make sure that this user receives an email shortly after they abandoned their cart, reminding them of what they left behind and asking if they need help completing their purchase. In this case, email marketing automation turns a missed opportunity into an opportunity to build a stronger relationship and make a sale.
Add loyalty rewards program. Entice customers by giving them loyalty points on activities like sign up, leaving a review, allowing push notification, visiting a store, on birthdays, and more. This will help you to increase the email and push subscribers. You can then run email and push campaigns to reach your customers on the basis of customer behavior. This helps in increasing the conversion and retention rate.
- Give offers and rewards to customers.
Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
Hope this helps!