Store

[Hailey23]

Hello everyone,  

Please check out my store, its been up and running for a few months but in all honesty it's taken a back seat.  

I have had sales from the site, mainly from people I know. Iv watched about 10 different videos on how to optimise SEO to generate more organic sales but my brain is frazzled. 

I'm looking for any help with SEO or and also any tips you wish to give to better the store. 

I know my pictures are not the best but that's something I'm working on. 

Please let me know what you think and also CC welcome. 

www.asirenssecret.co.uk 

[Ollie]

Hey @Hailey23.

Thanks for reaching out.

I appreciate the context and store URL that you have shared! Looking into the URL provided, it looks like this is directing me to an error page. With that being said, we are unable to look at the store to provide feedback.

Did you purchase the domain directly from Shopify, or is this a third-party domain that is pointed towards your store? I would suggest attempting to make sure that the DNS settings of the domain match our help document, Connect your third-party domain to your store.

Looking forward to your reply, let me know if you have any additional questions.

[Hailey23]

Hi ollie, thanks so much for a speedy response. 

I purchased it separately I think. 

Here is another link...  https://www.asirenssecret.co.uk

I will check out the DNS, thank you! I'm not massively tech based. 😕 

Hailey

[PageFly-Victor]

Hi @Hailey23 ,

This is PageFly - Free Landing Page Builder. I would love to provide my recommendations for your store based on 6 years of providing solutions for about 100.000 active Shopify merchants. 

I have just had a look at your store. Your store is pretty. I have just some small things I'd suggest for your Homepage for a better chance of gaining sales. May it help!

1. Make a sticky header

Sticky header helps customers easily access menu navigation although they scroll down or up on your page. Customers can also quickly reach the Search field to find products with a sticky header.

If your page is long, when you scroll down, there is no quick way to come back to your menu, especially on mobile. You do not have an anchor button to “Back to the top”, so it makes it very inconvenient for customers to go back to your menu and see other pages, products, etc.

2. Improve your hero banner

The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first.

Your current images are pretty but I think we can improve them more, it doesn’t show the attractive products you have. You should show the visitors more product when they first come to your site. 

3. Have a CTA button on the banner/ slideshow

A primary call to action button is one of the important things for a home page of an online store.

With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.

3. Add more content on your homepage and refer to more information for BFCM season

BFCM is coming. You can amplify your sales in the holiday season with PageFly solutions exclusively for this holiday season. All these holiday features could help you a lot in building a high-converting page.

3.1 Add section about your brand story

A brand story helps customers understand more about your business and also helps your store look more professional. 

3.2 Add testimonial - customer reviews

• Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.
• Reviews are crucial when it comes to shopping online. PageFly allows you to add testimonials and product reviews to the page in easy ways

Besides, you can add blogs or reviews of your customer as testimonials. Here is an example of testimonials and unique points that are displayed on our page templates, you can refer more.

I found an article for you about third-party apps that are 07 Tools to Boost Your Conversion Rates and the best reviews app for your store.

To build a better Homepage, you also can take a look at our blog here: Personalize Your Homepage

By the way, the BFCM is on its way. What have you been doing to prepare for it? PageFly collaborated with Wilson Ho, Shopify Tech Partner Manager, to create this video that will share you insightful tips to boost sales and reveal secrets to warm your customers up through the whole year. Let's check it out!

Besides building attractive and powerful pages, you should spend more time focusing on marketing strategies. If you find my comments helpful to you, like it or mark it as a solution. Let me know if you have any questions. I recommend you take a look at our PageFly is a powerful page builder to help merchants to build pages.

Good luck and have a nice day! Cheers!