Struggling for conversions appreciate any feedback

[ctwork3120]

Hey guys,

have had this store for a bit now running some paid traffic which has pretty good CTR but conversions essentially drop off the map once people land. Have hotjar up and people are very active on site and go to many of our pages and spend time reading but don’t ever pull trigger on ATC or purchase. 

greatly appreciate any feedback if anyone has any:

www.rootnaturalcare.com 

[PageFly-Victor]

Hi @ctwork3120, 

It's PageFly - Best Page Builder App here and I'd like to share some of my initial thoughts when first browsing through your online store. I hope that my recommendations based on 6 years of providing solutions for more than 100.000 merchants can be beneficial to you in improving your store performance.

I check on your store and am definitely in love with your professional layout. It gives me the feeling of a clear layout, and I like how you use more supporting apps to make the purchase flow more easily in your store.

Aside from that, I have a few more comments to make your Home page even better:

1. Make sure that all the elements on your page are well-aligned. For example, it would be better if the logo is center-aligned.

2 Divide information with suitable text size. In this image, the heading should have the biggest size, and the text under images should be smaller

3. The same content should not be used inside the tab element to avoid confusion. Instead, you can place this block above the tab element.

4. Make sure all content is well aligned. In this section, the image should be in the center of the column, compared with text on the right side

5. The last section is a little confusing. You can use an accordion for this section so customer can hide it if they don’t want to read, and only open it if necessary. 

To customize your page easily, you can try PageFly page builder where you do not need to use custom code to create a stunning page.  

For guidance in running a business online, you can take a look at our Academy to get instruction from our top e-commerce experts in increasing store’s conversion rates

By the way, the BFCM is on its way. What have you been doing to prepare for it? PageFly collaborated with Wilson Ho, Shopify Tech Partner Manager, to create this video that will share you insightful tips to boost sales and reveal secrets to warm your customers up through the whole year. Let's check it out!

Hope your business is successful and gains more sales everyday!

Cheers!