Struggling new candle business looking for feedback

[josie_jo_99]

Hello everyone, 

Thanks for taking the time to look over this post! I recently started making candles as a part-time hobby and opened this Shopify store to sell them. (cloudeecandles.com) 

I've only been open for a week so this may be premature, but I havent received and orders from anyone other than a few friends and family members. I have been utilizing instagram ads and google ads. I am geeting at least 100 visits a day but no conversions and the bounce rate is consistently around 70% +. 

I know that I need to improve my product photos and I plan on doing that in the next few days but I was hoping you guys may be able to help me figure out whats going wrong and where else I can improve? Any feedback is appreciated. 🙂 

[josie_jo_99]

Hi @Pradeepwaytoapp , Super helpful suggestions! I'm going to start working on them now. THANK YOU! 

[Gojiberry-Amee]

Hi Josie_jo_99, 

This is Amee from Gojiberry - Shopify Survey & Feedback App. 

First of all, congratulations on opening your store! That's a big step forward! If your bounce rate is high, I would focus on creating a visually appealing home page with high-quality images and banners. It would be good to check out other candle stores that are doing well and analyze what they have that you don't currently have. Another thing I have noticed is that the cloud-shaped candle melts looks great, but I don't know how it works -- how it looks like if I melt them? A visual description or a video would help quite a bit. 

Here are some additional suggestions that will help increase your conversion rate: 

Connect Social Media. If you already have a growing Instagram account, it would help to connect the feed to your main site, thus giving it more social proof. Research shows that 76% of customers buy products seen on social media posts. Also, Candle-making videos seem to be all the rage these days. 

Influencer Collab. Since you have visually appealing products, connect with micro-influencers, send them some of your pieces, and ask them to create content for your social media and Shopify store. 

Improve SEO. Make sure your keywords are well-placed and researched using keyword tools. Making sure that your site speed is good, and that your mobile experience is friendly. Also having influencers or other partners backlink to your site can help boost your rating as well. 

Ask your customers! (Most effective for increasing conversion) When you have some converting customers, ask them how they found out about your shop. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again. Once you find out your strongest marketing channel, focus more effort and money on that.

Hope this helps! 

Amee | Gojiberry Team 

[josie_jo_99]

Hi Amee, This is a goldmine! Thank you for the valuable feedback. I plan on implementing as many as I can 🙂 Thanks again! 

[PageFly-Kate]

Hi @josie_jo_99,

Greetings from Kate at PageFly, the Shopify Landing Page Builder App. Overcoming the hurdles of setting up an online store is a significant achievement, and you've excelled in doing so. Drawing on my expertise in Conversion Rate Optimization (CRO), I'd like to offer some strategies to improve your conversion rates.

1. About the hero banner

There are 2 key points for the hero banner design:

• Layout: Image, Heading, Paragraph, Button
• High-quality photography on homepages creates a positive tone and a good first impression, you can consider using an image that is related to your product for the hero banner.

You can check this image for preference:

2. Product list section

On a laptop screen, the product images in this area are taller than necessary. For the best experience, this section should be visible all at once, without needing to scroll.

Like this:

3. Heading for sections

• The review section is currently displayed on the homepage without a title. Please think about including a heading for it, such as "What Our Customers Say."

• Additionally, in the "Sweet Morning - Pillar Candle" product section, consider incorporating a heading that highlights it as a "Best Seller Product."

4. About us section

Images tend to captivate people more effectively than text. To enhance the appeal of this section, consider incorporating images that visually represent the content.

You can check this image for preference:

5. Content on the newsletter section

To create mutual benefits, consider using compelling phrases such as "Enjoy up to a 20% discount" when introducing a newsletter subscription option.

You can check this sample design:

Those are all the strategies I suggest for increasing your conversion rate; hopefully, they prove to be helpful to you.

Good luck!

Kate - PageFly Team

[josie_jo_99]

This is exactly the type of feedback I was looking for!! 😊 Thank you so much! I’m sure this will help ALOT !

[PageFly-Kate]

I'm thrilled to see that my recommendations could serve as your solution! Should you have any questions or need further clarification, please don't hesitate to ask in the reply section below.

[MooseDesk]

Hi @josie_jo_99 

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Helpdesk App.

Congrats on your new store! Your store looks stunning. I can tell you have put a lot of effort into building this. However, I have some comments to make the good get even better. Here are some of my recommendations for better customer experience, please kindly check.

1. Homepage

• Hero Section: The hero section is crucial for making a strong first impression and capturing the attention of visitors.  To maximize its impact, we recommend you should  focus on high-quality imagery and compelling headlines. Additionally, incorporating a prominent Call-to-Action (CTA) button can encourage visitors to take immediate action. Refer to the example below for inspiration:

• About Your Cloudee Wax Melts Collection: I recommend you should provide a short brief description under each product because it can enhance the browsing experience for your  customers. This could include about ingredients, scents, or other unique features. For instance:

• Customer Review Section: Enhancing the review section with a clear heading can improve organization and readability. Here are some suggested headings for the review section:
  • Customer Testimonials
  • What Our Customers Say
  • Hear from Our Happy Customers

  Additionally, customize the review section by incorporating more images can help increase credibility and engagement for your business

• About Us Section: In addition to compelling copy, I recommend that you should have an immersive and visually appealing design that complements your brand story and values.Take inspiration from the example below:

       

2. Product Page:

• Cart Icon: I see your add-to-cart button does not include the cart icon. I recommend you should create a cart icon to encourage impulse purchases and streamline the user experience. It also enhances customer satisfaction by clearly indicating which products have been successfully added to the cart.

• Product Description: Your current product descriptions seem quite lengthy and may overwhelm customers when processing information. I highly recommend customizing product descriptions into smaller, easily digestible sections. This format allows customers to follow along effortlessly. Look at this example below: 

3. Support

So a very important in creating great user/customer experience is designing a place where customers can easily ask about your product or feedback their experience.

Currently your store has not had such thing and it might be a pain point in shopping online cause there's nowhere to ask and receiver answer.

If you want to find a FREE option for that, MooseDesk is a good choice. It's a customer service app/ticketing system that could help you do all the things I have suggested above.

If you want to give MooseDesk a try, feel free to do it and hit our 24/7 support so we can help you enhance UX experience.

---

So that's my review on your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION. This would make my day.

Thank you and hope you get a lovely day ahead!

[josie_jo_99]

Sorry for the late response! I am taking steps to implement of these things very soon! Your feedback is MUCH appreciated! 

[MooseDesk]

Hi @josie_jo_99 

I'm thrilled that my suggestions were helpful for you! 

Wishing you the best of luck with your store. If you need any further assistance, please feel free to let me know in the comments below. Have a wonderful day ahead!

Thank you, 

MooseDesk - MooseDesk - Customer Support Helpdesk/FAQ App.