Struggling to get any Add To Carts. Looking for store feedback.

[ashsunglasses]

Hi all,

I recently set up my first Shopify store and I am looking for feedback from the community. Specifically around any blockers to conversion and customers moving down the sales funnel.

My store url is: https://ashsunglasses.com/

I am getting around 70-100 visitors per day but no Add To Carts whatsoever.

Any advice on how I can improve this is much appreciated!

Cheers

[EcomGeeks · Accepted solution]

Hey @ashsunglasses,

Congratulations on launching your store!

You've done a great job - it looks very professional, photos looks great and it's well organized.

I noticed on your social pages that a few influencers are wearing the glasses and tagging you in the post. I'm not sure where their followers are typically from but since you don't ship worldwide, it's something to mindful of when selecting influencers. 

The other thing I would say is that you have limited options. The visitor has essentially two options with two color/pattern variations. If they land on the site and prefer a different option, there's nothing else for them to consider and they will click off.

My last recommendation is to spend some time on your SEO. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want to be intentional about the words you use so that you are reaching your intended audience. A common mistake in SEO is using the wrong words. You have to include words that a person trying to find your product would search in Google. We created a video walking you through how to do your SEO:

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

[ashsunglasses]

Hi, totally understand about the limited catalogue. I didn’t want to dropship but I also didn’t want to commit to buying a large amount if stock on my first go. Thanks for the SEO advice. I am going to make the updates you have suggested. Much appreciated!

[ashsunglasses]

@MaxxyDee 

Hi, thanks for the advice. I’m not looking to outsource any work because I am on a strict budget. Trying to learn as I go. Your pointers are much appreciated. Cheers!

[EcomGeeks]

@ashsunglasses,

Makes sense. I don't think starting small is a bad thing at all - you are able to offer faster shipping this way and like you said, it's less of a financial investment.

I would recommend before purchasing anything else, do some research on what is currently trending as well as market research. This way you can proceed with confidence knowing whatever you are planning to add to your store next, is something people are going to buy.

We wish you all the best!