Struggling with 0 Sales — Could you please review my store?

[umer_mughal]

Hello, 

i am getting zero sales from my store dropdealsnow.com couple of weeks back. please give me feedback about the products and if there is any suggestion you can give me that will be great.

[AmPl]

Well, I’m definitely not an expert, but I’d say your store is a bit ambiguous. What’s it about? Who are you selling to? Who’s your audience?

I say this because you’re selling tech, bath products, pet products, clothing, jewelry… it feels a little all over the place, and it’s going to be hard to find your proper audience that way.

I’m not sure if this applies here, but remember what the Airbnb founder once said: “It’s better to have 10 people love you than 1,000 people who sort of like you.”

You need to find your audience, and that starts with the niche you’re selling. Why is it different? Why should people come to your store instead of others to buy the same things?

Just my opinion though, maybe wait to hear what a few other people say too.

Also, a quick and easy fix: on your homepage, you have two sections in a row that say “Subscribe to our emails.” Best to delete one.

[umer_mughal]

well we are trying to cover most of niche so that we can get order from any of the niche we have run few adds with no results which is frustrating.

[AmPl]

I understand your line of thought, but I’m not sure that’s the best approach.

Usually, having everything isn’t as effective as offering a quality, focused stream of niche products. That’s because your job is to find the people who are genuinely interested in that niche, and give them a platform to find the high-quality products they’re looking for.

If you try to sell everything, then who are you actually targeting with your ads? Because “everyone” isn’t a realistic or efficient marketing strategy.

But if you focus on, say, women in their 30s and 40s who are more likely to enjoy bath products, then you already have a much more defined audience. And with a clearer target, your chances of running successful marketing campaigns increase significantly.

[umer_mughal]

Well you are correct I will keep note of that what marketing channels can
generate sales straight away? Meta or tiktok like which is more effective

[Laza_Binaery]

@umer_mughal   Hi, and welcome to the community.

@AmPl  asked the right questions and is right about covering everything. Your store is not unique; it has products like many others have. The more niches you cover, the more competitors you have. You have the default Dawn theme and some colors, sticky add to cart, social links and WhatsApp support. All that is good base but not enough.

Products can not sell themselves; you need a bit more work. For example, can you say in 3 seconds which product is "26033" ? Do you think Google will index that and help customers find it. How ? I think you need to focus on 10 products, sort description, title and add a few more sections on the product page. Then choose the next 10. And more content on all pages in general, not just products. Please take time and search this community for "no sales" and you will find bunch of topics and good tips in them that you can apply. 

Good luck, work consistently and be patient.

[umer_mughal]

Yes please go ahead

[Jenny6]

Hi @umer_mughal

I feel sad to hear that from you and would like to share some ideas and see if you can boot sales, as I encountered the similar situation before also when I firstly established my website. If your sales are from search engines mostly, my suggestions listed here may work for you in some ways.

1. Make sure your meta title and meta description contents are correct and available on the store. If you optimize meta title and meta description in a good status, the search results will perform better accordingly. When I check your homepage on the store, I notice your meta title is too short and meta description is missing, like this screenshot shown below. Please add some line keywords in meta title and add the missing meta description, as they affect the page performance very much in the search results when your potential customers would like to know your store via search engines.

2. It is happy to know you added favicon on the store backend and let visitors know your store brand immediately. However, the store name is not displayed in the search results properly when I google your website. You can consider updating the store name from URL to your brand name like "Drop Deals", and it can connect your customers to your brand seamlessly and also strengthen your brand awareness.

3. Some store images are lack of alt text contents. You can add them from Shopify admin page directly by accessing related page edit section. The advantage of adding alt text is to let search engines like Google know your image information and better match the content accordingly. I have listed some of them below, and you had better fully check all images on the store whether they have alt text content correctly.

https://dropdealsnow.com/cdn/shop/files/Untitled_design_24.png?v=1749876775&width=3840

https://dropdealsnow.com/cdn/shop/files/Untitled_design_25.png?v=1749876775&width=3840

https://dropdealsnow.com/cdn/shop/files/Untitled_design_26.png?v=1749876774&width=3840