Suggestions and tips on how to generate traffic and sales, considering the little time and money

[Yconbay]

Hello everyone😊

I would be thankful for possible suggestions and tips on how to generate traffic and sales, considering the little time and money to invest I have.

- How to find and adapt to my products' photos and videos grabbed form the social media and sponsored ads? Or creating my own product videos without the necessity to ship them and have them physically? How can AI help in this?

- Which is the more efficient marketing mix and tools you would recommend me to start gradually with paid advertisement and creating automatic synergies with other forms of traffic? Is there a limit you would recommend at the beginning in the amount of money invested in paid advertisement? 

I will share here eventually the shop details in case you are interested. It would be much appreciated 🙂 Thank you in advance! 
yconbay.com

Our social media: https://www.instagram.com/yconbay/ , https://www.facebook.com/YCONBAYBRAND/

[PageFly-Kate]

Hi @Yconbay,

This is Kate from PageFly - Shopify Landing Page Builder App.

Overall, it's a great website and I'm sure it's been a lot of work. Great job!

And I have some suggestions for improving your website.

1. Add favicon to your store

Favicon helps users easily identify and switch between open tabs in their web browser. This is particularly useful when users have multiple tabs open, and a recognizable favicon can make it easier for them to find and return to your store.

2. Add Featured products 

Featuring products means dedicating a section on your homepage for the specific product(s) that you want to draw attention to. This section is supposed to significantly increase traffic to these product pages and can redirect visitors to a different page immediately. For those reasons, the choice of what to feature in this section should be carefully considered.

3. Add testimonial - customer reviews

Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.

Reviews are crucial when it comes to shopping online.

You can check this image for reference:

4. Utilizing AI for Product Photos and Videos

For products you don't physically have, consider using AI to generate realistic images and videos. Platforms like DALL·E or similar AI image generators can create high-quality visuals based on descriptions you provide. You can use these images for your product listings, social media posts, and ads.

5. Marketing Mix and Tools

• Social Media Marketing: Start with platforms where your target audience is most active. Use organic posts to build a community and consider using paid ads to boost your reach. 
• Influencer Partnerships: Collaborate with influencers in your niche to reach a broader audience. Micro-influencers can be cost-effective and highly engaging.
• SEO: Optimize your website and content for search engines to improve organic visibility. AI can assist in keyword research and content optimization to target relevant queries.

That's all of my feedback. Hope it helps to increase your conversion rate.

Cheers, 

Kate | PageFly team

[Consentmo-GDPR]

Hey @Yconbay 

This is Aleks from Consentmo GDPR Compliance app

Congrats on your store! It looks pretty fresh! Below you can find my recommendations for improving your site: 

1. Create and About us page. That would add a personal touch to your store and help build trust with customers. Consider including information about your company's history, mission, and values. Additionally, you can share details about the team behind the brand and what sets your products apart from others in the market.

2. Consider adding a dedicated section on your website where customers can read reviews and feedback from satisfied buyers. You can showcase testimonials from happy customers, along with their photos or usernames for authenticity.

3. I would recommend creating a footer menu. It is essential for providing easy navigation and improving the overall user experience. It allows visitors to quickly access important pages such as FAQs, contact information, shipping and return policies, and terms of service. Consider adding links to relevant sections of your website in the footer menu to ensure that customers can find the information they need without having to scroll through the entire site.

4. Considering the importance of data protection and privacy, integrating a compliance app. It's a proactive step towards safeguarding customer data and building trust.

Regarding the questions that you asked, here is what I can advice you:

- How to find and adapt to my products' photos and videos grabbed form the social media and sponsored ads? Or creating my own product videos without the necessity to ship them and have them physically? How can AI help in this?  - To find and adapt photos and videos from social media and sponsored ads, you can leverage AI-powered image recognition tools that scan the web for relevant content. Once identified, these tools can help you curate and repurpose existing visuals to align with your brand. Additionally, AI-driven video creation platforms allow you to generate product videos without physically shipping them. For example, tools like Adobe Sensei or Lumen5 use AI to analyze text and create engaging videos automatically.

- Which is the more efficient marketing mix and tools you would recommend me to start gradually with paid advertisement and creating automatic synergies with other forms of traffic? Is there a limit you would recommend at the beginning in the amount of money invested in paid advertisement?  - When it comes to creating an efficient marketing mix, starting with a combination of paid advertising and organic traffic is a solid strategy. Paid advertising can provide immediate visibility and traffic, while organic efforts like content marketing and SEO can yield long-term results. As for the amount of money to invest initially, it's best to start with a budget that you're comfortable with and gradually increase it as you see positive returns. A good rule of thumb is to allocate a percentage of your overall marketing budget to paid advertising, while also leaving room for experimentation and optimization.

I hope that all my recommendations will help you improve your store performance 🙂 

[MooseDesk]

Hi @Yconbay  ,

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Ticketing System App.

Overall, I think your page looks really great in term of designs and I can tell you have put a lot of effort into building this. However, I have some recommendations to make it become a high-converting page.

1. About Home Page Enhancements:

•  Favicon Addition:

Navigation and recognition are beneficial for visitors with numerous open tabs. Therefore, I recommend you should add a favicon to your store to provide users with a visual cue that facilitates easy identification and navigation to your store.

•  Product Descriptions:

In the product listing section that showcases your best-selling products, it is important to have a price beneath each product name. It can significantly enhance user engagement and click-through rates, mainly when offering competitive pricing.

•  Testimonials/Reviews Section:

Adding testimonials to your home page is a good way to create a positive impression of your brand and help build credibility and trust. Look at this example below: 

• About Us Section in Header:

Establishing a personal connection with our audience is crucial in building brand loyalty. I recommend you integrate an "About Us" section into your website's header and share the unique story behind our brand, mission, and values. This will foster a deeper connection with our audience and enhance brand perception.

2. Product Page Improvements

•  Product Descriptions:

Providing detailed product descriptions is essential in aiding customers' understanding and decision-making process. You should consider having product descriptions that highlight key features and benefits. Take a look at this example: 

• Size Guide Addition:

Ensuring customers select the right size is crucial for their satisfaction and reduces the likelihood of returns. Therefore, I propose adding a sizing chart to each product page, offering clear guidance to help customers make informed size choices.

• Care Guide Addition: 

To enhance customer satisfaction and product longevity, I recommend you should add clear instructions on how to care for specific items. It can help reduce the number of returns associated with garment damage caused by improper care.

3. Marketing Mix and Tools

• Social Media Advertising: Allocate a portion of your budget to targeted social media advertising campaigns. Platforms like Facebook, Instagram, and Pinterest offer cost-effective advertising options that allow you to reach specific demographics and interests relevant to your brand

• SEO: Developing a robust SEO (Search Engine Optimization) strategy is essential for maximizing your website's online visibility and organic traffic. Consider conducting thorough keyword research and developing high-quality content that aligns with customer interests. Don't forget to continuously optimize your website to improve conversion rates and enhance the overall shopping experience. Implement A/B testing, streamline the checkout process, and ensure your website is mobile-responsive to capture sales from all devices. 

• Influencer Partnerships: Collaborating with micro-influencers or niche bloggers who have a dedicated following within your target market can help increase brand visibility without requiring a significant financial investment.

4. Support

So a very important in creating great user/customer experience is designing a place where customers can easily ask about your product or feedback their experience.

Currently your store has not had such thing and it might be a pain point in shopping online cause there's nowhere to ask and receiver answer.

If you want to find a FREE option for that, MooseDesk is a good choice. It's a customer service app/ticketing system that could help you do all the things I have suggested above.

If you want to give MooseDesk a try, feel free to do it and hit our 24/7 support so we can help you enhance UX experience.

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So that's my review on your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION. This would make my day.

Thank you and hope you get a lovely day ahead!