Suggestions for improvement

[tarolhans]

Please fam, help take a look at my store and what I need to add and remove.

[Sodeeq]

Let me have the store link right now

[tarolhans]

https://tarolhans.com

[tarolhans]

my store link is tarolhans.com

[AiTrillion]

Hello @tarolhans, AiTrillion this side, an eCommerce platform serving 100K+ sellers to boost their brand engagement. Here are some suggestions on which you can work on:

- The home page should flow better. I would recommend setting it out like this. Slideshow Image- Collection List- Product Recommendations- Testimonials- Newsletter sign up box- Blog Posts- Instagram Feed.

- Change the banner image and add the attractive one.

- Issue with navigation - Make your store easy to navigate. Add a sticky header with a drop-down menu. If your store will be easy to navigate it will help you to reduce the bounce rate.

- Add a section of product recommendation on the product page. This will help you with upselling.

- Add exit-intent popup. Track when someone is about to leave your website and show the visitor exit-intent popup with attractive offers and coupon code to complete the purchase.

- Add a LiveChat to make sure you never lose any of your customers.

- Add an announcement bar with a call to action button on it to highlight important information that you don't want your customers to miss out on & make them take action from it.

To add the above marketing engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app to drive conversions. 

P.S- Free plan available.

[tarolhans]

Thanks @ AiTrillion,
Your advise is much appreciated and resourceful.
But I might need guidance with some of the implications.

[RichardNguyen · Accepted solution]

Hi @tarolhans, I'm Richard - CRO Expert at PageFly Page Builder. First of all, congratulations on your store. So I've checked your store and I have some feedback on it, and I hope it helps.

Firstly, your menu bar could be more diversified to optimize your product page. You have some essential tabs: Home, Catalog.  I would suggest you add some more tabs such as: Contact us, featured collections, FAQs, or even product categories. That will make your customers to get know you better. Therefore, their buying journey is much more enjoyable. 

 Secondly, the search bar is a little bit hard to see. The use of only an icon, its size, and nearby competing elements impact the field’s visibility

Add Sticky Header

I would suggest you use ONE sticky header. A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. 

Banner

The banner is the first impression of your store. Your banner should have a very high resolution that clearly interpret what your store has.

CTA Button 

It’s such a loss if you don’t have a “Shop Now” button in this section. It urges visitors to make the purchase and is a great way to optimize your home page

Add a hovering effect for CTA buttons

Sure thing the CTA button is the ultimate goal of your page, so why not make it more visible and attractive by creating a beautiful hovering effect that encourages users to click on it?

Categorize your products

On the homepage, it does not need to show too many products, usually just 1 or 2. Also, your products seem not to be in any categories, you should put them in different collections, which will help customers easy to look into what they want to buy.

You can consider checking PageFly - Free Page Builder to create a more impressive look for your store to really increase conversion, also please take a look at this guide from PageFly, hope it helps!

If you think my answer was useful, please like and mark it as a solution. Thank you and best of luck!

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[tarolhans · Accepted solution]

Thanks @ RichardNguyen,
I will sure adopt these solutions. But might hola you here and there, if I
need further help in the execution process.

Once again, thanks for your care and resourcefulness.

[CutOutWiz · Accepted solution]

Hello @tarolhans 

Hope you are doing well! Your shop looks very neat and organized. Good job is done there. The theme matches your products very well.

Here are some areas where you could consider working on

• Add a sticky header. The headings are important to navigate the site. If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky, the user can see them even if they have scrolled down, which makes the site more user friendly.

  You can also consider making your headings a bit bigger or bolder, so that they catch the eye more easily.

• A good idea is to have your newsletter as a popup so that it shows up when the customer enters the home page. This will make it more visible and attract more people to your newsletter from where you can target more interested people.

• People tend to buy more from people they can easily relate to. If you share your journey, your goals, and your aspirations with your customers, it will be easier for people to connect with you. If you can create an emotional connection with your visitors, people are sure to buy products from you.

• It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types

  It is a good idea to have multiple slides on your banner (each should stay for around 5seconds) for each product type and have the CTA buttons for each slide redirect the customer to a different product page.

• Use a star rating widget to let website visitors evaluate your business. They create standardization, allowing customers to compare different products easily. It also helps you get feedback about your products.

• Customers read user reviews more than they read product descriptions. If they find that 50 other people have liked your product and have purchased from you, it helps your credibility and they feel safer buying from you. So try to add some reviews of your products and services to your homepage.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you! 

[tarolhans]

Thanks a bunch, @CutOutWiz,

Let very valuable pieces of advise. Let me get to work.

thanks for your goodwill again. 

[AiTrillion]

Hey @tarolhans, you're welcome! Glad that you liked the suggestions and sure let me know the help you need with the implications. I will be happy to help you. 

Thanks

[tarolhans]

Yes, I will. Thanks a bunch.