So I launched my shopify store about 1 month ago and ran paid FB, IG, Pinterest, and Google Ads for about 3 weeks with a budget of about $2-3 per day for testing purposes. I've re-jigged the product copy, removed express checkout (in case of confusion), added bulk deals, added a popup discount for new customers. I don't think the price is the issue because based on my research my price is right around the middle of my competitors prices (mostly on amazon). I am only targeting men as my testing showed mostly men clicking my ads. I'm getting to the point where I'm started to think maybe there just isn't a market for my product but my gut keeps telling me there is.
Would appreciate any help! Thank you.
What audience you are targeting too? Have you added some specific filters like lookalikes or retargeting audiences?If you are generally advertising to any people basis on only on the country, you might be setting up things terribly wrong.
The card abandoned rates for any e-commerce store are generally upto 65% percent. Most of this people could be converted if they are reminded of there carts in advertisements. Try to create re-targeting campaigns to show people ads of products which they have left abandoned in there carts.
If you have enough of purchasers data, create lookalike audience of it to find people which might be interested in purchasing your store. This technique is called prospecting campaigns. Fb AI find very precised audience and promotes to people who will genuinely be interested in purchasing your products.
Try targeting lookalike of your past purchasers, this way you optimize campaign to find people with closest resemblance to people most likely to convert on your store. If you have significant abandoned cart, try retargeting campaigns. Most of sales for our clients comes in with this campaign. Try running prospecting campaigns for initial 30-45 days and once you have enough conversion start retargeting
Use this campaigns, we have seen our clients getting significant part of their sales by following below strategies:
You can also try this app Addyz. Its an ad automation and optimisation platform. It comes with predefined campaign strategies for full funnel audience targeting. This can make a significant difference in your advertising and improve your conversion rates, even with a low ad spend.
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