Hey there, @dylanwilson!
Great job at creating a fantastic looking store! You need to be proud of the hard work you’ve put in and how much it shows.
First, a few easy fixes:
- Add a favicon
- Link your announcement bar; it may be a good idea to change the color up to make it stand out more
- Add value to your newsletter subscription form or remove it completely (that goes against your marketing background, I know)
- Add shipping information, including an expected cost
- Add in contact information, a contact form and a live chat
- Though the text logo is fine, adding a developed logo would help here as well.
I suggest looking at your site in two ways:
- Evaluate your traffic
- Evaluate your website
Because you’re getting traffic but no sales, I would take a step back and re-examine your target audience using visitor behavior. If you’re spending money attracting the wrong audience, you’re losing money. This includes things like heatmaps (to see collectively where people click) and session recordings (to watch individual visits).
You can segment both of these features by source or utm parameters (if you utilized them in your campaigns). This will let you answer traffic-specific questions such as:
- What are people doing once they land on your website? How does this compare to organic traffic?
- How are they navigating around? Or are they not?
- Do they spend anytime on your site at all?
I would suggest using your dashboard to get into the finer details of your visitors. Do you have more visits from one device or source but more engagement from another?
Now, this leads to your website. It’s very well done, but it’s missing a few steps in the funnel. You’re treating your store like a landing page - which on the surface is fine - but you’re missing the middle part of the funnel.
I would look at:
- What information is missing? You go straight from a lead-in on the hero image to ordering. Is that enough information, or is more needed?
- Are you getting the value propositions right? Do your visitors not know why they need a sharpener like this? By this I mean that you’re assuming everyone knows why knives should be sharpened. Bringing up something like you have at the bottom of the page (Less time sharpening knives and more time cooking), may be work testing.
My suggestions:
- Use a heatmap to see where people are clicking and how they scroll. Since you’re using the landing page as a homepage, are people trying to find more information? How far do they scroll?
- Dive into session recordings to better understand what your visitors do once they land on your site. Do they bounce shortly thereafter?
- Run a poll that triggers after about 20 seconds. This will give them enough time to not be bombarded with pop-ups once they land on your site. Ask specifically what information they need to know before buying or what they are looking for today.
Again, you’re on the right track. You have so many good things going on that it’s hard to nitpick. However, when you use visitor behavior, you can take it to the next level and really understand why visitors aren’t interested. Lucky Orange has heatmaps, session recordings and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps! Good luck!
Cheers - Danny
I’m the co-founder of
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