Traffic but no conversion

[Samarmurad]

Hi there, I have opened my shop in feb, I have since done lots of adverts and I do get traffic but hardly if any conversions.. I improved my website through recommended freelancers... I made discounts and ads and have got lots of traffic but none get to cart or turn into sales... I would really appreciate a genuine feedback on what could be the reason and ways to improve.., 

thank you 

[AllFetch]

Hi @Samarmurad, 

Can you provide me a store URL link?

Thank you, 

[Samarmurad]

Sorry didn’t see the message notification 

it’s 
samarmurad.com//

still no conversions 

[AiTrillion · Accepted solution]

Hello @Samarmurad, I hope you are doing good! here is the feedback:

- You need to work on the product descriptions:

• Make sure you specify every detail of the product.
• Showcase its features and benefits.
• Use numbering and bulleting to make it easily scannable.
• Use keywords to optimize your descriptions.
• Use power words that entice customers.

- You can add a section of new & recently viewed products on the homepage or you can install AiTrillion and simply enable the product recommendations.

- You should add a loyalty reward program to your store. You can give loyalty points to your customers on activities like on signing up, leaving a review, allowing for push notification, visiting a store, follow/ share on social media. This will help you to entice customers and will increase the number of push subscribers, email subscribers. This will also help you in collecting the review. You can send an in-email review form to your customers. This can be sent automatically.

Integration of loyalty reward program with web push notification, review, email marketing, and with full automation results in wonders for the eCommerce stores. It will help you in increasing conversions and sales on your store and retain the customers for the long term. 

If you would like to implement the above features/ customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. I am sure you will find it useful.

Hope this Helps!

[Samarmurad]

Thank you so much for your feedback but is that all what is missing? Is there no faults because I’ve been on Shopify since February and I’ve had around 2000 visitors yet I got only one buyer which was actually someone whom I met abroad and she saw my work at a photoshoot which means she’s not a web visitor. I just find it weird that there is no buyer out of 2000 visitors and numerous ads and no add to carts. This is my traffic 

 is this normal?

[GREEN_HUT · Accepted solution]

Hi @Samarmurad !

We are Green Hut, a digital marketing consultancy firm focused on Shopify ecommerce. We've been visiting your store and we don't think the conversion issue is coming from the website itself.

There are details that can be taken into account such as the shipping and refund policy (which doesn't appear on the website and can give trust and confidence to your potential clients) or the reviews on the Rythmic Collection (we see that there are reviews in other collections but not in this one, and there are just 1 or 2 reviews in those who do have one). If we keep analyzing there might be other things that can be optimized but we should also see some metrics, sources of traffic etc.

From what we have been able to see, the average ticket is around $200. In these kind of stores the marketing developed is really key, due to brand awareness and quality perception. We have seen that you don't have active Facebook or Google campaigns, so the quality of people that are visiting your web can't be 100% analyzed and optimized (as you may know, in these kind of campaigns you can focus on potential clients of your brand based on interests, clients from competitors etc.)

If you want to send us more information to see if we can help you out we would be happy to do it through this message, or by email if you prefer (info@greenhut.es)

[EcomGeeks · Accepted solution]

Hey @Samarmurad,

Sorry to hear, it's has to be frustrating. Your store looks great, I don't think that is your issue.

As I browsed through your store I noticed a lot of items only had one size available. When you only have one size available you are limiting your sales to someone who loves this dress and who is size small.

It's not just size small, you also have dresses with only Medium available or only Large available. A first time customer will get frustrated when they cannot find their size in the first few products and end up clicking off.

My next recommendation is to spend some time on your SEO. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want to be intentional about the words you use so that you are reaching your intended audience.
A common mistake in SEO is using the wrong words. You have to include words that a person trying to find your product would search in Google. For example, your Beautiful Things collection items should include "Torino Fashion Week 2017" within the description for each product. We created a video walking you through how to do your SEO:

My last recommendation is to use Shopify Sales channels to connect the shopping cart to your social pages. I would also include your social media links somewhere on your website.

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

[AllFetch · Accepted solution]

Hi @Samarmurad, 

Have seen your site and have some suggestions for you:

- Your logo should look more outstanding. It looks quite small now. 

- Your banner should have a message. Also, you can have more than one banner. Each one can show one specific product. 

- Add Quickview or Quickshop buttons for your products to allow your customers to see more product details faster. 

- You're having too many particular sections that are not be linked correctly. If those sections are not related, I think you should get rid of some. Only one section that shows the benefits when shopping at your site is suitable in my opinion. 

- On your product pages, you should add:

+ The Quantity section 

+ The Sticky Add to Cart bar

+ More Upsell and Cross-sell methods

+ Detailed description

- One of your problems is that you're lacking social proof. There're some solutions that can help you increase your social proof:

+ Have more reviews and photo reviews. You can add a reviews section on your homepage. 

+ Connect your store to social network accounts. Now, I cannot see any links to guide me to your social accounts. 

If you have an Instagram account, you can have an Instagram gallery to show the content on your site. 

Check this app Shoppable Instagram Gallery if you want to have one. Also, a shoppable one can help you increase your sales. 

+ Connect some influencers to marketing your products. 

There are many ways that can help you out. 

In the future, if you want to provide your customers with PDF invoices, the app Drag and Drop PDF invoice will help you create many unique templates. 

Hope this helps!

Happy selling, 

[SandeepBansal · Accepted solution]

Hi there, I've completed an audit for your store here, let me know if you have any questions, I'm happy to answer them for you

Thanks

[Samarmurad · Accepted solution]

Thank you for your time and feedback I shall definitely try your solution.

[Samarmurad]

Thank you for your feedback will definitely look into it. can you share your packages please on my email? its Samarmuradcollezione@gmail.com

[Samarmurad]

thanks a lot will look into adding the suggestions to me website thank you.

[Samarmurad]

thank you so much for your feedback i like the thorough audit although i do not necessarily agree on some things like pricing comparison. Anyhow i would like to know more about your solutions and service packages if you don't mind. if you can send me on my email samarmuradcollezione@gmail.com

[AiTrillion]

Hello @Samarmurad,

I hope you are doing good! Have you implemented the suggestions and found the solution? Also, if you need a walkthrough of AiTrillion and need any help with setting up the features I will be happy to help! 

Looking forward to your reply!

Thanks

[playwright-matt]

This was a helpful post!

[Sensei]

Hey, offering discounts isn’t the only way to make visitors purchase.

There’s a lot that goes into making a customer purchase after they visit your store. Ads will drive traffic to your store and there’s no doubt in it. But how will your keep that traffic hooked on your store and help them in making a purchase?

The major reason why most customers don’t make it to the checkout page is that they either don’t check out all the products your offer or it’s because the products you sell aren’t enticing enough. Be it any case, making sure that your visitor sees all your products is the first step in increasing conversions.

By showing all the products we don’t mean annoying them with product images every opportunity you get. But instead, making smart product recommendations based on their browsing patterns, previous purchases and the products that were frequently bought together by other customers

The idea is to show them the different varieties you’ve got just like the way Amazon does it. Most of Amazon’s revenue is generated with its product recommendation engine. So hook your customers longer by showing them different products you’ve got and you’ll see the sales soaring in no time.