Traffic but no sales... DJ STORE

[cheapdjlighting]

So my Instagram advert is perfect, I am getting traffic to this product page (https://cheapdjlighting.co.uk/collections/moving-heads/products/60w-led-moving-head-spot-light), I have an app which records the user's screen and on 90% of the recordings, they browse through the pictures and scroll down, read the reviews, go all the way down to the footer and then leave? What am I doing wrong?

I have added an exit-intent of "Fancy a 10% discount?" but that's not doing the job...

Any suggestions?

[Mhsupply]

I don't see anything that pops out to me that would scare people away. I did notice that you don't have any FAQ available. But if they are not clicking on that, not sure. 

Sorry couldn't be more help. 

[LuckyDanny]

Hey there, @cheapdjlighting!  

That’s a good question, and you’ve come to the right place. I’m happy to see that you’re using Lucky Orange. I’m one of the co-founders, so I know first hand the benefits of using visitor behavior to learn more about your traffic.

When there’s a situation like this, I would recommend two things:

1. Run a poll to ask why someone didn’t check out. See what stopped them. 
2. Chat is included with Lucky Orange, so take advantage of it! You may use it but don’t have it active though. I would suggest creating an auto invite that triggers when someone spends more than 30 seconds on this page without adding a product to their cart. Answer their questions while they are still on your site.

Let’s dive into using Lucky Orange: 

• Session recordings: Filter it by source or UTM parameters if you use them. Identify if all of your traffic is coming from Instagram or somewhere else. As you saw, see if the patterns continue.
• Dashboard: This time look at your device types. At the top of the page, click on All Tags to see those who have added to cart or checked out. You may find that you have a higher percentage of people who engage with the page on mobile but those who actually add it to the cart are on desktop.
• Heatmaps: This is my personal favorite. Use it to see where people are clicking and how far they scroll. I have a hunch that if people aren’t adding it to the cart, they are using your main navigation to move around your store. You may want to restructure your main navigation if that would be helpful. You can also filter by source, UTM parameters, and device type (among other things)

Now, let’s look at this product page.

• My initial thought is that it’s missing any shipping information. You have an announcement bar on your homepage, but it’s not linked nor does it show on all pages. If shipping is a concern, reiterating that this product ships for free in the UK would be helpful.
• For the description, I would boost it up. Add something that draws them in. Maybe including a PDF of the instruction manual would be nice.
• This may be a perfect product to highlight in a short video. Show how it works, how to use it, etc. 
• If someone is new, go into more detail. What kind of equipment does it work with? What is a gobo? A dictionary or guide may be helpful as well. 
• The last bullet point may be a sore spot. A 14-day return policy may be a sore spot for them, especially since it’s an electronic product. They may see that as a red flag.
• I’m also missing any contact information. Get a contact page out there and your contact information in the footer. Your visitors want to feel secure that they’re buying from a reputable company. If they see your contact information missing, it may be another red flag.

You’re on the right track, and using that visitor behavior to drive your changes will make a huge difference. 

I hope this helps! Good luck!

Cheers - Danny

[AiTrillion]

Hello @cheapdjlighting, I hope you are doing well! here are few suggestions that you can work on:

- Setup product recommendations on product pages as well as cart pages.

- Make sure to enable automatic workflow emails/push for abandoned cart, win back old customers, welcome email, purchase follow-up, or browse abandoned customers.

- Retarget customers with the help of push and email campaigns to bring them back to the store to complete the purchase.

- You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store. It helps in increasing sales.

Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.

Hope this helps!

[Addyz]

Hi @cheapdjlighting 

What audience you are targeting too? Have you added some specific filters like lookalikes or retargeting audiences?If you are generally advertising to any people basis on only on the country, you might be setting up things terribly wrong.

The card abandoned rates for any e-commerce store are generally upto 65% percent. Most of this people could be converted if they are reminded of there carts in advertisements. Try to create re-targeting campaigns to show people ads of products which they have left abandoned in there carts.

If you have enough of purchasers data, create lookalike audience of it to find people which might be interested in purchasing your store. This technique is called prospecting campaigns. Fb AI find very precised audience and promotes to people who will genuinely be interested in purchasing your products.

Try targeting lookalike of your past purchasers, this way you optimize campaign to find people with closest resemblance to people most likely to convert on your store. If you have significant abandoned cart, try retargeting campaigns. Most of sales for our clients comes in with this campaign. Try running prospecting campaigns for initial 30-45 days and once you have enough conversion start retargeting

Use this campaigns, we have seen our clients getting significant part of their sales by following below strategies:

• Cart abandoned campaigns - Show ads to people who have left cart abandoned on your store
• Best Seller Campaigns - Show people who visited your store in the last 30 days, a carousel ad of the best seller in your store. The data is refreshed on daily basis.
• Discounts/Sales Campaigns - Give discount coupons to your existing customers who might be interested in a product
• Prospecting Campaigns - Find new audience which are similar to people who have visited or purchased from your store.
• Social Media Base Campaigns- Target audience who engaged with your social media posts/ads.
• Cross-sell /Upsell Campaigns- Cross sell or upsell products to audience who have already made a purchase from your store

You can also try this app Addyz. Its an ad automation and optimisation platform. It comes with predefined campaign strategies for full funnel audience targeting. This can make a significant difference in your advertising and improve your conversion rates, even with a low ad spend.