So my Instagram advert is perfect, I am getting traffic to this product page (https://cheapdjlighting.co.uk/collections/moving-heads/products/60w-led-moving-head-spot-light), I have an app which records the user's screen and on 90% of the recordings, they browse through the pictures and scroll down, read the reviews, go all the way down to the footer and then leave? What am I doing wrong?
I have added an exit-intent of "Fancy a 10% discount?" but that's not doing the job...
I don't see anything that pops out to me that would scare people away. I did notice that you don't have any FAQ available. But if they are not clicking on that, not sure.
Sorry couldn't be more help.
Hey there, @cheapdjlighting!
That’s a good question, and you’ve come to the right place. I’m happy to see that you’re using Lucky Orange. I’m one of the co-founders, so I know first hand the benefits of using visitor behavior to learn more about your traffic.
When there’s a situation like this, I would recommend two things:
Let’s dive into using Lucky Orange:
Now, let’s look at this product page.
You’re on the right track, and using that visitor behavior to drive your changes will make a huge difference.
I hope this helps! Good luck!
Cheers - Danny
Hello @cheapdjlighting, I hope you are doing well! here are few suggestions that you can work on:
- Setup product recommendations on product pages as well as cart pages.
- Make sure to enable automatic workflow emails/push for abandoned cart, win back old customers, welcome email, purchase follow-up, or browse abandoned customers.
- Retarget customers with the help of push and email campaigns to bring them back to the store to complete the purchase.
- You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store. It helps in increasing sales.
Moreover, if you would like to implement the above customer engagement features/ marketing tools in your store I suggest you to install the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
Hope this helps!
What audience you are targeting too? Have you added some specific filters like lookalikes or retargeting audiences?If you are generally advertising to any people basis on only on the country, you might be setting up things terribly wrong.
The card abandoned rates for any e-commerce store are generally upto 65% percent. Most of this people could be converted if they are reminded of there carts in advertisements. Try to create re-targeting campaigns to show people ads of products which they have left abandoned in there carts.
If you have enough of purchasers data, create lookalike audience of it to find people which might be interested in purchasing your store. This technique is called prospecting campaigns. Fb AI find very precised audience and promotes to people who will genuinely be interested in purchasing your products.
Try targeting lookalike of your past purchasers, this way you optimize campaign to find people with closest resemblance to people most likely to convert on your store. If you have significant abandoned cart, try retargeting campaigns. Most of sales for our clients comes in with this campaign. Try running prospecting campaigns for initial 30-45 days and once you have enough conversion start retargeting
Use this campaigns, we have seen our clients getting significant part of their sales by following below strategies:
You can also try this app Addyz. Its an ad automation and optimisation platform. It comes with predefined campaign strategies for full funnel audience targeting. This can make a significant difference in your advertising and improve your conversion rates, even with a low ad spend.