Traffic but no sales

Eccogiant
New Member
1 0 0

We spent money on adds, both Facebook and Pinterest, we get traffic but no sales, no adding to carts. Can someone please look at our store and give us a Feedback on what could be the problem and what can we change? Thank you! The URL is: https://www.eccogiant.com/

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flareAI
Shopify Partner
438 38 138

Hello @Eccogiant,

I've taken a look at your store and found there are quite a few things which if added can make better conversions.

1. Add 'New Arrivals' section to help customers keep updated on new products.
2. Add a detailed product description in product pages.
3. Add product reviews as most of the customers read the review before purchasing the product.
4. You can add testimonials on the home page to make the store look more professional.
5. Add social media for the store to increase the traffic. Having social media is a great way to grow your business, allowing you to tap into new audiences and gain more customers.
6. Optimize your footer with a more professional and functional look. Add pages like Contact Us, About Us, Privacy Policy, Terms of Service, etc to the footer.
7. A FAQ would be useful!
8. Add About Us page which is a reflection of the purpose and personality of the business.
9. Add a section for email Newsletter in the footer to give updates pertaining to your business, products, and services.
10. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.

Your customers trust Google Search more than Ads. 53% of eCommerce traffic is Search, far greater than Paid Ads & Social Media. flareAI works every day for you, tapping into the world's largest free sales channels. flareAI helps you to get your products found on Google, the world's largest eCommerce sales channel. Scale your site at no cost per click. flareAI finds opportunities on multiple free (NO pay-per-click) sales channels like Google Search and delivers conversions.

Hope this was helpful,
Gina
Add flareAI Shopify App today!

UpPromote
Shopify Partner
84 2 14

Hi @Eccogiant,

This is UpPromote: Affiliate Marketing - The no.1 Affiliate marketing on Shopify app store.

I have just taken a quick look at your website and I picked up some plus points are:

  • The layout of the page is clear

  • You divide your products into different categories.

  • You include enough information for customer in the footer

  • The information of each product is clear and detailed

However, here are some suggestions for improvement and I hope you find it useful:

1. Setting a sticky menu 

If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky. This helps customers to reach out to the menu and access the navigation bar at anytime. 

Screen Shot 2021-09-23 at 22.02.48.png

2. Adding product reviews. 

Customers will spend their to read user reviews more than they read product descriptions.  So try to add some reviews of your products to your homepage. It will strongly help to increase customer's reliability to your products. You can use product review apps so support you to do it. 

3. Tell your brand story

Try to introduce your store via "About us" section. You can inspire your energy, passionate to your customers via your story.

4. Marketing strategy

Marketing on social media such as Facebook and Pinterest offers an effective way to grow brand awareness and bring qualified traffic to your website. However, you should consider it because it is not really a potential choice for starters. The reason is that you might cost a lost of money to run for long term. In some specific case, if it don't bring positive traffics for you, you also need to pay fee to maintain them. We know it because we know many customers get same issues. 

My recommendation is that you should think about another safer and suitable methods for your business. Affiliate marketing could be a good option for your. 

You can add the affiliate registration form on the shop menu , so any visitors who visit your site can easily approach your affiliate campaign.

Your affiliate can create an account and log in right in your shop, which is really simple and convenient.

UpPromote_0-1632409331149.png

 

Why using Affiliate Marketing helps to boost sales?

  • Cost-Effectiveness: In fact, affiliate marketing does not need a huge amount to build a customer service team, or running advertising. This campaign helps to mitigate any risks that drive traffic or run social ads with little or no result for your Shopify business, while also ensuring that merchants achieve what they pay for.
  • Sales: With UpPromote: Affiliate Marketing, generating an affiliate program allows you to tap into potential sources of traffic and revenue that you would otherwise not be getting. This is especially true of physical products, for which affiliates can do product review blog posts or videos, for example.

UpPromote_1-1632409540116.png

 

  • Brand Awareness: A research reported that 92% of customers trust the recommendations of people, companies or influencers they know. For this reason, working directly with affiliate marketers who then promote your products to their established audience, brings more opportunities and more direct sales. The plus of affiliate marketing is to expand out into new markets that you haven't explored, giving your brand a much stronger online presence.

 

  • SEO Value: Publishers (the affiliates) link to your website to send traffic your way. Provided they aren’t spammy, these links are usually beneficial for your off-page SEO efforts, since inbound links are a huge factor in Google’s ranking algorithm.
 

I hope my recommendation will be helpful for you. If you are still looking for a marketing tool to boost your sales greatly, I hope you can try our product: UpPromote: Affiliate Marketing 

If these feedbacks are valuable and helpful, kindly give us a "Like" or mark it as a solution. Be patient with your business and good luck!

 

All the bests,

UpPromote: Affiliate Marketing

Build. Manage. Succeed with Affiliate Marketing

 

 

 

UpPromote: Affiliate Marketing - the best Shopify affiliate app
- The powerful tools to support Shopify merchants to build, manage and succeed effectively with affiliate marketing.
- At the moment UpPromote reaches 35K+ merchants used; and 724K+ affiliates signed up, and 25M clicks recorded.

Hello @Eccogiant,

I had viewed your website shortly and here are some of my points that I hope useful and you can implement on it easily.

Adding of Policy Pages: You can add returns & refund policy pages, It gives customers a feeling of security and what they think buying is guaranteed. If you are doesn't give this guarantee, then visitors often become suspicious and avoid buying the product.

Add Testimonials: Creating a genuine testimonials are trust worthy. This is the one kind of marketing communication b/w customer and business person. So you can add efficiently.

Add Blog: You know creating/adding of blogs gives you a great way to generate fresh content on a website and provide a catalyst for email marketing, social media promotion to drive search traffic to your website.

You can increase your niche then visitors are spare more time.

Trust Badges: Trust badges your visitors know that your page is legitimate and that any data they share will be collected through secure third-party service providers. Your customers feel they can trust your website, And they are more likely to make a purchase.

If you want to increase your niche try our app Dropshipmate.

I hope you will catch my points:).

Thanks,
Dropshipmate.

Apps Developer Team |
Dropshipmate ‑ Dropshipping

My Answer Is Useful To You? Please Snap Like to tell me!!

Hi @Eccogiant

Your store looks great! I can see all the hard work you have put into the store’s appearance. Here I want to add more details to help you make the store perfect and increase conversion rate:

 

1, The search bar should not take too much space, but it also need to be visible enough so customers can subconsciously know where they should reach out searching for something

 

PageFly_0-1632470511903.png

 

2, Make sure all the important information stays in the above-the-fold area, including your Call-to-action button.

Above-the-fold area is where we can attract the most customers, so it’s vital that Call-to-action should be the first thing they see on screen

 

PageFly_1-1632470513516.png

 

3, Add Call-to-action button such as Shop Now, Add To Cart or View More button. This helps encourage customers to start purchasing as soon as they find their favorite products.

 

PageFly_2-1632470512872.png

 

4, Use Load More button instead of Pagination. When we use pagination, products from the last pages have fewer chances to be bought. Load More button with endless scroll can avoid this issue.

 

PageFly_3-1632470513499.png

 

5, Use color swatch for Product Color Variants to keep it user-friendly and professional. You can also make use of Drop down element to organize Ship From variants neatly. 

 

PageFly_4-1632470513632.png

 

To customize your page easily, you can try PageFly page builder where you do not need to use custom code to create a stunning page. You can also take a look at our template gallery to choose what suits you the most.

 For guidance in running a business online, you can take a look at our Academy to get instruction from our top e-commerce experts in increasing store’s conversion rates

 

Hope your business is successful and gains more sales everyday!

Cheers!

PageFly - Advanced Shopify Page Builder - Empowering 100.000+ active merchants.

Check our Evergreen List of Best Platforms To Sell Online.

Get insightful tips to hit more sales in upcoming BFCM.

CutOutWiz
Navigator
362 28 138

Hello @Eccogiant 

Hope you are doing well.

I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?

Another Thing you could consider: Not all traffic is good traffic.

Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under the age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks.

Here are some areas where you could consider working on

  • A good idea is to have your newsletter as a popup so that it shows up when the customer enters the home page. This will make it more visible and attract more people to your newsletter from where you can target more interested people.

  • People tend to buy more from people they can easily relate to. If you share your journey, your goals, and your aspirations with your customers, it will be easier for people to connect with you. If you can create an emotional connection with your visitors, people are sure to buy products from you.

  • It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types

    Your banner looks very good and matches your theme and product.

    It is a good idea to have multiple slides on your banner (each should stay for around 5seconds) for each product type and have the CTA buttons for each slide redirect the customer to a different product page.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you! 

If you found this helpful, leave a Like to let me know.
If this answers your question, please rate this as an accepted solution :)

M, from the Business Development Team of
Cutoutwiz
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