traffic but no sales

dwatson
Tourist
5 0 1

hello my name is dave i open about 7 wks ago getting 60 to 100 visits a day had 1 sale im on google ads just starting fb no ads yet i need to see if can get someone to take a look at my store to see what i am doing wrong  pls thanks www.dshomegood.com

Replies 4 (4)
EcomGeeks
Shopify Partner
1070 143 333

Hey @dwatson,

When you get high traffic and no sales it either means you are getting the wrong kind of traffic (not your target audience) or there is something within your store that is turning people away (product prices, shipping time, shipping cost, a site error etc.). We recently released a 2021 Shopify Ad Strategy video that I'd recommend giving a watch:

I've taken a look through your store as well and have some feedback for you. First of all, first impression is a good one. It looks professional, photos are nice and clear, graphics are nice. 

screencapture-dshomegood-2021-03-30-11_39_50.png

The problem comes when you start to look at your products. You are selling clothing for men, women and children, you've got home goods, electronics, facemasks and more. The issue here is that you are going to have a really hard time with advertising because you have no target audience. I would definitely recommend niching down. For example, if you were to sell only furniture for example, then it would transform your social media posts, your website design and your ads. I think the mistake people make in selling so many products is that they assume they will appeal to everyone, but unfortunately it has the opposite effect. After weeks and months of plenty of traffic but no sales, store owners are left discouraged and frustrated. I have a lot more to say on this topic but I cover everything in this video please give it a watch when you have time (you can skip to 4:13 to reach the product section):

I will leave it at that for now but if you would like talk to us 1-1, we offer sessions where take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. You can email us at ecomgeeksco@gmail.com for more information.

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

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LuckyDanny
Shopify Partner
352 67 210

Hey there, @dwatson 

Welcome to Shopify! I’m sure it’s been a nerve-wracking 7 weeks, especially to have just one sale. That’s a frustrating place to be after you pour so much time, effort and money into building the store.

I peeked in the Facebook Ads library, and I found this ad that’s currently active:

LuckyDanny_3-1617137943417.png

 

A few tips:

  1. Add some value! Highlight a product or tell more. You haven’t given them enough reason to check you out.
  2. Add an enticing photo. Think about what would make you want to click on the ad.

Basically, I know you said you weren’t running ads yet, but it looks like you are. Get that ad in tip-top shape to start driving better results. 

Now, let’s look at your website. 

The first thing I saw that stood out was your pop-up. 

 

LuckyDanny_1-1617137869481.png

  1. If someone doesn’t know if they want to buy from you, why would they care about your new features?
  2. You need to add something to draw them in. Do they get a discount if they sign up? Free shipping? What?
  3. Explain more what they are signing up for. It’s unclear what they’ll get from you if they give you their email address.
  4. Change the triggers. I shouldn’t be seeing this on every page. Even with the option to never show again, you’re annoying your visitors more than you’re encouraging them to sign up. 

Homepage:

  • Announcement bar: Make it a true announcement bar and remove the compare, wishlist, and social media links from it. Make that sale stand out more and link to your all products collection. 
  • Kill the rotating hero image. Pick one hero image and focus on that. The rotating image doesn’t tend to have a high conversion rate in my experience.
  • I would remove the “You May Also Love” feature from your homepage. Again, it’s distracting. Use a scroll heatmap to see how far people are scrolling and a click heatmap to see where they click. 
  • Value props at the bottom of the homepage, above the footer: Double check some of these. “Guarantee secure” doesn’t relate to returns, and “100% gift” is pretty confusing. Clean it up.

 

Footer:

  • Remove your logo. You don’t need it.
  • Link your email address.
  • Clean up your address. Right now it’s out of order and hard to read. It should be  145 Dale Drive, Manchester, TN 37355 if you keep it in this format. 
  • Where’s your shipping policy? That is a must
  • Contact us: Remove the phone number field in the form, link your email address, and update the address formatting.
  • Be consistent with your email addresses. I found two different email addresses used. Secure an email address with your domain to give visitors more security.

Collection page:

  • You have to clean this up. It’s very inconsistent on everything from the image sizes and dimensions to how it’s displayed. 
  • Spend some time creating unique product names. There are too many that are guilty of keyword stuffing and are hurting your SEO rather than helping.  
  • I like that you have the start of filters, but you need to continue to build it out. In the Mens Shirt collection, the only choice for filtering was black. 
  • There’s an error in showing colors when there are multiple options.
    LuckyDanny_2-1617137868478.png

     

  • Use session recordings to see how people are engaging with your collection pages. Do they buy from this page or do they go to the product page? Remember, your goal right now isn’t to get them to buy YET. You want them to learn more about the product first so that they move through the sales funnel. 

Product Pages

For reference, I’m on the Dash Fish Men’s White Sleeveless Tanks Unique Gifts page.

  • This is another example of a product name that needs to be updated.
  • Move the share buttons lower and add in shipping information. Don’t leave that to the checkout.
  • The sizing is in a weird order. It should be Medium, Large, X-Large
  • Update your description. In your case, it’s too early for Father’s Day 
  • Link to the product measurements. It’s buried in the images, and you may not necessarily catch it right away. 
  • Where can you leave a review? I see that you’re highlighting it, but I can’t see where to add one. That’s an issue. 

Basically, you’re on the right track. Use visitor behavior to guide your next site updates and see exactly what’s stopping them from checking out.  Lucky Orange has heatmaps, session recordings and more with a free trial (no credit card needed) and plans that start at US $10/month.

I hope this helps! Good luck!

Cheers - Danny

I’m the co-founder of Lucky Orange, one of the top recommended Shopify apps to grow sales. More than 26,000+ merchants use our app and have left us more than 600 5-star reviews.

We’re also proud to be a Shopify Plus partner.

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dropship_helps
Shopify Expert
1745 55 262

Hi @dwatson 

Using Merchmixer app? 

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Addyz
Pathfinder
191 4 23

Hi @dwatson 

What audience you are targeting too? Have you added some specific filters like lookalikes or retargeting audiences?If you are generally advertising to any people basis on only on the country, you might be setting up things terribly wrong.

The card abandoned rates for any e-commerce store are generally upto 65% percent. Most of this people could be converted if they are reminded of there carts in advertisements. Try to create re-targeting campaigns to show people ads of products which they have left abandoned in there carts.

If you have enough of purchasers data, create lookalike audience of it to find people which might be interested in purchasing your store. This technique is called prospecting campaigns. Fb AI find very precised audience and promotes to people who will genuinely be interested in purchasing your products.

Try targeting lookalike of your past purchasers, this way you optimize campaign to find people with closest resemblance to people most likely to convert on your store. If you have significant abandoned cart, try retargeting campaigns. Most of sales for our clients comes in with this campaign. Try running prospecting campaigns for initial 30-45 days and once you have enough conversion start retargeting

Use this campaigns, we have seen our clients getting significant part of their sales by following below strategies:

  • Cart abandoned campaigns - Show ads to people who have left cart abandoned on your store
  • Best Seller Campaigns - Show people who visited your store in the last 30 days, a carousel ad of the best seller in your store. The data is refreshed on daily basis.
  • Discounts/Sales Campaigns - Give discount coupons to your existing customers who might be interested in a product
  • Prospecting Campaigns - Find new audience which are similar to people who have visited or purchased from your store.
  • Social Media Base Campaigns- Target audience who engaged with your social media posts/ads.
  • Cross-sell /Upsell Campaigns- Cross sell or upsell products to audience who have already made a purchase from your store

You can also try this app Addyz. Its an ad automation and optimisation platform. It comes with predefined campaign strategies for full funnel audience targeting. This can make a significant difference in your advertising and improve your conversion rates, even with a low ad spend.

Addyz is ad optimization and automation platform for facebook and Instagram ads. Addyz allow store owners to create proven campaign strategies and branded catalogues to increase ad efficiency and boost sales