traffic to the store but no sales

[Fikunx]

Hey! I officially launched my store about 2 days ago, with all the necessary edits, i also started using tiktok ads to get traffic to the store, i have had a few add to carts but I am still not getting any sales.  Would appreciate if you guys could give me any tips to convert traffic to sales. Thank you , supremehairs.beauty

[MooseDesk]

Hi @Fikunx 

Thanks for reaching out to the Shopify Community! I'm Donna from MooseDesk , your go-to Live Chat, WhatsApp and FAQ App here to help you enhance your customer support experience!

Congrats on your store! I can tell you have put a lot of effort into building this. Here are some of my recommendations for better customer experience, please kindly check below:

1. Optimize Home Page

Other than your homepage, you should display proof on key pages such as your category, product, and about us pages with Data and statistics from customer surveys – ensure you provide your sources along with reviews:

2. Revamp Product Page

• Clarify Your Value Proposition Quickly: Clearly state why your hair products are different (e.g., “100% Virgin Hair, Long-Lasting Quality”).
• Showcase Product & Brand Transparency
  • Mention ingredients/materials used in extensions (e.g., ethically sourced, high-quality strands).
  • Highlight return/shipping policies upfront to ease customer concerns.
  • If your brand supports any causes (e.g., sustainable sourcing, empowering hairstylists), showcase them.
• Make Visuals Stand Out 👑
  • Use infographics in product thumbnails to show texture, length, and benefits.
  • Add icons for brand USPs (e.g., “Heat Resistant,” “100% Human Hair,” “Tangle-Free”).
• Build Trust First – Sell Later
  • Display trust badges (e.g., "Salon-Approved," "100% Satisfaction Guaranteed").
  • Add a live chat sticky button for instant support.
  • Use microcopy under product ratings (e.g., “See why 1,000+ customers love us!”)

 

3. Leverage User-Generated Content (UGC) to Boost Credibility & Sales

I noticed that you're driving traffic from TikTok, which is great! To increase authenticity and build trust, consider adding real customer videos from TikTok directly to your store.

You can implement a similar approach on Supremehairs.beauty by:

• Embedding TikTok reviews and styling tutorials on the homepage or product pages.
• Adding a “See It in Action” section featuring real customer videos.
• Encouraging buyers to share their experience with a branded hashtag.

4. Add a Live chat Support 

I can see that your website lacks a help widget and live chat feature to allow customers to contact you immediately. How about having a powerful live chat to assist potential customers instantly, addressing their questions or concerns in real time? This can help prevent abandonment and encourage purchases

I suggest exploring MooseDesk, a FREE Live Chat, WhatsApp & FAQ App. You can easily reach customer support via WhatsApp, ensuring immediate assistance for inquiries. Also, the widget provides multi self-Service options such as Order tracking, Translation and FAQ section empower customers to resolve common questions on their own, reducing the need for direct support.

5. Add FAQ Page/ Contact Us Page 

Currently, your FAQ page is quite simple. You might consider adding a search bar so customers can easily find the answers they need, as well as a contact form at the bottom for immediate inquiries.

Feel free to check out Moosedesk’s demo store here: https://moosedesk-demo-store.myshopify.com/pages/demo-faq

Additionally, you could consider adding an FAQ and a "Contact Us" page. These are essential for helping customers quickly find answers or reach out for support, which can significantly enhance their shopping experience. 

 

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As an enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

[Bundler-Manuel]

Hello Fikun @Fikunx  My first suggestion is that you add a short high quality video to your product gallery (maybe as an introductory video when customers land on the site, just to make it appear even more aesthetic. 
You can also add an “About Us” section on the homepage so customers can connect better with the background of the store and possible vision that you have, if any in particular.