Trippy Dippy and Tribal Swag Needs Tough Love

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I launched my store about a two weeks ago and I've had a few hundred US visitors since then. I'm promoting with Facebook carousel ads for now. Although my bounce rate is very low (under 20%), and there are many longer sessions (3 minutes and more), I'm not seeing add to carts, and definitely no checkouts. I'm using a heat-map tool to watch sessions. Can y'all have a look and share some insights. Be as cruel as needed. I need some tough love.

People are looking, but not adding to cart or checking out (yet). Some return visitors hit 10+ pages. Wassup? 

Thank you. 

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