@ThaHostDonG, well yes it would be great if you would like to convert the leads into sales. You can convert them with the help of tools like email marketing automation, push notifications, loyalty rewards program which will help to entice them. These are few eCommerce tools that help to maximize the engagement among customers and drive conversions.
Capture more email addresses with the help of a newsletter signup popup with a discount code. For example: Sign up & get 20% off on your first purchase. In this way, your email subscribers will increase. You can target and reach them via email later on.
To add the above marketing engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app to drive conversions.
P.S- Free plan available.