UX & UI

[Official_NOMO]

HI All, 

Can you please have a go at my site and let me know your experience, 

https://nomorematrix.com.au

Any feedback would be greatly appreciated. 

Thanks

NMM 

[olasunkanmi]

I do not have the capability to conduct an audit on your store/site, but can i assist you with something else ?

[Official_NOMO]

HI, 

Thanks for responding on both posts I've uploaded. I am trying to get insights into what its like on the other side for the customer. If you know anyone who can, id be happy for any feedback as well. 

Thanks

NMM 

[PageFly-Victor · Accepted solution]

Hi @Official_NOMO,

I’m Victor from PageFly - Shopify Page Builder App.

I have just taken a quick look at your website and here are some plus points:

• Have a clear search icon

• Have a sticky header: This will help customers navigate from every part of the homepage to any page of your store more conveniently.

That being said, here are some suggestions for your store to increase the conversion rate:

1. Have a favicon for your store

This makes your store look unique and professional. You can check this Shopify guide for more details https://help.shopify.com/en/manual/online-store/images/add-favicon

2. Change the hero banner at the top of the homepage

The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first. 

Unfortunately, the current banner is not of high quality. This might result in a high bounce rate so please recheck it asap.

3. CTA buttons

A primary call to action button is one of the important things for a home page of an online store.

With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.

It’s great when you placed a “Shop all” button on your banner. A CTA button here will urge visitors to make the purchase and it is a great way to optimize your home page.

But, please style for the button to be more visible, for instance, by adding a background color for its normal state.

And, please rest assured that all CTA buttons should have the same styling to boost the conversion rate.

4. Adjust reasonable spacing

You should increase the spacing between these 2 collections and reduce the number of products per row/collection to increase the visibility of the products to your customers.

5. Add a section about your brand story

A business can stand out with its brand story. A brand story helps customers understand more about your business and also helps your store look more attractive.

6. Add testimonials - customer reviews

Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.

7. Update information in the footer

At least, the Refund and Shipping policies should be placed here.

Furthermore, for the upcoming Valentine's Day, will you run any campaigns? Here are some promotion ideas for your campaigns, I hope they will be useful for you.

1. Personalize Your Offer for Valentine's Day

Gift-giving is almost like a ritual on Valentine’s day. You can make the most out of it by offering products around Valentine's theme.

• If you already have products that people buy on Valentine’s Day, give them a little touch of love. It doesn’t matter if you’re selling a digital or a physical product.
• If you don’t have a physical product, you can still curate special Valentine's Day offers around your services that can be used on Valentine’s Day like “two for one” or “buy one, get one” deals. 

2. Mention Your Delivery Time & Rates Clearly

Delivery time is one of those things that can make or break your business. And if it’s some holiday, buyers take the delivery dates too seriously. To convert these visitors into potential buyers, mention your delivery dates clearly across your website, app, and emails. Also, specify the last date to place an order to reach on time.

3. Create Gift Guides

As mentioned earlier, Valentine’s Day is the season of gift-giving. But, when it comes to finding a perfect gift, people have what’s called a perpetual dilemma. 

You can do this by making Valentine's day gift guide. Break the guide into sections based on gender, interests, or personality traits like this: 

• By Category: Valentine’s Day gifts for her/him, couples, teenagers
• By Price Range: Best Valentine’s Day gift under $25, $50, $100
• By Interest: Gift ideas for art lovers, dog lovers, and foodies

And that's my feedback! Hope it helps your business.

Cheers!

Victor | PageFly Team