Very first shopify store attempt | Looking for feedback

ap223
New Member
1 0 0

I just recently was introduced into the world of dropshipping and over the past two weeks have created and advertised my first store. I began running snapchat ads, solo ads, and a google smart campaign. I receive okay traffic from ads and about 2-3 checkouts reached per day but not a single sale yet. 

 

URL: princesbazaar.com

All feedback is welcome and greatly appreciated 

Replies 2 (2)
EcomGeeks
Shopify Partner
1070 143 333

Hey @ap223,

Congratulations on the launch of your store! I've taken a look through and have some feedback for you.

screencapture-princesbazaar-2021-06-25-14_41_13.png

LOGO
Your logo is one of those things that holds a lot of weight in how professional or unprofessional your store looks. I would highly recommend having a professional logo done up for your store, it’s a worthy investment. This is a service we offer so if you are interested, you can click here for more information.

Once your logo is finished, you can match the fonts and colors in your store to your logo. This is going to level up your store even more and make you look very professional.

COLOR
If you want to add pops of color, it's best to do it on things like buttons, link colors and your navigation bar. When you start changing background colors and font colors, it quickly becomes too much and starts taking away from where the focus should be - on your products.

HOMEPAGE BANNER
That main banner area is prime real estate for selling.  One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? Or what is it that they desire that you provide? Use words or phrases that they do to show that you understand their needs. We recommend using this type of text in your banner. For the format, we recommend having a professional photo of your products, a title introducing your brand or product, a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:

macarons-04.png

PRODUCTS
This is something we see very commonly on the forums. People tend to start shops selling things like jewelry, clothing, tech and etc. The problem with this is that these types of items can already be purchased offline in hundreds of retail stores as well as online through thousands and thousands of online stores. When a person is searching for a clothing item or a piece of jewelry in Google, these big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers. 

Now, a person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who sells locally, their "reason" as to why you should purchase from them vs the other guy is because they are local and a lot of people are passionate about shopping local. In addition to this, they can also get products to their customers faster and can offer incentives such as free local delivery.

I would think about all your "whys" and what sets you apart and use that in your marketing and in the text in your store.

If you cannot find a way to set yourself apart in the market, it is time to move onto different products. What we recommend is selling winning products. A winning product choice should have these qualities:

  1. High demand. Look for "problem fixing products".
  2. Not easily accessible. Look for products that are not available in stores or online through big retailers or Amazon.
  3. Popular. Look for trending products.
  4. Good profit margin. We recommend 3x what it costs you for the product.

We did a video that explains how and where to find winning products that you can watch here:

PS: If you decide to give Ecomhunt a try (one of the methods we recommend for finding winning products), here is our affiliate link: https://www.ecomhunt.com?afmc=2tp

Using our affiliate link does not cost you anything extra, it tells Ecomhunt we sent you and we may receive earnings for that referral.

We regularly post a selection of winning products on our YouTube channel, here is our latest one:

If you’d like to see more, consider subscribing.

FAVICON
I’d recommend adding a favicon so that your visitors can find you quickly when they have multiple tabs open in their browser. We did a video on how to upload a favicon that you can watch here:

POWERED BY SHOPIFY
This is completely optional but if you’d like to remove the text “Powered by Shopify” at the bottom, here is how to do it:

SOCIAL MEDIA
I noticed you don’t have any social media links listed. Having an active social media presence adds trust to your brand. If there’s nothing about your brand online, it’s a red flag to your visitors. Potential customers are going to research before purchasing and one of the first places they are going to check is social media. Highly recommend getting on social media and adding those links to your Shopify store.

CONTACT PAGE
The contact page is one of the core pages that should be on every website. It’s a red flag to customers if there is no easy way to contact you. Shopify has made creating a contact page with a form really simple, here is how to do it:

PAID ADVERTISING
Here are a few tips to help you with your paid ads:

  1. When working with influencers, don’t be blinded by numbers. A large following does not mean success. Be cautious of bringing in “general traffic”, you want an influencer that is in your niche.
  2. Remember that every social platform has a primary user demographic. You want to create profiles and run ads on whichever platform your target demographic spends the most time. Check Social Sprout for the 2021 Social Media Stats.
  3. Target your ads. Do not make your ranges to broad, know your target audience and dial in to reach exactly who you intend to reach. Remember, high traffic is not a good thing if it’s the wrong traffic.

I think you’d benefit from our free guide “5 Step Fix for High Traffic & No Sales”. In the guide we give tips for a profitable ad strategy, tell you how to generate free traffic, share design tricks to transform your Shopify store into a professional, trustworthy store that customers want to shop at and how/where to find winning products. You can download the free guide here. I’d also like to invite you to join our private Facebook group. We share winning products, dropshipping tips and you can interact with other members of the dropshipping community. Click here to join.

If you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you would like to book a session, you can do so here: https://calendly.com/ecomgeeks/1-1-session

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

Join our new Facebook Group for Shopify Dropshippers! Winning products, dropshipping advice & more!

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AiTrillion
Shopify Partner
4161 244 729

Hey @ap223This is AiTrillion- an All-in-one Marketing Platform on Shopify. I reviewed your store and here is the feedback on your store:

- Add a collection list on the homepage. Display the collection of the store.

- Add a particular name of the category in the header menu.

- Improvise the product descriptions:

  • Make sure you specify every detail of the product.
  • Showcase its features and benefits.
  • Use numbering and bulleting to make it easily scannable.
  • Use keywords to optimize your descriptions.
  • Use power words that entice customers.

Add a review carousel on the homepage. It helps in building trust with other visitors. Also, add a review section on the product page. 

Add customer engagement tools like a loyalty rewards program, web push notifications, and others. If a customer leaves your store, send them a price drop alert notification with the help of a web push notification. Web push notification helps to bring back customers to your store and helps in reducing the bounce rate. You can send updates and abandoned cart push notifications to bring customers to your store.

Entice customers by giving them loyalty points on activities like sign up, leaving a review, allowing push notification, visiting a store, on birthdays, and more. This will help you to increase the email and push subscribers.

 

86% of consumers will spend more if it involves a better customer experience. Maximize customer engagement in your store to drive conversions for long term.

To add the above marketing engagement tools there are many apps available in the Shopify app store. Instead of installing multiple apps, you can install the all-in-one Shopify app AiTrillion and get all the benefits of marketing features in a single app. 

P.S- Free plan available.

Sachin D | Shopify Growth Expert @ AiTrillion

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