Very low conversion rate on website.

[magikartcards]

Hello everyone,

I started my shopify store at the end of Dec 2024. My conversion rate over that period of time was around 1% with very low website traffic (around 900 views between Jan 1 - Feb 15). In the last few weeks I started running meta ads (daily spend of $35.00 currently) which has driven a total of 5,200 website views between Feb 23-March 9. The conversion rate has seemed to dropped with the increase in views. Add to cart rate is 5.64% and reached checkout rate is 4.26%. Right now, since the start of running ads my conversion rate is 0.49%. 

Is this normal for increased views to lower the conversion rate? Does anyone have suggestions on how to improve my conversion rate? 

I already offer free shipping discounts for orders over a certain value (not financially practical to just offer free shipping in general as shipping costs in Canada are very high).

A few thoughts I had to improve:

- Optimize landing page

- More precise targeting with Meta ads

- Offering free gifts with orders to incentivize new orders

My website: https://magikartcards.com/

Any advice or suggestions on how I can improve would be greatly appreciated.

Thank you!

[marrychandy]

I completely empathize with the frustration you're experiencing, as I've encountered similar challenges in the past. Upon reviewing your store, I noticed a potential issue with your Robots.txt file. This error may be impacting your website's traffic and, subsequently, affecting sales. Specifically, it appears to be hindering domain verification, which could be exacerbating the problem. I'd be happy to help you resolve this issue and explore ways to optimize your store's performance.

[MooseDesk]

Hi @magikartcards,

Thanks for reaching out to the community. This is MooseDesk - All-in-one Customer Support and Helpdesk Solution for your Start-up 

Congratulations on your new store! I can see it is well-designed and has quite enough of essential details. While it's already great, I do have some suggestions to improve the conversion rate. 

Here are a few of my recommendations for a better customer experience, if you don't mind taking a look.

1. Optimize the hero section

The hero section is the first thing visitors see and it sets the tone for the entire experience of your web visitors. It plays a key role in converting more sales from your customers too!

Try to take advantage of this by adding these elements:

• A high-quality image or video: Create a desgin that aligns with your brand
• A compelling headline: It should be your brand’s slogan or key message that highlights your unique selling proposition. 
• A prominent CTA button: Use strong action-oriented language (e.g., "Shop Now," "Learn More") and make the button stand out

Here’s a good example: 

2. Refine the footer section

Similar to the favicon, the footer is often overlooked, but it's a valuable piece that can contribute to more sales. You can optimize it by re-organizing the elements and add some more.

Some of the elements you can consider adding are:

• Copyright notice: Clearly state the copyright owner and year.
• Privacy policy link: Link to your detailed privacy policy.
• Terms of service link: Link to your terms and conditions.
• Contact information: Include your address, phone number, and email.
• Social media icons: Link to your social media profiles.

3. Add more product images

I highly recommend adding more product images to make it look more trustworthy and professional. You can consider adding 3-5 Images that show products from at least a few different angles or show the product materials in detail. It will increase the chances of customers clicking Add to cart.

Here’s a good example: 

4. Add an FAQ page

A comprehensive FAQ page can significantly improve sales by addressing common customer concerns and streamlining the purchase process. 

You're not just providing information but you're actively addressing barriers to purchase, building trust, and creating a smoother shopping experience through the FAQs.

I suggest exploring MooseDesk, a free Live Chat, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

—

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

[BON_Loyalty]

Hi @magikartcards! I'm Tracy from BON Loyalty, the essential Shopify loyalty program app. 

Thank you for sharing your detailed experience—you're definitely not alone in facing this challenge! It's common to see a drop in conversion rates when scaling up traffic through ads, especially if:
- Audience targeting is broad: If ads are not highly targeted, you're likely attracting less-qualified traffic.
- Ad messaging vs. landing page mismatch: If the message in your ad isn't reflected on the landing page, it can lead to drop-offs.
- First-time visitors: Cold traffic often converts less compared to repeat visitors.

I have some suggestions for you that may help with increasing the conversion rate:
A. Optimize ad targeting & strategy
1. Refine your target audience
- Use Lookalike Audiences based on past purchasers or engaged website visitors.
- Exclude audiences who have already visited but didn’t engage (to reduce wasted spend).
- Use interest-based targeting that closely aligns with your niche.

2. Test your Ad Creatives
- Ensure your ads clearly communicate the unique value proposition (e.g., handmade cards, eco-friendly, or special designs).
- Include product images or short videos in ads that mirror the website experience.
- Highlight the free shipping offer and any exclusive deals directly in the ads.

B. Landing page & Product page optimization
1. Clear value proposition
- Your homepage and product pages should immediately explain why your cards are unique.
- Use a catchy tagline and prominent headings.
- Highlight any product USPs (eco-friendly, handcrafted, etc.).

2. Strengthen your product pages
- Use high-quality images and include a short product video if possible.
- Provide detailed product descriptions addressing common objections.
- Display social proof or customer reviews.

3. Highlight trust signals
- Display security badges, return policy, and shipping information clearly.
- Highlight any guarantees (like “100% satisfaction guaranteed”).

4. Retargeting strategy
- Abandoned cart campaigns: Set up an automated email sequence for abandoned carts offering a small discount or free gift to complete the purchase.
- Dynamic retargeting ads: Use Meta ads to retarget visitors who added to cart but didn’t check out, showing the exact product they viewed.

5. Analyze user behavior
- Use tools like Hotjar or Google Analytics to understand where users drop off.
- Conduct A/B tests to see which changes improve engagement and conversions.

By focusing on the entire customer journey, from ad click to checkout, you can gradually lift your conversion rate. Given your current 0.49% rate, aiming for a 1-2% conversion rate with these optimizations is realistic. Good luck!

Cheers,

Tracy

[Promer]

Yes, it’s common for conversion rates to drop when traffic increases, especially with broader ad targeting. Here are some ways to improve:

1. Refine your meta ads targeting – Ensure your ads are reaching high-intent buyers, not just general audiences. Try retargeting visitors who added to cart but didn’t check out.
2. Optimize your landing page – Make sure the first thing visitors see is compelling (clear value proposition, trust signals like reviews, fast-loading pages).
3. Simplify checkout & add urgency – Consider adding limited-time offers, scarcity messaging (e.g., “Only 5 left!”), or an exit-intent pop-up with a small discount.
4. Experiment with free gift incentives – A small, relevant bonus (like a card sleeve or a discount on the next purchase) can nudge customers to buy.
5. Analyze drop-off points – Use Shopify Analytics & Hotjar to see where visitors are leaving (e.g., product pages vs. checkout).

Since your Add to Cart rate is decent, but conversions are low, focusing on checkout improvements and retargeting should help

[TrueProfit_Leah]

Yes, it’s common for conversion rates to drop when traffic increases, especially from paid ads. This happens because new traffic is colder—many visitors aren’t ready to buy yet.

To improve conversion:

1. Refine Meta Ads Targeting – Narrow down your audience. Test different interests, lookalike audiences, and retarget people who added to cart but didn’t buy.
2. Improve Landing Page – Ensure clear product benefits, high-quality images, and a streamlined checkout process. Speed also matters.
3. Build Trust – Add more social proof (customer reviews, testimonials, trust badges).
4. Test Incentives – If free shipping isn’t viable, try a limited-time discount or exclusive bundles.
5. Analyze Customer Journey – Use Shopify analytics & Meta pixel data to see where visitors drop off and optimize those touchpoints.