Wanting feedback on my one product store

[Timstar]

Hi everyone,

I am looking for some honest feedback on my store. I am selling Active Noise Cancelling earbuds. I have recently done some major upgrades to my store and still am yet to make more than a handful of sales.

Please have a look over my store and let me know what it is like from a buyers point of view. Is there anything missing, does it look trustworthy, would you change anything with the layout or copy. 

Any feedback would be greatly appreciated! Store link below.

www.skelotones.com

[PageFly-Richard]

Hi @Timstar,

This is Richard - CRO Expert at PageFly - Shopify Advanced Page Builder app. 

Congrats on your new store! Your store looks stunning and professional, and I can tell you've put in a lot of effort. From my CRO expertise, I’d love to give you my suggestions as hereby:

Home page

1. Highlight CTA buttons

A primary call to action button is one of the important things for a home page of an online store. With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc. This button’s color is not so eye-catching because it is the same color as the other text, you can try another color for it.

Or you can adjust all the buttons to the same color.

2. Highlight Key Product Features in the Product headlines

Product headlines that only include the product title don’t give users an overview of the product during the critical first few seconds after they arrive on the product page.

Always provide one or more key product features in the product page headline, with the most important features directly following the product title. Avoid relying on vague, misleading, or overly technical product headlines.

3. Update product images

When I select the "White" option under "Product Color" it does not update the corresponding product image. You can update your product image to automatically update following the product variant.

4. Adjust content in testimonial section

For the best clarity, please ensure the images and content in the blocks are aligned properly and also on mobile view.

5. Have an announcement section

Basically, the announcement section will announce the information about discounts or any promotion campaign of a store.

You can check this image for reference:

Product page

Setting sale prices for products

When you put a product on sale for a lower price, you might want your customers to be able to see the original price, so they see the price comparison. The product listing updates on your online store to show that the item is on sale. It may help increase your conversion rate.

Additionally, with Mother's Day 2023 fast approaching, also ranked as the third most significant holiday following Black Friday and Christmas, it is an opportune time to consider some compelling concepts for your business to take full advantage on this occasion.

1. Use colors palette associated with Mother’s Day

This kind of change makes your store more welcoming. You can refer to these pairs of colors:

• Pastel Pink and Green: This color palette is soft, delicate, and feminine, making it a popular choice for Mother's Day. It includes shades of light pink, blush, and pale green, which evoke feelings of tenderness, love, and springtime.
• Red and White: This classic color combination is timeless and elegant, and it's often used to symbolize the love and appreciation we have for our mothers. It's a bold and impactful color palette that can be used to create a variety of different designs.
• Lilac and Light Blue: This color palette is soft and soothing, with shades of pale purple and blue that are reminiscent of springtime flowers and clear skies. It's a calming and peaceful color palette that's perfect for creating a relaxing and tranquil atmosphere on Mother's Day

2. Offer special discounts

Create special deals during Mother’s Day event like bundle or 1+1 offer is one of the best ways to boost your sales. You can highlight them on your homepage to be visible as soon as visitors reach your page and make it easy to navigate through your product offerings.

3. Create gift guides or a special section with product recommendations.

Creating gift guides or a product recommendation section can help increase engagement and sales on your Mother's Day landing page. By organizing products by categories and themes, you can make it easier for shoppers to find the perfect gift for their mothers. Including product descriptions, images, and customer reviews can also help improve the shopping experience and boost conversion rates.

These are some suggestions for improving the design. 

Let me know if you have any questions. 

Best regards,

Richard | PageFly Team

[Timstar]

This was a really helpful. Thank you for tour time 🙂