Hope the following suggestions will help you
- You should work on the layout of the homepage.
- Homepage recommended layout - The home page should flow better. I would recommend setting it out like this, top announcement bar, Slideshow banners, Collection List, Product Recommendations, product reviews, Newsletter sign up box, Blog Posts/ other info., Instagram Feed & footer.
- Product page layout looks good! Add the ‘buy now’ button- it lets your shoppers purchase the products they want faster and avoid extra steps of the checkout process.
- Add customer engagement tools like a loyalty rewards program, web push notifications, and others. If a customer leaves your store, send them a price drop alert notification with the help of a web push notification. Web push notification helps to bring back customers to your store and helps in reducing the bounce rate. You can send updates and abandoned cart push notifications to bring customers to your store.
Entice customers by giving them loyalty points on activities like sign up, leaving a review, allowing push notification, visiting a store, on birthdays, and more. This will help you to increase the email and push subscribers. You can then run email and push campaigns to reach your customers on the basis of customer behavior. This helps in increasing the conversion and retention rate.
- Make sure to use email marketing automation to reach your customers. Use triggers and workflows to automatically send messages to consumers after they take a specific action. When they sign up, automatically welcome email and thank you email is sent. This helps you to retarget your customers according to their buying behavior and browsing behavior & helps you to automate your store and eliminate lots of manual work.
If you would like to implement the above features/ customer engagement or marketing tools in your store you can install the all-in-one Shopify app AiTrillion. If you have any questions, feel free to ask.
This is PageFly - a Free Shopify Landing Page Builder. I would love to provide my recommendation for your store based on 5 years of providing solutions for over 97.000 active Shopify merchants.
I have just taken a thorough look at your website and I found some plus points as hereby:
However, I want to make some recommendations so that your store could become more attractive and the conversion rate will be increased accordingly
1. Home page
Make the menu sticky
A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.
It would be better if all texts inside the navigation bar line in one row.
There are 2 announcement bars, which can make the clients confused. I suggest you put only one of them on the homepage. Not to mention the first announcement was in white colour, which can easily be overlooked.
The slideshow is combined by high-quality featured images with a red CTA buttons. That’s great! The customers can easily understand what you are selling within the very first 5 seconds.
However, as far as I see, 5 among 6 images are the same. I don’t think it’s a good idea… As the customer might not be interested any more even when the slideshow is auto play. What keeps the customer is to create as much curiosity as possible. If they do not explore anything new, they drop 😞 That's it!
This section contains a lot of redundant space. If you could present some more award symbols there, with the name under each prize, I think your brand trust could be enhanced, and the outline could be more logical.
Because the banner below takes up almost 1/3 space of my laptop’s screen, I hope it could be smaller in size.
Products on homepage
As you might see in the screenshot above, the middle image has a circle style, which is different from 2 aside images. Thus, in order to make our page more professional, the images should have the same styling
Don’t forget to add link to the image as well so it would be more convenient for the customers to surf and shop
Also, the description there is so messed up. I think you could make excerpt for the details and adjust same length for each column, leading to an evenly divided sections.
Resize icon on trust badge
I think they are now unnecessarily big.
This part could be more appealing when you use the customer’s portrait with each review. Another point is that if these testimonials have a background image involving brand products, people could trust your brand based on others’ reviews and be more confident to make a buying action.
The footer, once again, has the same mistake as other sections - it is so big. It makes me surprised to be honest… Especially, under “Support”, I think those texts could be divided into 2 columns instead of one only.
2. Product Page
=> What helps you to build your store more easily, especially what helps you to build all the options I comment on above is a page builder.
It would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
For more information, you can consider subscribing to our channel “Ecom Learning With PageFly” in which we provide you with actionable insights into building your own eCommerce business, including everything from Business Ideation, Product Research, Brand Building to proven eCommerce Marketing Strategies, Store Design and Conversion Rate Optimization Strategies.
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After review of you store, I will advise you to install some social proof apps on the store. Most of the buyers will not buy if they did not found the site authentic. For first time buyer's you have to win their trust and social proof are great way to achieve that.
Also, you have not added any push notification app pan your store.Push notifications have high conversion rate. Most of the visitors just leaves after adding product to cart without purchasing it. Push notifications are great way to remind them of their abandoned cart and nudge them to complete the purchase.
You are really missing out with this core functionality which could easily recover some lost sales for you.
There are plenty of app on appstore which are offering push notification either for free or for very reasonable price.
I will recommend https://apps.shopify.com/cartbite
This one is offering abandoned cart ,back in stock and price drop notification on push and emails.
If this is helpful please up vote the answer so that other merchants can get benefit from it too