Website Feedback & Suggestions

[Markssxx]

Good morning everyone!
I hope to launch my Shopify store soon and welcome feedback and suggestions from you that will be important. The website is below. I have a social media links to the store and hope to improve the SEO with help from an expert who has set these up. But I will appreciate your feedback on the store. Are the colours good? 

https://www.cushionsplusuk.com

Thank you in advance for your support.

[MooseDesk · Accepted solution]

We appreciate your inquiry in the Shopify Community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

Congrats on your new store! Your store looks stunning. I can tell you have put a lot of effort into building this. Especially, the product catalog is really diverse with various illustrative images. As a consumer, I really appreciate your thoughtful blogs for our better house decoration.

However, I have some comments to make the good get even better. Here are some of my recommendations for better customer experience, please kindly check.

—

1.Adding CTA link-through for top banner

I see you put the banner “Speedy Delivery 2/3 Days” at the top of the website to highlight your strength. But for sales boost, you can leverage it to attach the link of discounts/purchase…

2. Adjusting the animation of running words 

I find it quite challenging to finish reading the running words right below the hero banner. Also, at the click of that running banner, it leads to 404 error page. Maybe the second issue is just temporary, but yeah try to fix it ASAP. And I would indeed suggest those words have bouncing, appearing animation for better reading experience and our focus on shopping. 

3. Reducing product showcase on Homepage

Not just the products right below the hero banner, I notice that there are 2-3 more arrays of products, which are overwhelming for a consumer who want to obtain main information on Homepage. I recommend you just keep the best sellers below the hero banner.

4. Add the introduction of Cushion Plus

Scroll to the middle of Homepage, I am still not sure what Cushion Plus is in general which is quite important for a newly emerging brand. I suggest you add a quick attractive introduction of CP below best seller -> Then, the flow is Hero banner -> Best sellers -> Introduction of CP -> Why CP? -> Testimonials -> CTA.

5. Selecting more suitable illustrations for "Why us"

In my opinion, the illustrations for Why us? part is kinda not attractive and unreliable. I suggest you use some more lively and user-friendly images like these:

6. Lacking Feedback and Ratings for Products

It’s so cool that you have the small preview of product before directing us to Product Page. However, as a consumer, Feedback and Ratings are really important for me to feel trust and reliable to make decisions. So it’s really nice if you can add these features.

7. Decorate Contact us and adding FAQ

I have visited Contact us page which is a little bit so plain and can be made more attractive for customers to drop contacts.

I suggest exploring MooseDesk, a FREE LiveChat, FAQ & Helpdesk App that can help your support experience easier, better, faster!

Especially at the moment, we are launching the Referral Program with huge discounts as BFCM’s coming.  Try out our support!

So those are some of my suggestions for your store as a Website Copywriting expert. If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Once again, keep up the fantastic work, and I wish you the best of luck in the future! 

[Markssxx]

Hi,

Thank you for the valuable feedback. I can see what you mean with too many products on the landing page plus the branding issues. I will take this on board with your feedback. 

[MooseDesk]

Hi @Markssxx, 

That's great that we were able to help you and we really appreciate your business. Wishing you best of luck with your store!

[SEOAnt-Zoey]

Hi,
I randomly found one of your products and searched for your product keyword "Vantona Maurice Duvet Cover Set" in Google.It appeared in the 11th position on the first page, which is very strong.But Google generally only shows 10 websites on the first page, and you just missed it on the first page.

However, users may not search for your product through this precise keyword "Vantona Maurice Duvet Cover Set", so in many cases, when users search for a certain keyword, your ranking may not be on the first page.

So I think you should understand your own website and which keywords users use to find your product:https://www.cushionsplusuk.com/products/vantona-maurice-duvet-cover-set

You also need to understand the competitor's website. Maybe for the same product, which keywords users searched for brought high traffic to the competitor.

SEOAnt-AI SEO happens to have a keyword analysis function, which is enough to meet your needs to understand the ranking and traffic of keywords on your own and competitor's websites.

SEOAnt's keyword function can do the following:
1. Check your own keyword ranking and traffic, and understand the traffic source of your website (My website keywords)
2. Analyze the ranking and traffic of competitor keywords, select the high-traffic and low-difficulty keywords of competitors for your own use, and check the changes after using competitor keywords (Competitive keyword monitoring, Keyword List)
3. Compare competitor keywords, compare and analyze the ranking and traffic of my website and competitor websites for the same keyword, and understand the keywords shared by me and competitor websites.

SEOAnt would like to offer a 40% discount to users who try installing the SEOAnt - AI SEO app. Please install it through this link and enter "SEOAnt-AI SEO40%OFF" on the pricing page to receive 40% off all plans for a period of 2 months, valid long-term.

Thank you for reading, and I wish you great success in your business!

[SEOAnt-Zoey]

Sorry, the screenshot I took was from someone else's website.
This screenshot is your website, I did find your website in the 11th position

[Markssxx]

Hi,

Thank you for the great feedback and in-depth advice as well. I will take up the offer with the discount to try your app out. If I get stuck can your team help me? 

[SEOAnt-Zoey]

Hi,
We have a 24/7 customer service team. You can consult our customer service.
Or you can ask me here.