Website feedback

[AvyCoffee]

Greetings all,

I am wondering if I could get some honest feedback with my website design and overall appearance. I get traffic, but my conversion rate is low. I am close to finalizing a large contract with a law firm, but general sales are not good.

Website: https://www.avycoffee.com

Thank you all so much!

[PageFly-Kate]

Hi @AvyCoffee ,

This is Kate from PageFly - Shopify Advanced Page Builder app. 

I'm genuinely impressed with your website. It has a stylish flair while remaining clean, clear, and professional. Based on my expertise in CRO, I’d love to offer some suggestions to improve the conversion rate and sales for your store.

Homepage

1. Modify your menu bar 

You should reduce the size of your logo and adjust its position to create a more compact navigation bar. When customers scroll up and down, this will result in a smaller sticky header, allowing them to see more of your page and improving their browsing experience.

Old version:

New version:

 2. Add the CTA button for your hero banner

You should include a CTA button on your hero banner. A hero banner with a Call-to-Action (CTA) button is essential for store homepages as it immediately grabs visitors' attention, clearly communicates key brand messages or offers, and directs them toward desired actions like shopping or signing up.

3. Add testimonials section

Testimonials are an essential component of any successful Shopify store. It provides social proof, builds credibility, and influences potential customers' purchasing decisions. It can help your online store be more trustworthy.

4. Change the cut images

You should update the images on your online store to ensure that the full image is displayed without cutting off parts, like the head of the man in the current photos. This change will not only enhance the design but also improve the overall browsing experience for your customers.

Other 

Cart Abandonment Strategy

Implement a cart abandonment email strategy to re-engage customers who leave without purchasing.

Consider exit-intent pop-ups offering a discount or free shipping to encourage users to complete the purchase.

I hope you find these suggestions helpful in optimizing your website's conversion rate and sales. If you have any further questions or need additional assistance, please don't hesitate to reach out. I wish you the best of luck with your online venture.

Best regards,

Kate | PageFly Team

[AvyCoffee]

Kate - wow! Thank you so much for your feedback. It is greatly appreciated and I love all of those suggestions. I can't thank you enough!

[MooseDesk]

Hi @AvyCoffee,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

Your store looks amazing! It has quite enough essential information and a pleasant aesthetic look. However, we can make it even better. Here are some of my recommendations to improve customer experience, please kindly check.

1. Add a favicon

A favicon helps users quickly identify your site among multiple open tabs or bookmarks. When appearing in browser address bars, bookmark lists, and search results, it acts as a mini advertising sign and increases visibility for your store.

An example of a favicon:

2. Add more product images

Close-up images of materials allow customers to better understand the product's texture, quality, and appearance. This can significantly reduce uncertainty and improve the conversion rate. 

3 types of product images that should always be included for most products:

• Images that show products “In Scale” 
• Images that highlight a product’s features: Feature Callout images (highlight specific ingredients/characteristics of a product that users will find valuable)
• 3-5 Images that show products from at least a few different angles 

3. Refine the footer section

The footer is often overlooked, but it's a valuable piece that can significantly enhance user experience and boost your website's effectiveness. Some of the elements you can consider adding are:

• Copyright notice: Clearly state the copyright owner and year.
• Privacy policy link: Link to your detailed privacy policy.
• Terms of service link: Link to your terms and conditions.
• Contact information: Include your address, phone number, and email.
• Social media icons: Link to your social media profiles.

4. Add an FAQ page

An FAQ page serves multiple purposes such as improving customer experience, reducing customer support load and enhancing SEO.

I suggest exploring MooseDesk, a free Live Chat, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

—

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

[mageplaza-cs]

Hi @AvyCoffee,

I am from Mageplaza - Shopify solution expert.

I would be happy to review your website and provide feedback on the performance. 

Here are my recommendations to improve your conversion rate and the UX/UI:

1. Monitor Your Cart Abandonment Rate

A high cart abandonment rate can be particularly frustrating for your business, especially after investing significantly in attracting visitors to your site. This issue indicates that many potential customers are deciding not to complete their purchases, contributing to low conversion rates.

To address this, you can remind customers about the items left in their carts and encourage them to complete their purchases by:

• Email Reminders: Send emails to customers who abandon their carts, reminding them of their items.
• Incentives: Offer a discount or free shipping to motivate them to finalize their purchases.
• For more detailed guidance, refer to an article from the Shopify Help Center

2. Improve search bar

You should enhance the search by making larger product images, showing pricing, adding search by material, search by collection to improve search bar. Below is a reference, with large pictures, it provides a better experience on mobile.

3. Improving the speed and performance on Mobile 

• I checked your website performance on PageSpeed Insights - a Google tool that measures the website performance and found that scores on mobile, where a high number of the traffic is coming from, is around 4x - pretty low while the performance score on mobile should ideally be above 6x.

• Slow loading speeds affect various aspects related to user behavior and business outcomes, ultimately leading to lower conversion rates. Here is some suggestion:
• For Shopify stores, the following are several factors that impact website performance
• Store theme
• The apps installed
• Any additional third-party code you’ve manually added to your store, including tag managers and the tags within them
• Here are some tips that you can use to improve your site performance:
• Use compressed images
• Optimize use of Shopify apps
• Or consider professional help
• You can check here more advice from Shopify

4. Improve SEO

Taking the time to ensure your web pages are properly optimized can help increase your organic traffic, meaning more potential customers browsing your products.  SEO strategies can drive site traffic to your Shopify website effectively. 

For an average small e-commerce store, you should get at least 1000 visitors per month to start having a stable source for sales.

Here are some basic elements you should check:

Title Tags & Meta Descriptions:

• Each page should have unique, descriptive title tags and meta descriptions.
• Include relevant keywords without overstuffing.

Content:

• Regularly updated the blog with valuable content on trendy topics. 
• Use headings (H1, H2, H3) appropriately to structure content and include keywords.

You can also check this SEO checklist by Shopify to learn more about optimizing your e-commerce store and blog. This will boost your online presence and bring more traffic to your website. 

I hope some of my suggestions are helpful, feel free to give me any feedback.

Good luck!

[BON_Loyalty]

Hi @AvyCoffee,

Thanks for reaching out to the community. I'm Tracy from BON: Loyalty Rewards Referrals.

Hey there! I took a good look at your site, https://www.avycoffee.com, and I’ve got some thoughts on how you might tweak things to boost your conversions. The site already has a great foundation, so these are just some ideas to help it really shine!

1. First Impressions & Design
Looking Good, But Let’s Add Some Flavor: Your site has a sleek, professional vibe, which is awesome. But maybe it’s a tad too minimalist? Adding some vibrant images or even a short, punchy video showing your coffee in action (think steaming cups, happy customers) could help grab attention right from the get-go.

2. Hero Banner: Let’s Make It Pop!
Mobile Matters: I noticed that on mobile, the “Explore Now” button is kinda blocking the hero image. That’s a bummer because that image is your first chance to wow visitors. How about repositioning the button so the image stays front and center? And while we’re at it, let’s switch up that CTA to something a bit more exciting—like “Shop Now” or “Get Your Fresh Brew Today.”

Case in point: When Blue Bottle Coffee revamped their hero section with a bold image and a clear, action-oriented CTA, they saw a nice bump in engagement.

3. Before and After Avy Coffee: Show Off Your Uniqueness
Showcase What Makes You Special: Everyone knows coffee, but not everyone knows your coffee. Instead of generic content, why not highlight what makes Avy Coffee unique? Is it the way you source your beans? A special roasting method? Your brand’s backstory? Take a page out of Starbucks’ playbook—when they leaned into storytelling around their bean-to-cup journey, it really resonated with customers.

Build Trust with Real Content: The sections before and after Avy Coffee should give visitors a reason to believe in your brand. Customer testimonials, a peek into your coffee’s origin, or a fun behind-the-scenes video can do wonders.

4. Navigation & User Experience
Smooth Sailing: Your menu is easy to navigate, which is great. But maybe it could be a bit more descriptive? For example, instead of just “Shop,” how about “Explore Our Coffees”? Little tweaks like this can make a big difference.

Speedy and Mobile-Ready: If your site’s fast, awesome! If not, optimizing those images could help. And definitely keep that mobile experience smooth—most people are browsing on their phones these days.

5. Product Pages
Make Them Irresistible: Your product descriptions could use a bit more flavor. Talk about what makes each blend special, and make sure the images are crisp and high-quality. Apple does a fantastic job of making their products feel premium through detailed descriptions and stunning visuals.

Let Your Customers Do the Talking: Adding customer reviews on your product pages can build trust. People love hearing from others who’ve already enjoyed the product!

6. CTAs That Click
Compelling CTAs: Your CTAs should stand out and make visitors want to click. Something like “Order Now” or “Experience the Perfect Brew” could work well.

Sweeten the Deal: Consider offering a little something extra, like a first-time discount or free shipping. When Warby Parker introduced free trials and returns, it helped ease purchase hesitation.

7. Trust Signals: Build Credibility
Show Off Your Creds: If you’ve got certifications or big-name partnerships (like that law firm contract you’re close to landing), flaunt them! It’s like how Patagonia proudly displays their environmental certifications—it builds trust with their audience.

8. Checkout Process: Make It Easy
Smooth Checkout: Keep the checkout process as simple and quick as possible. And maybe add a little nudge if someone’s about to leave without buying—an exit-intent popup offering a discount could do the trick.

Final Thoughts
Your website’s on the right track, and with these tweaks—especially jazzing up that hero banner and showing off what makes your coffee unique—you could see a nice boost in conversions. If you want to brainstorm more or need a hand with anything, just let me know!

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'. 😊

Best regards,

Tracy

[DaisyVo]

Hi @AvyCoffee 

I've taken a close look at your website, avycoffee.com, and I understand you're concerned about getting traffic but facing low conversion rates. Let's delve into some key areas that could be optimized to enhance user engagement and boost sales.

First Impressions & Design

Your site has a clean and professional look, which is great. However, it might benefit from a bit more visual appeal. Incorporating vibrant images or a short, engaging video showcasing your coffee products in action—like steaming cups or satisfied customers—could capture visitors' attention right away. This approach can make your brand more relatable and enticing.

Product Descriptions

The descriptions of your coffee products are quite brief. Providing more detailed information about each blend, such as flavor profiles, origin stories, and brewing tips, can help customers make informed decisions. This not only educates your audience but also builds trust in your expertise.

Customer Reviews

Featuring customer reviews prominently on your product pages can serve as social proof, reassuring potential buyers of the quality of your offerings. Positive feedback from other customers can significantly influence purchasing decisions.

Call-to-Action (CTA) Buttons

Ensure that your CTA buttons, like "Add to Cart" or "Buy Now," are prominently displayed and stand out on the page. Using contrasting colors and persuasive language can encourage visitors to take the next step toward making a purchase.

Website Speed

A slow-loading website can deter potential customers. Tools like Google's PageSpeed Insights can help you assess your site's performance and provide suggestions for improvement. Faster load times contribute to a better user experience and can lead to higher conversion rates.

Mobile Optimization

With many users shopping on mobile devices, it's crucial that your website is fully optimized for mobile browsing. Ensure that images load correctly, text is readable without zooming, and navigation is intuitive on smaller screens.

Checkout Process

A complicated or lengthy checkout process can lead to cart abandonment. Simplifying the steps required to complete a purchase, offering guest checkout options, and being transparent about shipping costs can help reduce friction and encourage customers to finalize their orders.

By implementing these strategies, you can create a more engaging and user-friendly experience that encourages visitors to become loyal customers.

If you need any other assistance, feel free to ask, and I will try my best to support you.

Best regards,

Daisy.