Website feedback

[Graceee]

Hi everyone, I would like a feedback of the website https://www.lydiacart.com . Do let me know if there's any improvement that can be done .  

[MooseDesk · Accepted solution]

Hi @Graceee,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

First, your store looks stunning and the product layout is very professional! It also has quite enough essential information. However, we can make it even better. Please check some of my recommendations below.

1. Enhance the filter search

A more intuitive filter search makes it easier for customers to find exactly what they're looking for, thus reducing frustration. When customers can easily find products that match their specific criteria, they're more likely to make a purchase

Besides availability and pricing, you can consider adding some other elements, such as scent, flavor, ingredient, colors, etc. 

Take a look at this example:

2. Add a second image on hover

 A second image on hover allows your customers to see the product from different angles or in different contexts. For example, you can show the clothing item worn by a model or styled differently.

This can encourage users to interact with product images and keep visitors on the page longer, thus increasing the likelihood of purchase.

3. Add a delivery date

If your customers know which estimated day they’ll get the order, there are higher chances of them purchasing your products. This is also practical to address a common concern that leads to abandoned carts.

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As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

[Graceee]

Thankyou for the feedback.

[MooseDesk]

Hi @Graceee,

That's great that we were able to help you and we really appreciate your business. Wishing you best of luck with your store 😊

[mageplaza-cs]

Hi @Graceee,

I am from Mageplaza - Shopify solution expert.

I would be happy to review your website and provide feedback on the performance. Here are my recommendations to improve your UX/UI :

1.Featured collections

• You can add an "Add to Cart" or “Add to wish list”  button to allow customers to add products directly from the homepage. Make the "Add to Cart", “ Add to wish list” buttons and price information more noticeable.
• Also, increase the size and unique styling of discount labels to make it attractive, encouraging customers to buy your products. Here is a reference:

2.Improve search bar

You should make a search bar with large product images, show price and discount information, including color search, collection search, etc functionality to enhance search bar. This will help customers find their needs quickly, enhancing their shopping experience.  Below is a reference:

I hope my suggestions are helpful. If you find it good comment, it would be appreciated if you could “Like” or “Mark as Solution”. Good luck!

[Graceee]

Thankyou . I appreciate your feedback .

[BON_Loyalty]

Hi @Graceee ! I'm Tracy from BON Loyalty, the top-rated Shopify loyalty app. 

First off, I think your store has a sleek and modern design, with a clean layout and appealing visual. It’s clear that a lot of thought has gone into creating this website. Well-done! Based on my experience in the e-commerce market, here are some of my suggestions that may help you improve your store's conversion rate:

1. Tailor the message for each hero banner
- While the "Discover the Essence" tagline and "New Year Sale Up to 60% Off" are clear and effective, using them on all four banners makes the experience monotonous. The banners feature different product categories (bags, candles, etc.), but the same messaging doesn’t fully highlight the uniqueness of each product or its appeal. I think each banner should feel distinct and add a unique value to the website's story.
- Suggestion for improvement: You can create product-specific taglines for each banner. For example:
+ For tote bags: "Carry Style with You – Discover Our Chic Tote Collection."
+ For candles: "Set the Mood – Explore Handcrafted Scented Candles."
+ For weekender bags: "Weekend Ready – Travel in Style with Our Signature Bags."
This will retain the sale information, but integrate it differently for each product. Plus, remember to redirect the visitors to a specific collection that is linked with the banner content. Currently, it seems like all banners redirect users to a same page.

2. Highlight product features
- I notice that you put 3 hero products of each category on your homepage. While the tagline of each product is quite attractive and engaging, these taglines currently do not contain any information to emphasize the product unique selling points. I think it's important to let visitors understand the reason why they should choose to buy your products, compared to other competitors.
- Suggestion for improvement: You can add a short description that can showcase the uniqueness of your offerings. Here are examples for your product categories:
+ Tote Bags:
"Lightweight and durable for everyday adventures."
"Eco-friendly materials for a sustainable lifestyle."
"Bold prints to reflect your unique style."

+ Weekender Bags:
"Spacious design for hassle-free packing."
"Durable and stylish—perfect for weekend getaways."
"Functional pockets to keep your essentials organized."

+ Scented Candles:
"Hand-poured with natural, non-toxic wax."
"Soothing aromas to transform your space."
"Long-lasting burn time for hours of relaxation."

3. Make the 'Add to cart' button sticky
- As I see here, your product page contains a very detailed description and multiple images of each product. While this provide a lot of helpful information for store visitors, this makes visitors to scroll alot to read all information. And the current Add to cart button is disappear when users scroll down.
- Suggestion for improvement: A sticky Add to cart button ensures users can easily make a purchase without having to scroll back to the top. A constantly visible Add to cart button subtly encourages users to take action, reducing decision friction and increasing the likelihood of conversions.
+ Placement: Position the sticky button at the bottom of the screen, where thumbs naturally hover on mobile devices.
+ Size: Ensure the button is large enough to be easily tappable but not so big that it obstructs the view of the product details.
+ Color: Use a high-contrast color for the button (e.g., if the theme is minimalistic, a bold accent color like orange or green works well).
+ Iconography: Add a shopping cart icon next to the text to make its purpose immediately clear.

I hope that my suggestions can help you to optimize your website's user experience. Good luck!

If you find these suggestions helpful for you, please let me know by giving BON Loyalty  a 'LIKE' or marking it as a 'SOLUTION'. 😊

Cheers,

Tracy | BON Loyalty team

[Graceee]

Thankyou for the feedback .

[EstherBui]

Dear @Graceee ,

Thank you for your question!

I have taken a quick look at your site and would like to share my feedback below:
Your site looks fantastic, and your products are truly charming! However, to further increase customer trust and confidence, I recommend importing more reviews to your products, especially reviews with photos of actual products.

If you’re unsure about the best way to import reviews, consider reaching out to the support team of the review app you’re currently using. They can guide you through the process and help ensure everything runs smoothly. If they can't assist you with that, please feel free to let me know, I am happy to recommend you with another app!

I hope you find this suggestion helpful.

Best regards,
Esther.

[Graceee]

Thankyou for the feedback.