Website Review and Pointers to begin making sales

ajaedecor
Visitor
1 0 0

My store has been up and running a year now.  I dropship home decor products.  I Regularly advertise on social media.  Are there any pointers from successful store owners on how to create traffic? ajaedecor.com is my website. 

Replies 2 (2)

PageFly-Kate
Shopify Partner
1093 326 321

Hello @ajaedecor!

Kate here from the PageFly Shopify Landing Page Builder App. Drawing on my experience with Conversion Rate Optimization (CRO),I suggest several recommendations to elevate your conversion rates and enhance customer attraction. Important areas to focus on include:

 

HOMEPAGE

1. Color scheme

Overall, the contrast on the homepage is lacking, making it difficult to read all the content on the page. Perhaps adopting a new color scheme could significantly enhance the page's readability and overall appearance.

PageFlyKate_0-1711592173613.png

2. Adjust trust badge section

It's great that you have this section on the homepage! However, you might want to think about relocating it either under the main banner or below the product list for better visibility. Additionally, the content in this section could be more specific. For instance, instead of just saying "fast shipping," you could specify "Delivered in 3 days." Similarly, instead of a generic "Do you need help?" prompt, you could offer the customer support options available.

PageFlyKate_1-1711592173334.png

You can check this sample design for preference:

PageFlyKate_2-1711592173204.png

3. Transform  Image Gallery Section section to a shoppable section

The image showcased in the Our Gallery section really appeals to me, and it's possible to turn this into a shoppable section with the help of some Instagram feed apps like VIBE or InstaFeed. It would be a good strategy to dedicate a specific section on your homepage to showcase these posts. By using apps like VIBE or InstaFeed, you can seamlessly integrate social media content into your online store. 

Like this: 

PageFlyKate_3-1711592173580.png

4. Review section

Customers are highly influenced by visuals.  In this section, consider making the images bigger alongside all the review.  Images can significantly increase engagement and trust in your products.

PageFlyKate_4-1711592173247.png

5. Newsletter section

Ensure you offer benefits that create a win-win situation for the customer. Use attractive phrases like "up to 20% discount" to incentivize newsletter sign-ups.

Like this:

PageFlyKate_5-1711592173197.png

PRODUCT PAGE

1. Product details section

  • Currently, the product price and "Add to Cart" button are highly invisible on the page. Make sure the primary 'Add to Cart' button and product price stands out with a unique and prominent style.
  • The product description is excessively lengthy; consider adjusting the layout to display it more effectively and emphasize key information.

PageFlyKate_6-1711592173323.png

PROMOTION

Mother's Day is approaching, presenting a fantastic opportunity to promote your products. Consider updating your landing page or store with Mother's Day themes to attract customers and improve their shopping experience:

  • Mother's Day Gift Guides: Assemble gift guides or product collections customized for various types of mothers or interests, aiding customers in discovering the ideal gift.
  • Instill urgency with Countdown Timers: Employ countdown timers or time-limited offers to evoke a sense of urgency, motivating customers to complete their purchases ahead of Mother's Day.

The suggestions are somewhat lengthy, but I hope you'll take the time to read through to the end.

Good luck!

Kate - PageFly Team

 

Please let me know if it works by giving it a Like or marking it as a solution!


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MooseDesk
Shopify Partner
138 22 54

Hi @ajaedecor,

Thanks for reaching out to the community. This is MooseDesk - All-in-one Shopify Ticketing System App

 

Congratulations on your store! It's truly impressive, and I can see your dedication to its creation. While it's already great, I do have some suggestions to help make it even better. Here are a few of my recommendations for better customer experience, if you are okay taking a look. 

 

1: Font color

You can consider changing the font color to a darker shade or a contrasting color can help make the text more readable on the background. Now the text color is white and it seems to be submerged with the background color, which is hard for customers to follow. Making the call-to-action button more bold and prominent will draw more attention from customers

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2. FAQ

I notice your store does not have FAQ section yet. Adding frequently asked questions to our store is a great idea to provide customers with quick access to common topics and information such as Return policy, track orders, payment methods… To address these, you can check out Moosedesk which allows you to streamline customer support and make it easier for customers to find the information they need


MooseDesk_2-1711597182301.png

 

 

MooseDesk_3-1711597182294.png

3. Customer Service

I also noticed these buttons now are not working as well.
MooseDesk_4-1711597182292.png

 

I recommend implementing Customer Service so that customers can find out where they get the answer to their inquiry. Please take a look at our Moosdesk app which you can make it easier for customers to reach out with any query. Moreover, you can also manage the ticket through this app, all customer inquiries, no matter which channel they come from, are organized into a single stream of tickets for easy management.

MooseDesk_5-1711597182297.png

 


MooseDesk_6-1711597182288.png

 



MooseDesk_7-1711597182298.png

 


As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a 'LIKE'. If your question is answered, please mark this as 'SOLUTION’.


Thank you, 

MooseDesk - All-in-one Shopify Helpdesk App

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