website review

[carlovan]

HI

i am new to the community group. i just droppend my new collection and before i look into spending money on ads i will like your honest feedback on my website. Thank Ya'll so much.  www.carlovanclothing.com

[Growave · Accepted solution]

Hi @carlovan !

Welcome to Shopify and I wish you good luck!

1. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
2. Branding - clearly show your company branding. Logo, brand colors, brand fonts - should be the same across websites, emails, and social profiles. A key part of building your brand is making it recognizable. 
3. Social proof - an incredibly powerful sales and lead generation tool. 
4. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.
5. Your google page speed score is only 37 and mobile speed 17. Low mobile page speed may kill your traffic and affect your conversation. For greater success and to deliver a great user experience you should focus on mobile score as well. 

    Website performance impacts ranking on organic search and user experience. This problem can reduce conversions and sales. 79% of people do not wait for more than 5.3 seconds for page loading. It can lead to the losing of new visitors, less traffic, and losing repeat customers. You should always work on your CRO - increasing the percentage of users who perform a desired action on your website.

6. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
7. Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design.  Include trust indicators on the homepage. Homepage content should be strategically decided.
8. 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
9. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
10. Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
11. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer

12. The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad? 

    Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.

13. For adding the functions above you can several apps. However, if you want to get all of them at once just with a couple of clicks, try  Growave.

    We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc. 

    There is a free plan available.

     Hopefully, I managed to help you. If so, please let me know by liking this post.

[MS-WEB-DESIGNER · Accepted solution]

Dear @carlovan ,

Congratulations for your store!

I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:

• Redesign your popup

• Overall Font, Color, Spacing, Alignment need to adjust
• Mobile Speed Need to Improve, Currently 17-25 

• Add predictive search feature
• Hero banners need to improve
• Open social profiles at new tab
• Add Trust Badge
• Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
• Add Sticky Buy now or add a cart button , Sticky cart - A sticky cart icon or sticky checkout bar reduces cart abandonment and engages the customer in your store.
• Banner adding on Collection page - Make your collection page stand out with interesting & creative collection banners. Example of Good Collection Page
• Add Promotional banner on collection page - You can show images of featured, bestseller or popular products on the collection page banner.
• All images need to improve
• Add Product filter for easy navigation - Categorize & filter products by their size, colour or type so users find product to product navigation easy.Example of Ideal Product Page
• Do some ON PAGE SEO and Index all your product
• Do Cart Page Modification : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc. - Personalize your customer's shopping experience with these features on your cart page.
• Go for ads after improving your store and starts from $5/day on ads at least for a month 

[Ali-92 · Accepted solution]

Hi @carlovan 

Your store looks comprehensive, good job. I would just suggest improving your fonts on the banner. Banners are the first impression so the copy in there should be very clear and distinctive.  Also, go for short video stuff for the homepage that will give a complete look to your store.

[carlovan]

thank you  very much. i have changed my theme and give my website a new look.  i will appriciate if you can take a look again

[carlovan]

thank you . i went and changed the theme and gave my website a whole new look. can you please check again. 

[Ali-92 · Accepted solution]

Hi @carlovan 

Most welcome, Just take a look at your store again, The video looks great. I would suggest changing the colour of the section mentioned below

It's not readable so the Font and colour contrast should be matched so that it makes to reader's eyes to read. 

The below section's caption should also be more prominent and appealing. See if you can improve it

I checked your social platforms, your YouTube icon on the footer isn't leading to your YouTube channel. Please see below the message

Your Facebook engagement and posts are looking great. Carry on with that. The live chat and discount code widgets on your website are great additions. I would highly recommend integrating an email marketing mechanism to your store as well so that you can collect the emails ids of your visitors once they click on add to cart button. This will build your subscribers list apart from your other subscribers and you can then directly email those subscribers to send them Cart Reminders, Something they have left and also customized offers.  You can try CareCart to use this mechanism and hopefully, this will give you conversions. Good Luck 

[carlovan]

Thank you very much for your time. I actually just did what recommend . I replaced and changed the color.

[Ali-92]

@carlovan 

Most welcome, I would recommend adding black overlay behind this text and colour it to white, this would be more visible then.

[carlovan]

Thank you for the intake. I just changed the website theme and it a whole new look . Can you check it again. CarloVanClothing.com

[alexbhatti]

your website is great. please visit this website to tell me can i make this in shopify. https://nextgenapk.com this is on wordpress now i want to convert it to shopify and make a ecommerce store

[ranaalex]

Thank you for the post! 🙂this is truly helpful.
I had also some issues on my home inspection services website. now I found solutions on this post. Again thanks.